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How to find, engage and work with social influencers | Charity digital conference | 21 November 2018

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Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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How to find, engage and work with social influencers | Charity digital conference | 21 November 2018

  1. 1. Find, engage & work with Social Media Influencers 1
  2. 2. 2 ❖Why influencers are important ❖How to find the right people ❖Building relationships ❖Managing risk ❖Measuring success And then breakout groups to discuss your own challenges! What we’ll cover:
  3. 3. 3 Bob, aged 63Ryan, aged 7 What do these two have in common?
  4. 4. 4 “92% of consumers trust an influencer more than a traditional celebrity endorsement” Why are influencers important? “A McKinsey study found that word-of-mouth influence doubles the sales of paid advertising and boosts the customer retention rate by 37%.” https://digital-me-up.com
  5. 5. 5 ❖ Content saturation means it’s hard to stand out ❖ Social sharing is down by 50% ❖ Organic social in decline ❖ Focus on monetisation – pushes organisations towards advertising Why are influencers important?
  6. 6. 6 How to find the right people
  7. 7. 7 Building relationships
  8. 8. 8 Managing risk
  9. 9. 9 Measuring success
  10. 10. 10 Thank you! Questions? Grab us during the breakout session or get in touch: npeters@mqmentalhealth.org @nikkipeters kexcell@mqmentalhealth.org @KathrynExcell
  11. 11. 11 Now over to you! Group discussion
  12. 12. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  13. 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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