The document provides an overview of ESI Media, a digital media company that owns several publications including The Independent and the London Evening Standard. It summarizes their audience reach and demographics. It also describes the various commercial divisions within ESI Media that work with clients on content creation, events, research, and partnerships.

1. Digital velocity Global Influence London Powerhouse Innovation

3. The Independent has been at the frontline of journalism since 1986. Its mission to challenge
and debate has always been ahead of its time. The Independent’s groundbreaking stories are
seen by millions around the globe on many platforms and are distributed through a market
leading social media footprint. Established writers such as Robert Fisk and Patrick Cockburn,
as well as new talent, set the Independent apart from other pure play news sites.

4. indy100.com is a pioneering news and comment platform, which combines quality journalism
with user curation to deliver a seriously addictive website. Stories are ranked according to
social interaction. The site combines new editorial formats including quizzes, interactive
graphics and maps with authoritative reporting and opinion.

5. Over
85m
monthly unique
browsers
63%
ABC1
An audience
with a median
age of
38
71%
of our UK users
access our
website on
mobile
Sources – Internal analytics/ABC, NRS PADD October 15-September 16

6. The London Evening Standard is the only quality free daily
newspaper in the UK. An iconic London brand, the
Standard’s paper, website and apps keep the capital up-to-
date on the latest news, business, sport, features and
entertainment.
The Evening Standard has always used its influence for
good, celebrating what it is to be a Londoner and inspiring
audiences to act, from campaigning against injustice and
supporting those less fortunate. Recent campaigns include
the Dispossessed Campaign, which raised over £14 million
to tackle poverty and inequality and Get London Reading, a
campaign to raise literacy levels for children in the capital.
The Evening Standard brand is intrinsically linked to the
highest profile events in the capital, spanning food and film
to our long-term partnership with London Fashion Week,
now in its 12th year.
Standard.co.uk also continues to thrive, trebling its audience
in the last 3 years

7. A montly
cross-platform
reach of over
10m
62%
of our cross-
platform users
are ABC1
An audience
with a median
age of
38
71%
of our UK users
access our
website on
mobile
1.6m
print readers
every day
No1
quality paper for
readers interested
in fashion, ents,
tech and food &
drink
Sources – Internal analytics/ABC,
NRS PADD October 15-September 16

8. Jon O’Donnell
Managing Director, ESI Commercial
jon.o’donnell@esimedia.co.uk
020 361 51525
Scott Deutrom
Chief Revenue Officer, Digital
scott.deutrom@esimedia.com
020 361 53606
Deborah Rosenegk
Chief Client Officer
deborah.rosenegk@esimedia.co.uk
020 361 52547
Caroline Tredget
Chief Revenue Officer, Publishing
caroline.tredget@esimedia.co.uk
020 361 52264
James White
Chief Trading Officer
james.white@esimedia.co.uk
020 361 52560
Dan Locke
Chief Agency Strategy Officer
dan.locke@esimedia.co.uk
020 361 50721
Charlie Edelman
Director, Story Studio
charlie.edelman@esimedia.co.uk
020 361 52620

9. Story Studio is ESI’s newly-launched commercial content creation
team. Story Studio brings together content and creative expertise
from the wider ESI Media business, leveraging the digital velocity and
global influence of ESI Media brands The Independent, the London
Evening Standard, indy100 and ES Magazine.
The team, whose content creators are embedded within editorial
departments, work closely with clients to produce multiplatform
creative native editorial and branded content campaigns. With
investment in video, infographics and social, Story Studio works
directly with editorial teams in key verticals such as film and
entertainment, fashion and beauty, food and drink, and science and
tech. Our campaigns utilise ESI Media’s premium data offering to give
clients targeted access to engaged audiences.
Led by Charlie Edelman, Director of Story Studio, the wider team
includes Kate Barlow, Head of Commercial Content; Ben Bibbings,
Head of Project Management; Michelle Gregory, Head of
Communications; and Nenad Bogojevic, Head of Design. The team
also includes editorial talent, such as Ellen E Jones – formerly The
Independent’s TV Critic.
Charlie Edelman
Director, Story Studio
charlie.edelman@esimedia.co.uk
020 361 52620

10. ESI Live is our full service events team, with experience across every
type of live event. Dedicated to bringing your campaign, message or
product to life, ESI Live curate and produce awards ceremonies,
bespoke events, debates and conferences.
The events that ESI Live create put people within touching distance of
your brand. ESI Live provide that cut-through moment, the money can’t
buy experience, or a genuine engagement through content and debate.
ESI Live supports our key editorial channels with annual, high-profile
awards and annual events. The Evening Standard Theatre Awards, now
in its 62nd year, is a highlight of the arts calendar, attracting A-list
guests, luxury brands, and a high level of press interest.
Alongside our flagship events, with their raft of opportunities for clients
and sponsors, we are building our portfolio with content-rich debates
and forums. Next year will see the launch of London Food Month, which
will be a month-long showcase of the world’s food capital, with a major
new outdoor night food market. We are looking towards the next
Independent Travel Awards in early 2017, as well as a number of new
debates and forums.

11. Danny Mansfield
Head of Event Sponsorship
020 361 52628
danny.mansfield@esimedia.co.uk

12. The ESI Insight team work closely with the data team and produce
research into UK consumers and the ESI audience. It has been a
busy year for the team as we have produced two new, bespoke
pieces of research.
Commuter
‘mCommerce’ is
worth £9.3bn
annually
Two-thirds
of that is spent
by Londoners
The Achievement Study
ESI audiences are 91% more likely to feel they’re achieving in life -
higher than for the audiences of our rivals.
Key take-outs:
Consumers measure how well they’re
achieving in experiences. ESI readers
make the most of experiences;
they’re theatre-goers, cinema lovers,
late-night shoppers etc.
Achieving today is about being savvy
and informed. ESI readers’
knowledge of news/what’s going on in
the world is one of their top three
enablers.
High achievers are drawn together in
urban centres, both influencing and
being influenced by each other. Two-
thirds of ESI’s workers have relocated
in order to achieve in life.
Evening Catch
A fifth of all UK online sales take place
during the commute
Key take-outs:
ESI readers use their evening commute
time to research and buy products
online and visit stores after work.
Evenings are the new weekend and the
evening economy is flourishing. More
than ever, evening advertising
influences immediate action.
Commuters are twice as likely to think
about advertising categories during the
evening commute as the morning
commute (when thoughts are work-
dominated).
Neil Sharman
Head of Audience and Insight
neil.sharman@esimedia.co.uk
020 361 53770

13. Ten learnings for advertisers from ‘Achievement’ and ‘Evening Catch’
Target the evening commute – commuters
are twice as likely to think about key ad
categories during their evening commute
(vs morning commute).
Weekday evenings represent a great alternative
to weekend advertising – more people are
shopping in the evening than ever before. Half
of all commuters say it fits their lifestyle better.
Be achievement minded – 63% of consumers want
brands to help them achieve and 40% have been
inspired by advertising, while 35% say ads help
them see what they could achieve in life.
Be realistic – 67% get fed up with advertising that
portrays unrealistic achievements and 40% say
brands should associate themselves with people
who have ‘genuinely’ achieved.
Celebrate everyday achievements - six out of 10
people like advertising that helps them do this
(especially if it gives them something to show on
social media).
Help your audience be savvy – 84% of UK
consumers say that in order to get on in life, they
need to understand how the world is changing
rapidly. Brands can play a role here.
Target potential achievers, as well as those
already achieving. Spot people likely to
achieve in life and build a relationship with them
while they’re striving, before they’re thriving.
Facilitate experiences - 58% of consumers say
they measure how well they are achieving in
terms of experiences. It is their most common
measure of achievement.
Target ‘Commuter Commerce’ – commuter
‘mCommerce’ is worth £9.3bn annually – and
rising. A fifth of all UK online sales take place
during the commute.
Target high-achieving communities – they
influence and are influenced by each other.
London is the biggest high-achiever
community in the West.
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Jo Holdaway
Strategic & Commercial Data Director
jo.holdaway@esimedia.co.uk
020 361 54484

14. Jo Aves
Head of Creative
Solutions
joanna.aves@esimedia
.co.uk
020 361 52575
Zoe Bale
Head of
Strategic Sales
zoe.bale@esimedia.co.uk
020 361 53182
Steve Cording
Head of
Sponsorship
steve.cording@esim
edia.co.uk
020 361 52327
The Partnerships division at ESI is split into three disciplines -
Creative Solutions, Strategic Sales and Sponsorship – each
with a dedicated team working side by side. All three teams
work equally across every platform and brand in the ESI
stable; their role is to understand our audiences better than
anyone else, and use every possible means of utilising the
power of the Evening Standard and Independent brands to
produce winning partnership opportunities.

15. W E A R E