Classifieds & Marketplaces - Presentation by Stefano Portu, Co-Founder & CEO of Shopfully Group at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. SHOPFULLY CONFIDENTIAL
Driving Millions of Shoppers
To Their Local Stores

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. SHOPFULLY CONFIDENTIAL
The Consumer Problem
Lack of relevant data to plan
Shopping Trips
● Scattered
● Non geolocalized
● Not available online

4. SHOPFULLY CONFIDENTIAL
The Retail Problem
Inadequacy of #1 medium for
Retail to drive
people to stores
● Inefficient
● Not Measurable
Spent on printing
circulars every year
40BN

5. SHOPFULLY CONFIDENTIAL
Our Solution for Consumers
All the relevant info for
your shopping trip

6. SHOPFULLY CONFIDENTIAL
Our Solution for Consumers
All the relevant info for
your shopping trip

7. SHOPFULLY CONFIDENTIAL
Our Solution for Retailers
Drive-to-Store Made
Data Driven & Measurable
● Efficient Investment
● Entirely Measurable

8. SHOPFULLY CONFIDENTIAL
Our Solution for Retailers
Drive-to-Store Made
Data Driven & Measurable
● Efficient Investment
● Entirely Measurable

9. SHOPFULLY CONFIDENTIAL
Our Growth
2012 2013 2016 Today
5 M
users
21 M
users
30 M
users
From Startup to Multinational
New Office in
Mexico
New Office in
Brazil
New Office in
Australia
Business model
validated in
Italy
Round A
3.5M €
Round B
5.2M €
Round C
13M €

10. SHOPFULLY CONFIDENTIAL
International Footprint
300 30M
Top Retailers &
Manufacturers
App + Web Users
Our Results
164
Professionals
from 21 nationalities
9
Countries

11. SHOPFULLY CONFIDENTIAL
Fast GrowingOur Results
66th
Fastest growing
company in Europe*
*Inc 5000 -2016
74.3%
CAGR 2013-2016

12. SHOPFULLY CONFIDENTIAL
“I wish going shopping was easy and convenient as
online shopping, without losing all the beauty of being
in a real store”
Consumer Research 2017
The New Consumer Challenge
Shopping In-Store
as Easy and Convenient
as e-Commerce

13. SHOPFULLY CONFIDENTIAL
In-store
Events
Personalized
Promotions
Store
Finder
Product
Availability
Opening Hours,
Contacts
Our Solution for Consumers
Transparent Stores
Much More Info Available
Product
Launches

14. SHOPFULLY CONFIDENTIAL
Frictionless Shopping
Payment
Solutions
Coupons
Product Availability
Store Navigator
Shopping List
Loyalty Cards
Our Solution for Consumers
Simplify the Shopping Journey

15. SHOPFULLY CONFIDENTIAL
Mobile is key in influencing
purchase
82%
28 Trillion
USD business
Sales happening in-
Store
90%
Sources:
- E-Marketer 2016
- Google IPSOS Connect - Mar 2015
- Google IPSOS - Consumers in the Micro-Moments - Mar 2015
Optimized Performance
for the Drive-to-Store Solution
The New Retail Challenge

16. SHOPFULLY CONFIDENTIAL
Extended Network
Retargeting +100M shoppers
Retailer Platform
Enabling O2O on retailers’ properties
Our Solution - Bigger Audience

17. SHOPFULLY CONFIDENTIAL
Our Solution - Beyond Circulars
New Formats: Targeted
& Live Promotions
● Enabling Full Measurement
○ Engagement
○ Store Visits
○ Economic Impact

18. SHOPFULLY CONFIDENTIAL
Enabling Effective
Shopper Marketing
for Manufacturers
… one more thing...

19. SHOPFULLY CONFIDENTIAL
Our Vision
OPTIMIZE
ROI customizing
message, timing and
promo
MEASURE
Promo Engagement,
Store Visits conversion
and Revenue Impact
REACH
Millions of Shoppers in their
last mile to store purchase

20. SHOPFULLY CONFIDENTIAL
For Consumers
THE BEST WAY TO SHOP
IN PHYSICAL STORES
For Retailers / Manufacturers
E-COMMERCE APPROACH
APPLIED TO RETAIL STORES
Our Vision

21. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m