Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Red1
1. 2,000+
stores nationwide
150
sites nationwide
80
sites nationwide
125
sites nationwide
Redbus Media Group provides highly targeted and flexible advertising
networks used by many of the UK’s leading media agencies and brands
2. When you fall in love with a brand at Uni,
you will stay with it for a lifetime
Ben Kendall, Student Marketing Manager, Redbull
THE UK’S
LARGEST ON
CAMPUS
NETWORK
Digital and 6-Sheet Panels
85 Universities
Highly impactful sites
dominating student unions
National Reach:
2.3 million students
3. Broadcast real time live
content with dynamically
updating full HD screens
Engage with mobile
technologies and
social media
NFC and QR enabled.
Connecting, Engaging and Social
Day Parting
Social Media NFC and QR enabled
Social Media
6. REACH 16-19s
IN COLLEGES
NATIONWIDE
Network of static 4
sheet posters
Coverage of over 50 of the UK’s
leading colleges
High footfall locations such
as refectories, cafés and
walkways
2 week campaign cycles, with
flexibility for long term strategic
campaigns
9. Influence shoppers directly
at the point of purchase
Source: Kantar Factbook
(Source: POPAI)
of purchasing decisions
76are made at the Point of Purchase
%
10. No other media travels with
the shopper for the entire
shopping journey
More in-store impacts
than any other format
Direct shoppers to your
product - perfect for NPD’s
The only channel that is
able to carry both
branded and promotional
campaigns in-store
45minute dwell time
MEDIA THAT
MOVES WITH
THE SHOPPER
11. Proven Results
100’s of case studies over 5 years using EPOS data and independent research companies
Average sales uplift results available for various categories including:
12. LENTICULAR
Allowing you to expand your creative horizons
2-Flip Lenticular
prints provide double
the display potential
of an item
longer than traditional 2d
images.
Lenticular images
attract an audience’s
attention span up to:
As you move past the Lenticular display each picture will reveal itself while
the other disappears.
5x
14. THE LAST
WINDOW OF
INFLUENCE
1,300 6-sheet panels
165 Retail Parks
22 million+ shoppers every 2
weeks
Annual spending power:
£20 billion
15. Reach the majority of
the UK population who
live outside our major
cities
48 million people in the UK do not have access to
large city shopping centres or high streets.
Retail Parks are a
necessary means to shop
16. Reach a wide reaching
audience in the mind
to spend money
%
Our Retail Parks are a perfect way to
target the family audience
Retail Park
Audiences
A highly targeted way to reach
an affluent family audience
of our shoppers female
of visitors have
under 18s
42.
56of audience are ABC1
Just as affluent as the high street
68
%
%
17. Target a family
audience in the
mind set to
spend money
68%
visit at least once every 2 weeks
21-40
Shoppers visit our Retail Parks for
1.5 hours or more
minutes to
reach our
destinations
of Retail Park customers
18. Key
Categories
Family Mobile Technology
FashionDIY
Restaurant
Leisure
Home Sports Retail
Supermarkets Health & Beauty
Retail Parks
100
Panels
760
Footfall
15million
Retail Parks
24
Panels
200
Footfall
4million
Retail Parks
60
Panels
480
Footfall
9million
Retail Parks
70
Panels
530
Footfall
11million
Retail Parks
95
Panels
800
Footfall
15million
Retail Parks
75
Panels
530
Footfall
10million
Retail Parks
40
Panels
320
Footfall
7million
Retail Parks
44
Panels
400
Footfall
8million
Retail Parks
45
Panels
380
Footfall
7million
Retail Parks Panels Footfall Retail Parks Panels Footfall
70 560 11million 60 520 8million
