Nielsen company overview

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Nielsen company overview

  1. 1. Nielsen<br />Dmitry Maximov, HSE<br />
  2. 2. The Nielsen Company<br />The Nielsen Company is a publicly held global information and media company, and is one of the world's leading suppliers of marketing information (Nielsen Consumer, formerly ACNielsen), media information and TV ratings (Nielsen Media Research), online intelligence (Nielsen Online) and mobile measurement (Nielsen Mobile). <br />Nielsen is active in over 100 countries, and employs some 36,000 people worldwide.<br />On January 25, 2011 the company issued an IPO raising $1.6 billion in the biggest private equity-backed U.S. IPO since 2006.<br />
  3. 3. Mission statement<br />To provide clients with the most completeunderstanding of consumers and markets worldwide.<br />
  4. 4. Media Research<br />Television audience measurement information for broadcast and cable networks, cable system and satellite service providers, program producers and distributors, and advertisers and their agencies<br />National, Local, and Hispanic audience data <br />People Meters, Set Meters, Diaries, A/P Meter, Time-shifting<br />Nielsen Anytime Anywhere Media Measurement (A2/M2) – Recognizing the transformation of consumers viewing habits of television, A2/M2 provides integrated, all-electronic ratings for television programming regardless of the platform on which it is viewed – online, mobile, out-of-home, etc<br />Nielsen Monitor-Plus – U.S. advertising intelligence data<br />Globally, Nielsen offers television and radio audience measurement, print readership, advertising information services and customized research services<br />
  5. 5. Consumer Research<br />Consumer packaged goods manufacturing and retail sales measurement worldwide<br />Nielsen Analytic Consulting – analyzes consumer purchasing behavior in terms ofpricing, promotion, marketing mix, category placement, and in-market auditing and testing<br />Nielsen BASES – analytics and forecasting into new consumer products before they are brought to market.<br />Nielsen Homescan & Spectra – consumer and shopper insights through panel research, segmentation and targeting<br />Nielsen Customized Research – qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and advertising effectiveness<br />Nielsen Spectra – tracking of product sales to consumers, based on information gathered at the retail point-of-sale<br />
  6. 6. Nielsen Business Media<br />Nielsen Business Mediaprovides business-to-business products and services in print, online and in person<br />Serves seven major market groups and 30 industries spanning entertainment, media and marketing, retail, travel and performance, design, and life sciences<br />42 publications, more than 135 trade shows and conferences, and 185 digital products and services<br />Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News<br />Nielsen Business Mediaalso has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures<br />
  7. 7. Nielsen Online<br />The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services<br />Nielsen NetRatings – the industry’s global standard for Internet measurement and analysis<br />Nielsen BuzzMetrics – measures and analyzes online consumer generated media to help clients understand its impact on products, issues, reputation and image<br />
  8. 8. Nielsen Business Model<br />*From Nielsen’s Investors Presentation<br />
  9. 9. Nielsen Clients<br />*From Nielsen’s Investors Presentation<br />
  10. 10. Nielsen and Competitors<br />
  11. 11. Thank you!<br />

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