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Mumzworld.com - NOAH17 London

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Startup Stage - Ecommerce & Product Marketplaces - Presentation by Leena Khalil, Co-Founder of Mumzworld.com at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

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Mumzworld.com - NOAH17 London

  1. 1. CONFIDENTIAL – PROPERTY OF MUMZWORLDCONFIDENTIAL – PROPERTY OF MUMZWORLD
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  3. 3. CONFIDENTIAL – PROPERTY OF MUMZWORLD The Leading Mother, Baby & Child E-commerce Platform in MENA 2 CONFIDENTIAL – PROPERTY OF MUMZWORLD
  4. 4. CONFIDENTIAL – PROPERTY OF MUMZWORLD 3
  5. 5. CONFIDENTIAL – PROPERTY OF MUMZWORLD 10 Million Births per year in MENA Blended birth rate in KSAand UAE at 18 per 1,000 vs 11 in US and UK $8 Billion Size of baby & toys market in MENA Baby & child category in MENA: large vertical & strong demographic tailwinds 4 Sources: Euromonitor, World Bank, Nielsen, World Patent Marketing
  6. 6. CONFIDENTIAL – PROPERTY OF MUMZWORLD Mothers in the Middle East face many challenges 5 Limited Choice Minimal Arabic Content Difficult Access Non-ExistentSupport Communities Expensive Products Fragmented & DisconnectedSupply
  7. 7. CONFIDENTIAL – PROPERTY OF MUMZWORLD Confidential – Property of mumzworld Digital Mumz across the region 82% of mothers in the region, research products online before they buy accordingto Nielsen of mothers in the region claim Convenience & Choice are the 2 main reasons to shop online 66% 80% of the purchase decisions for the household in the region are controlled by women of new moms don’t relate to how brands currently engage with them +50%
  8. 8. CONFIDENTIAL – PROPERTY OF MUMZWORLD Confidential – Property of mumzworld
  9. 9. CONFIDENTIAL – PROPERTY OF MUMZWORLD Mumzworld’s complete & mother-centric offering solves key unmet needs 8 Choice ü Largest catalog of leading brands under one umbrella ü 120,000 SKUs from 1,500+ global brands ü 19,000 exclusive SKUs ü Best everydaylow prices ü Products for pre-natal through age 12 Community ü Largest community of mothers engaging, empowering & sharing ü Reach of > 1 million “Mumz” across MENA region ü Tiered “Mumz for Mumz” membership club for influencers & bloggers ü Grassroots community building via Integration with 100+ institutions, schools, & nurseries Convenience ü 24/7 shopping ü Easy order process &tracking ü Quick, free* & secure delivery to 20+ countries ü Cash-on-delivery accepted ü Price-match guarantee ü Multi-channel customer service ü Rewards & loyalty points Content ü Only fully-bilingual (Arabic & English) baby/child e- commerce site across all touchpoints ü Comprehensive blogon all topics mother, baby& child ü Collaboration with 3rd party content creators ü Crowdsourcedhyper-local content from contributing mothers acrossthe region Platform ü Largest platform connecting international brands to parents in the region ü Digital storefront for baby & child brands, large andsmall ü Flexible supplier arrangements: back-to-back, inventory, consignment, drop-ship * For orders above AED / SAR 200
  10. 10. CONFIDENTIAL – PROPERTY OF MUMZWORLD Established & admired brand with broad market visibility 9 EXCLUSIVE STRATEGIC ALLIANCES STRONG BRAND AND MEDIA REPRESENTATION OVER 50 AWARDS AND RECOGNITIONS
  11. 11. CONFIDENTIAL – PROPERTY OF MUMZWORLD Robust business fundamentals provide foundation for sustainable & profitable growth 10 • $155 avg. basket size • $210 avg. basket size in KSA • 34% avg. product margins • 45% of customers repurchase • 4-5 orders per repeat customer • 90% would recommend Mumzworld to a friend • Largest active community of mothers in the region – 1 million “Mumz” • 40% site visitors returning • Integration with 100+ mother institutions, schools, nurseries…). • 120,000 SKUs • 19,000 exclusive SKUs • Representing over 1,500 leading global brands • Delivered to 20+ countries • Avg. 2-3 days delivery in the UAE, 5 days for regional orders Healthy Basket Size Healthy Margins Healthy Loyalty Healthy Traffic Healthy Fulfilment
  12. 12. CONFIDENTIAL – PROPERTY OF MUMZWORLD The largest online community of mothers in MENA 11 CELEBRITY MUMZ® (Influencer Program) FEATURED MUMZ PANELIST
  13. 13. CONFIDENTIAL – PROPERTY OF MUMZWORLD Highly-engaged community generates repeat purchases & customer stickiness 12 Direct Following: > 700K Indirect Following: 1 2 MILLION 1 Via Celebrity Mumz influencers 2 Includes direct, organic search, referrals % of revenuefrom free (unpaid) channels: 2 ~ 70%
  14. 14. CONFIDENTIAL – PROPERTY OF MUMZWORLD HIGH LOYALTY RATES STRONG & GROWING CUSTOMER LIFETIME VALUE BY COHORT 13 $0 $100 $200 $300 $400 $500 $600 $700 Year 1 Year 2 Year 3 Year 4 Year 5
  15. 15. CONFIDENTIAL – PROPERTY OF MUMZWORLD STAY AHEAD Scale rapidly & profitably 14 Aggressive Saudi expansion MOBILE Drive customer acquisition & Retention Strengthen supply chain infrastructure in UAE and KSA New product development Build & reinforce internal capabilities
  16. 16. CONFIDENTIAL – PROPERTY OF MUMZWORLD Thank you Leena Khalil Leena @mumzworld.com
  17. 17. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016 December 2016 October 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m

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