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Redi - NOAH17 London

Startup Stage - Ecommerce Merchant Tools - Presentation by Maximilian Mayer, Co-Founder & CEO of Redi at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

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Redi - NOAH17 London

  1. 1. The #1 click & collect platform in London for breakfast, lunch & coffee THE SMARTER WAY TO ORDER TAKEAWAY. NO CASH. NO QUEUE. NO STRESS.
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  3. 3. TEASER STRICTLY CONFIDENTIAL 2 80 VENDOR PARTNERS & >5,000 USERS WITH 94.5% SATISFACTION 80 restaurant partners in 2 hyper- local areas (City & Soho) Identified 10 hubs in London & plan to launch Tier-2 UK & Tier-1 EU Cities High success rate with small- medium QSR-chains * Hyperlink embedded in restaurant logos • CHALLENGES/GAMIFICATION • Better CONTENT & PICTURES • More HYPER-LOCAL • TARGETED CRM • ACQUISITION APPROACH Average days to next order 21 21 19 19 16 14 13 11 9 3 3 3 2 3 2 3 2 2 - 5 10 15 20 25 2 3 4 5 6 7 8 9 10 Days Orders Life to date Last 30 days
  4. 4. TEASER STRICTLY CONFIDENTIAL 3 CHALLENGES IN THE QUICK SERVICE HOSPITALITY INDUSTRY LONG QUEUES DURING BREAKFAST & LUNCH HOURS LOSING OR NOT CARRYING PHYSICAL LOYALTY CARDS NO TIME TO SPARE IN QUEUES & ORDERING NO CASH OR WALLET AT HAND TOO BUSY TO ATTEND CALLS AND UNCERTAINTY FROM CUSTOMERS LIMITED REACH (PHYSICAL STORE) AND RETARGETING POSSIBILITIES LIMITED KNOWLEDGE ABOUT THEIR CUSTOMERS & BEHAVIOUR DON’T KNOW WHERE TO GO OR WHAT TO ORDER
  5. 5. TEASER STRICTLY CONFIDENTIAL 4 1. CUSTOMERS ORDER VIA APP 1.1 RESTAURANTS RECEIVE ORDERS IN REAL-TIME 4.1 IN-APP LOYALTY POINTS FOR RETENTION 4. SMOOTH EXPERIENCE 2. RESTAURANTS PREPARE FOOD & DRINKS 2.1 CUSTOMERS ARE NOTIFIED OF PICK-UP 3.1 CUSTOMERS COLLECT WITHOUT WAITING 3. IN-APP PAYMENT OUR SOLUTION: A REAL-TIME CLICK & COLLECT PLATFORM
  6. 6. TEASER STRICTLY CONFIDENTIAL 5 OUR MARKET OPPORTUNITY: LARGER THAN DELIVERY £6 bn Mainly target at-home/ dinner markets & have inferior unit economics Our target: Ineffectively served breakfast, lunch & coffee markets with a superior model £14.2 bn £12.5 bn Lunch, Breakfast, Coffee Dinner TAM food delivery UK* TAM takeaway UK** TAM takeaway EU & US*** £950 bn *At home, dinner market **out of home, excluding Pubs, Lunch £9bn ***Worldbank, Avg. annual spending £2,500 p. workforce VS.
  7. 7. TEASER STRICTLY CONFIDENTIAL 6 CANADIAN PEER SHOWS POTENTIAL OF OUR MODEL • Launched in Toronto in 2015 by ex Apple & Google Mobile engineers • Raised >$30m in Series B from Insight Partners et al. on $120m+ valuation • Hyper local focus with over 1000 restaurants in 3 cities • “Active user orders 2x per week” • Started to move beyond food & drinks into the local ticketing & grocery space • Large vision to become the go-to app for local commerce with food as the main focus
  8. 8. TEASER STRICTLY CONFIDENTIAL 7 OUR BUSINESS MODEL ON A TRANSACTIONAL LEVEL *Forecast Q2 2018 ** Profit contribution calculated as revenue less delivery & payment costs VENDOR PARTNER – 15% COMM.*CUSTOMER – NO SURCHARGE In-store price £7 - Surcharge £0.0 = Redi price £7 Redi margin £0.0 In-store price £7 - Redi commission £1.05 - Stripe fee £0.21 Redi margin £0.84 PCM 80% KPIs for selected Delivery Brands p. order Jan – Sept 17’ Jan – Mar 17’ Redi Delivery Hero Foodora Foodpanda Revenue £0.8 £1.5 £10.2 £3.6 Avg. take rate 11.7% 11.5% 33.2% 29.6% Delivery costs (0.0) (0.0) (8.1) (1.9) Payment costs (0.3) (0.1) (0.4) (0.1) Profit contribution** £0.5 £1.4 £1.7 £1.6 PCM (in %) 60% 93% 16% 44%
  9. 9. TEASER STRICTLY CONFIDENTIAL 8 PHILIPP PETRESCU CO-FOUNDER & PRODUCT Co-Founder @Lendico; VP @Rocket Internet; 30under30; WHU MAXIMILIAN MAYER CO-FOUNDER & CEO Biz Dev @LIQID Venture Dev @Market Tech; Asset Management @Commerzbank; MBA @HHL DAN JONES HEAD OF SALES GM/Director Sales @Mealfix; Sales Director @ESV Digital EXPERIENCED, EXECUTION DRIVEN TEAM FROM FOOD & FINANCE NICHOLAS BARKER MARKETING Analyst @Future Finance; Intern @HSBC, Lazard, Mathematics BA @Trinity College
  10. 10. TEASER STRICTLY CONFIDENTIAL 9 A STRONG VISION & CLEAR PRODUCT STRATEGY Now ü Mobile verification & payment ü Digital stamp card ü Restaurant tablet app ü Bluetooth printer integration for restaurants In 1-2 months: ü Group ordering & invoice splitting ü Web ordering ü Pre-buy meals (buy 8 get 10) ü App-wide loyalty points In 1 year: ü Marketing dashboard for restaurants ü EPOS integration ü Dynamic menus for user groups ü Comprehensive search ü Customer data analytics ü Corporate client program ü Customizable menu with pictures ü Promotions and bundling ü Pre-order
  11. 11. TEASER STRICTLY CONFIDENTIAL 10
  12. 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016 December 2016 October 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m

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