2. From my audience feedback, I have learned that there is a very even split between those who have a ‘preferred reading’, and those who
have a ‘negotiated reading’ towards both my music video, and my ancillary products. Those who had a preferred reading to this music
video, seemed to be much more entertained by this music video, as well as picking up on deliberate features implemented within the
video, furthermore, some fans of this music video used ‘personal identity’ to compare themselves to the band members, through similar
clothing style, look, and a similar music taste. A key feature that the preferred readers picked up on, was the use of synchronous editing,
perhaps because the music similar to this genre is also fast paced, allowing this particular audience to keep up with the music more than
those interested in other genres. Also within this particular audience, they had a lot more to say on the ancillary products, commenting
on how they thought it was convincing, as other albums within the genre that they had seen, was a very similar style. Those audience
members who shared a negotiated reading tho my products, did not have as much to feedback on the music video, as they were not very
familiar with this genre of music. However, the negotiated readers all agreed that there was a clear, coherent style between all three
products, and were also able to identify the recurring themes of oceans, as well as the recurring motif of the band’s logo. All of the
audiences who have viewed my products, were able to identify these themes, as well as all agreeing that there was an appropriate
amount of information on the products, both inside and out.
3. The two methods of feedback that I used (hot desking and focus groups) both helped me greatly in the sense that after receiving
feedback from both media students, and a general audience, I was able to improve greatly upon features within both my music video,
and my ancillary products. Hot desking in particular was helpful when I needed feedback whilst still drafting and creating my three
products, as larger changes could easily be made, as well as the fact that the hot desking activities were peers from my media class,
doing the same assignment, meaning that I could get a more refined eye, in the sense that they are more familiar with theories, creation
techniques, and designing. Although this particular feedback method is not aimed to get feedback from a particular audience, it is aimed
to get critical, and technical feedback, on areas that can be improved upon, I feel that this is a very helpful method of feedback, and has
aided me greatly on refining and changing my products for the better. Focus groups were helpful in the sense that the aim of the method
was to gain feedback from a more varied audience, thusly enabling me to have obtain knowledge of how a real audience of these
products would react, and giving me a better understanding of the their interpretation of the themes and emotions that my products are
sending out. This method however, does create somewhat of a bias, as people who took a preferred reading to my products, may have
‘marked’ it higher, because they liked this genre of music more, meaning they would have liked my products more, whereas people
who shared a negotiated reading, may have not understood the aims of my product as much meaning they may have ‘marked’ it lower,
as they are interested primarily in other genres.
