2. FOCUS GROUP FEEDBACK
The first feedback I got was from my focus group presentation, throughout the
planning stage, when I presented my ideas to individuals within my target
audience- in preparation for my filming process. During this focus group, I also
distributed a questionnaire to each individual within the room so that they
could write down the ideas on paper- allowing them to explain why they feel
that their opinions would help to enhance the idea of an American rock genre.
The feedback which I was given included whether they would rather have a
whole performance video, or performance and narrative. It also included the colour scheme of the
video and initial ideas of the location throughout the visuals. The majority of the focus group would
prefer to see narrative and performance as they felt it would be more interesting and it would keep the
audiences attention- with the visuals also in black and white; enhancing the idea of an American rock
genre.
Once the questionnaires were handed in I then calculated the results for each question… This included
the preferences on the band name- which the majority preferred ‘Havoc’. Furthermore, it also included
whether or not they would prefer the stereotypes to be challenged by putting a band of females in
rather than males- the results concluded that they would prefer the band to be males due to the tone
of the singer throughout the song- which is argued could be too deep for it to be a female singer; this
could create humour that isn’t intended.
3. HOW DID I USE THE FEEDBACK…
The feedback I was given from the audience within my focus group; and
the questionnaire, I took into consideration when planning the chosen
idea and plan for my music video. I feel that the audience’s opinions are
valuable as they are the people which my music video would be aimed at
and therefore by collecting their preferences, it helps to develop
potential buyers. Furthermore, the feedback is ideas of what would
entertain my specific audience and therefore in order to keep their
attention I need to put in features which they would like to see.
Some of the feedback I had got for the performance sections included
producing animated styled visuals, however; in theory, I discovered that
this would be very difficult for somebody who is an amateur with the
Premiere Pro software- therefore, I had to look at more realistic ideas
that could be more achievable. Although, the majority of the audience
preferred the performance and narrative idea and therefore that is what I
decided to go with, as the storyline would make it more interesting and
make the audience want to watch the music video rather than just
listening to it.
4. FINAL MUSIC VIDEO FEEDBACK
In order to gain feedback for my final music video I
uploaded the video to YouTube and then shared
the link on Facebook so that people could comment
their opinions. The only disadvantage to gaining
feedback this way is that it could be argued that
feedback given by family and friends could be seen
as biased- therefore gaining no feedback on how it
could be improved.
I gained a lot of feedback from distributing it on social media as people would be intrigued
and therefore watch my music video- increasing the amount of feedback which I would get.
The feedback focused more on what people like about the video, rather than mentioning
criticism and aspects which could have been improved.
6. SURVEY FOR THE ANCILLARY
Alongside putting my music video on Facebook for feedback, I also created a
questionnaire for people to answer- looking at the results this is what I got back:
Question one on the survey was all about whether
people thought there were clear links between my
music video and my ancillary tasks- from the
results of that question you can see that
everybody who took the survey had put ‘yes’.
Before I made the survey I felt that it was
noticeable that the music video and the ancillary
were supposed to be linked together; however,
getting the same response from other people
supports my opinions.
7. SURVEY FOR THE ANCILLARY
For the second question I wanted to relate it to my genre to
get a clear idea as to whether the genre is noticeable from
my products. This question was “Would you recognise the
genre from my music video, digipak and poster?”. Out of
the people who took the survey, the response came back as
‘yes’, with nobody selecting ‘no’. If the responses were
negative I would look back at my products and figure out
what I could improve- even though there is always room for
improvement. I wanted to represent the stereotypes of the
rock genre and therefore, I decided to include flames on my
products as it is a clear link to rock as well as a feature which
could link my music video and ancillary tasks together.
8. SURVEY FOR THE ANCILLARY
Q3: “What do you think is most effective on the products?” – this is the
features which link the music video to the ancillary tasks. When looking
at the results for this question they were quite diverse. There were 4
answers, which could be chosen, in total- which were the links between
the products, i.e. flames, star image, etc. They were also given an ‘other’
section for this where they could state what they think was most
effective if it was not already listed. The flames was chosen as the most
effective, with 7 out of 12 people choosing it. The colour scheme was
the next effective, with 3 out of 12. They stated that the colour scheme
helped to catch the audience’s eye. Furthermore, the band image (or
star image) was next, having scored 2 out of 12. Those people thought
that having the band on it, allowed the audience to recognise who the
poster is about. Finally, with 0 scores was the band name- the
comments regarding this included that posters and albums should
already automatically have their logo or name on products for the
audience to identify.
9. SURVEY FOR THE ANCILLARY
The rest of the questions asked throughout the survey
which was distributed, involved: “Does my products
represent my genre of American rock?”, “ Would the
poster and digipak grab your attention?” and “Does my
music video, digipak and poster look genuine?”- to
which the answers were all ‘yes’. I decided to ask if my
products look genuine as that was our main aim, to try
and make it look like a real poster, digipak and music
video. Throughout the planning and construction of our
products we had to make sure that we were
representing our genre and ensure that it is visible to the
audience- which the audience feel reflects the American
rock genre from their responses.
10. HOW HAS THE FEEDBACK HELPED ME
OVERALL?
The audience feedback was the most crucial throughout the planning stage – hence why the
focus group took place. From this, we gained the most preferred ideas from out music video;
which they would like to see the most and that would be the most interesting, visually. The
feedback at this stage was important as it helped simplify our ideas down and chose a final
idea which we would go ahead with. I took their feedback into consideration (as well as the
feedback from the questionnaire) and their ideas are reflected throughout my music video. It is
important to gather opinions and preferences from people within my target audience as they
are the audience of the music video once it is distributed and therefore by using their ideas it
will make them want to watch it.
Although I gathered feedback on my final music video after distributing it on YouTube and
Facebook, it cannot alter my final products. However, in terms of feedback it allowed me to
get other peoples opinions on my music video and whether they could recognise the genre.
Feedback at this stage is still important, as it can influence other people to watch it due to
word of mouth or through other people sharing the video- which helps to distribute the
products.
