The media product created was a music magazine that uses conventions from real magazines such as the rule of thirds and eye contact in photographs. Product placement of the magazine alongside existing magazines in the genre helped evaluate if any changes were needed. The magazine is multi-platform and reflects trends in new media. Feedback from a target audience of 16-30 year olds who like rock and heavy metal via online polls helped decide content like featured artists and price point. Skills with programs like Photoshop, Excel and new technologies were developed through the construction, research, planning and evaluation of the magazine.