A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

1. HOW
MACGYVER
DESIGN
WOULD
DO
RESEARCH
RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX
REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009

2. THE INTRO

3. That’s
“Michael”
M. JACKSON WILKINSON
Aficionado: 1980s Network Television

4. Angus “Mac”
MacGyver

11. PROBLEM SOLVER

16. CHALLENGING PROBLEMS

17. ELEGANT SOLUTIONS

18. Us, the...
DESIGNERS

19. PROBLEM SOLVERS

22. EXPERTS

23. DESIGN PROBLEMS

24. ELEGANT SOLUTIONS

25. The
PROBLEM

28. TIME

29. BUDGET

30. The
CHALLENGE

31. DESIGN PROBLEMS

32. ELEGANT SOLUTIONS

33. TIME

34. BUDGET

36. Two Potential
SOLUTIONS

37. Solution #1:
EFFICIENCY

38. USER RESEARCH

39. Method #1:
REDUCE THE NUMBER
OF PARTICIPANTS

40. Method #2:
INCREASE RECRUITING
EFFICIENCY

41. Method #3:
RESEARCH ONLY WHAT
IS NECESSARY

42. Method #4:
GUERILLA DESIGN
RESEARCH

43. Method #5:
TALK TO PEOPLE WHO
TALK TO CUSTOMERS

44. Method #6:
USE YOUR CUSTOMER
FEEDBACK LOOP

45. INTERACTION DESIGN

46. Method #1:
START DELIVERING
SKETCHES

48. Method #2:
TEST USING PAPER
PROTOTYPES

50. Method #3:
EXPLORE ALTERNATE
DESIGNS

51. Method #4:
WORK WITHIN AGILE
PROCESSES

52. Solution #2:
EXPERTISE

54. Tool #1:
DESIGN THINKING

55. DESIGN THINKING:
Solving design challenges
through interdisciplinary
methods grounded in user &
business goals.

56. DESIGN THINKING:
A
The Problem
B
The Solution

57. DESIGN THINKING:
{ Trial & Error }
A
The Problem
B
The Solution

58. DESIGN THINKING:
{ Design Theory }
{ Trial & Error }
A
The Problem
B
The Solution

59. Method #1:
DESIGN THEORY

60. Method #1:
DESIGN THEORY
Research from other
disciplines which may apply
to design challenges.

61. Method #1:
DESIGN THEORY
Example:
SOCIAL IDENTITY THEORY

62. Method #1:
DESIGN THEORY
Example:
MENTAL MODELS

63. DESIGN THINKING:
{ Design Principles }
{ Design Theory }
{ Trial & Error }
A
The Problem
B
The Solution

64. Method #2:
DESIGN PRINCIPLES

65. Method #2:
DESIGN PRINCIPLES
Derived from theory, design
principles are fairly actionable
conclusions applied to design.

66. Method #2:
DESIGN PRINCIPLES
Example:
COGNITIVE LOAD

69. Method #2:
DESIGN PRINCIPLES
Example:
LOSS AVERSION

71. DESIGN THINKING:
{ Design Patterns }
{ Design Principles }
{ Design Theory }
{ Trial & Error }
A
The Problem
B
The Solution

72. Method #3:
DESIGN PATTERNS

73. Method #3:
DESIGN PATTERNS
Solutions many others have
had to particular design
problems in the past

76. Method #3:
DESIGN PATTERNS
WARNING: These are solutions
to others’ problems, not
necessarily to your problem.

77. DESIGN THINKING:
{ Design Patterns }
{ Design Principles }
{ Design Theory }
{ Trial & Error }
A
The Problem
B
The Solution

78. Tool #2:
HEURISTICS

79. CONTENT
FINDABILITY
EFFICIENCY
CONSISTENCY
LEARNABILITY
PRESENTATION
MARKETING

80. CONTENT
the site has ample content that is worth being
sought and found by its intended audience
FINDABILITY
EFFICIENCY
CONSISTENCY
LEARNABILITY
PRESENTATION
MARKETING

81. CONTENT
FINDABILITY content is found or discovered easily through
searching, browsing, and or spidering
EFFICIENCY
CONSISTENCY
LEARNABILITY
PRESENTATION
MARKETING

82. CONTENT
FINDABILITY
EFFICIENCY
a user’s time would be well-spent in the effort
to achieve their goals on this site
CONSISTENCY
LEARNABILITY
PRESENTATION
MARKETING

83. CONTENT
FINDABILITY
EFFICIENCY
CONSISTENCY a user would encounter a consistent experience
throughout the site and duration of the visit
LEARNABILITY
PRESENTATION
MARKETING

84. CONTENT
FINDABILITY
EFFICIENCY
CONSISTENCY
LEARNABILITY the site’s interface is easy to use, and any
applicable learning curves are reasonably short
PRESENTATION
MARKETING

85. CONTENT
FINDABILITY
EFFICIENCY
CONSISTENCY
LEARNABILITY
PRESENTATION the site conveys an appealing and appropriate
visual message to further the site’s objectives
MARKETING

86. CONTENT
FINDABILITY
EFFICIENCY
CONSISTENCY
LEARNABILITY
PRESENTATION
MARKETING
the site has effective social, search, & e-mail
hooks to further appropriate goals

87. Tool #3:
FOCUS

89. FIN

90. Get in Touch!
speakerrate.com/whafro
jackson@jounce.net
@whafro