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UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"

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UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"

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UX STRAT USA: Beverly May, "Moving Your Team From Good To Great UX"

  1. 1. MOVING YOUR TEAM FROM GOOD TO GREAT UX
 5 YEARS OF INSIGHTS FROM THE UX AWARDS UXAWARDS.ORG @UXAWARDS BEV MAY, EXECUTIVE DIRECTOR UX STRAT, SEPTEMBER 15, 2016
  2. 2. 2008
  3. 3. 2011
  4. 4. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS NOW
  5. 5. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS WE’RE ALL VANGUARDS OF A MOVEMENT!
 IN FUNCTIONAL DESIGN
  6. 6. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS GO FROM GOOD TO GREAT
  7. 7. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Q&A 5 YEARS OF ANALYSIS & RELEVANCE FOR YOUR TEAMS ABOUT THE UX Awards WINNING EXAMPLES HOW WE EVALUATE GREAT UX NERD ALERT!
  8. 8. UXAWARDS.ORG #UXAwards @UXAwards ©2015 ABOUT THE UX AWARDS
  9. 9. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS THE FIRST AWARDS DEDICATED EXCLUSIVELY TO EXCEPTIONAL UX
  10. 10. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS WE BELIEVE UX DESIGN IS AN ESSENTIAL FORCE FOR POSITIVE CHANGE
  11. 11. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS OUR MISSION
  12. 12. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS HONOR THE BEST
  13. 13. SHOWCASE EXCEPTIONAL WORK, FROM BIG NAMES AND SMALL
  14. 14. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS REFLECT THE COMMUNITY
  15. 15. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS LEAD BY EX AMPLE
  16. 16. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS SHOW IMPACT
  17. 17. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS DEFINE AND EVOLVE THE CRAFT
  18. 18. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS INSPIRE & EVANGELIZE
  19. 19. UXAWARDS.ORG #UXAwards @UXAwards ©2015 NEXT UX AWARDS SUMMER 2017
  20. 20. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 2016-2017 ADVISORY BOARD Todd Lefelt Managing Director UX, 
 Huge LA Scott McDonald Co-Founder & Managing Director, Modus NY Matthew Weber VP UX & Design, 
 Zoomdata; Adjunct, NYU NY Janaki Kumar Vice President, Head of Design and Co- Innovation Center, SAP Labs, Palo Alto Dale Herigstad Advanced Interaction Consultant; Co-Founder, SeeSpace, London UK
  21. 21. UXAwards.org @UXAwards ANYONE, FROM ANYWHERE, CAN SUBMIT
  22. 22. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS UXAWARDS.ORG FORM + CASE STUDY UXAWARDS.ORG @UXAWARDS IN EARLY-MID 2017 FOR 2017 SUBMIT ONLINE! JOIN OUR MAILING LIST OR @UXAWARDS
  23. 23. UXAWARDS.ORG @UXAWARDS
  24. 24. UXAWARDS.ORG #UXAwards @UXAwards ©2015 HOW PROJECTS ARE EVALUATED
  25. 25. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 1 GRAND 3 SILVER 3 BRONZE 1 HIGHEST RATED 3 GOLD 1 STUDENT 1 PEOPLE’S CHOICE 3-5 HONORABLE MENTION 1 MOST POPULAR 20 AWARDS
  26. 26. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS JUDGED BY SENIOR PRACTITIONERS AND THOUGHT LEADERS IRENE AU PARTNER, KHOSLA VENTURES
 JAKE BARTON PRINCIPAL & FOUNDER, LOCAL PROJECTS GILES COLBORNE MD, CX PARTNERS; AUTHOR, SIMPLE & USABLE KATIE DILL HEAD OF EXPERIENCE DESIGN AIRBNB BILL FLORA FOUNDER, TECTONIC; FORMER DESIGN DIRECTOR, MS JENNIFER KILIAN VP DIGITAL, MCKINSEY IAN WORLEY GLOBAL HEAD OF UX & DESIGN, MORGAN STANLEY PETER MERHOLZ EXPERIENCE DESIGN CONSULTANT, FORMER COFOUNDER ADAPTIVE PATH
 JANICE FRASER HEAD OF LUXR AT PIVOTAL LABS MICHAL PASTERNAK FORMER CXO, HUGE GREG PETROFF CHIEF EXPERIENCE OFFICER & GM, GE ALEX WRIGHT HEAD OF USER RESEARCH, ETSY
 CLIFF KUANG SENIOR EDITOR AT WIRED TURI MCKINLEY PARTICIPATORY DESIGN DIRECTOR, FROG MARGARET STEWART DIRECTOR OF PRODUCT DESIGN, FACEBOOK BRIAN KRALYEVICH VP UX, AMAZON ALEX CUTHBERT VP UX, PICSART; FORMER SENIOR PRODUCT DESIGNER, GOOGLE
 TOMER SHARON VP UX, WEWORK; FORMER SR. UX RESEARCHER, GOOGLE
 CHRIS JAFFE VP PRODUCT INNOVATION, NETFLIX
 CINDY JEFFERS CEO, SALON

  27. 27. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 1. USER User & needs clearly identified 2. SOLUTION Product clearly solves user needs 3. USABLE Well-designed, intuitive & usable product 4. PROCESS UX process explained in submission, incorporating best practices 5. RESEARCH User research & testing incorporated 6. STORY Case study has a coherent, compelling narrative
 7. IMPRESSIVE PRODUCT New, complex or advanced technology 8. IMPRESSIVE IMPACT Customer adoption/ user satisfaction/ social value Negatives: product demo only; no mention of ux; no process discussion; 
 submission is incoherent, confusing, sloppy or full of errors INTERNAL VETTING: THE BASELINE OF “GOOD” UX
  28. 28. UXAwards.org @UXAwards 1. VETTING & INTERNAL RANKING FOR “GOOD”
  29. 29. UXAwards.org @UXAwards 2. AVERAGE OF JUDGE’S INDEPENDENT SCORING
  30. 30. UXAwards.org @UXAwards 3. DISCUSSION FOLLOWS
  31. 31. UXAwards.org @UXAwards 4. RE-VOTING + DISCUSSION DECIDES WINNERS
  32. 32. UXAwards.org @UXAwards WINNERS NON-WINNERS JUDGES’ SCORES VS. AVERAGE: GREATNESS IS SUBJECTIVE 2015 SCORES. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
  33. 33. UXAwards.org @UXAwards SOME JUDGES ARE MORE CHARITABLE THAN OTHERS NON-WINNERSWINNERS 2015 SCORES, SMOOTHED. BLACK= AVERAGE, COLORS= INDIVIDUAL JUDGES
  34. 34. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS E V E N R E S P E C T E D, S E N I O R O P I N I O N S D I F F E R W H AT M A K E S S O M E T H I N G G R E AT ? 
 ( W I N N I N G )
  35. 35. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Solves a problem (useful) Understands users' needs Is easy to understand and use (usable) Is appealing and desirable Thinks of UX as a journey Examines edge cases (comprehensive) JUDGE KATIE DILL’S EVALUATION CRITERIA
  36. 36. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Process - did they involve users and really seek to understand their problems? Insight - were there insights derived and put to use in the design? Results - could they show evidence of the positive impact their design had? Execution Quality- Was the design executed with polish and flair? JUDGE GILES COLBORNE’S EVALUATION CRITERIA
  37. 37. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS JUDGE BILL FLORA’S EVALUATION CRITERIA
  38. 38. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS PUBLIC CROWDVOTING
  39. 39. UXAwards.org @UXAwards 2015 AVERAGE SCORES, SMOOTHED. BLACK= CROWDVOTE, COLORS= JUDGES THE PUBLIC & JUDGES GENERALLY AGREE
  40. 40. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS POP QUIZ WHAT STEPS DO WE FOLLOW TO DECIDE ON TOP WORK?
 1. VETTING FOR “GOOD” 2. JUDGES VOTE INDEPENDENTLY 3. GROUP CONSENSUS (& CROWDVOTE GENERALLY MATCHES)
  41. 41. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Greatness is subjective, but there are still commonalities, and surprising consensus
 Greatness in UX requires many baseline “good” factors to be present, plus
 Greatness also demands your projects be exceptional! (up next) 3 TAKEAWAYS FROM OUR PROCESS
  42. 42. UXAWARDS.ORG #UXAwards @UXAwards ©2015 WHAT IT TAKES TO MAKE EXCEPTIONAL UX
  43. 43. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS PREVIEW: THE FIRST UX AWARDS BOOK GOOD TO GREAT UX 
 ANALYSIS OF 5 YEARS OF DATA WHAT IS EXCEPTIONAL UX AND HOW CAN TEAMS ACHIEVE IT?
  44. 44. UXAwards.org @UXAwards RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA BOTH QUANTITATIVE (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS) WINNERS VS. NON-WINNERS, JUDGES’ SCORES, CROWDVOTES, INTERNAL SCORES ANALYSIS RETROSPECTIVE ANALYSIS IN 2016 BASED ON 22 STANDARDIZED FACTORS ANALYZED HUNDREDS OF SUBMISSIONS ACROSS FIVE YEARS OF DATA QUANTITATIVE ANALYSIS (SCORING) & QUALITATIVE ANALYSIS (JUDGES’ COMMENTS) COMPARED WINNERS VS. NON-WINNERS, JUDGES’ & INTERNAL SCORES, CROWDVOTES
  45. 45. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS QUALITATIVE ANALYSIS
 JUDGES’ COMMENTS AS KEYWORDS
  46. 46. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS JUDGING BY MASTER CHEFS
  47. 47. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS
  48. 48. UXAwards.org @UXAwards QUALITATIVE ANALYSIS: KEYWORDS NON-WINNERSWINNERS
  49. 49. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 
 ANALYZED 22 INDEPENDENT FACTORS
 + JUDGE VOTES & CROWDVOTES
  50. 50. UXAwards.org @UXAwards W i n n e r s E n t r a n t s 2 0 1 4 EXPERIENCE REALLY MATTERS! update  so  winners  is  on  bo/om  on   this  OR  winners  on  top  in  2015  so   consistent   AND  change  transi=on  prior  if  keep   both
  51. 51. UXAwards.org @UXAwards EXPERIENCE REALLY MATTERS! W i n n e r s E n t r a n t s 2 0 1 5
  52. 52. UXAwards.org @UXAwards QUALITY IMPROVING EACH YEAR, ACROSS ALL FACTORS WINNERS’ METRICS2011-2015, AVERAGE METRICS
  53. 53. UXAwards.org @UXAwards QUALITY IMPROVING EACH YEAR, ACROSS ALL FACTORS 2011-2015, WINNERS’ METRICS
  54. 54. UXAwards.org @UXAwards NARROWING DIFFERENCES AMONG THE BEST
  55. 55. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 1-9. GETTING TO GOOD
  56. 56. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS “GOOD” IS A SET OF GUIDELINES, LIKE A JULIA CHILD RECIPE
  57. 57. UXAwards.org @UXAwards 9 COMMON FACTORS OF “GOOD” UX 8. FOLLOWS A COHERENT, COMPELLING NARRATIVE THAT'S EASY TO FOLLOW 7. PRODUCT TESTING INCORPORATED IN THE PROCESS 6. USER RESEARCH INCORPORATED IN THE PROCESS 5. UX PROCESS & APPROACH EXPLAINED, INCORPORATING BEST PRACTICES 4. PRODUCT IS WELL-DESIGNED, INTUITIVE & USABLE (FUNCTIONAL) 3. PRODUCT CLEARLY ADDRESSES & SOLVES USER NEEDS 2. USER NEEDS & GOALS ARE WELL DEFINED 1. TARGET USER CLEARLY IDENTIFIED 9. BENEFITS FROM SIGNIFICANT INTERNAL OR CLIENT SUPPORT
  58. 58. UXAwards.org @UXAwards 21. OPAQUE: SOLUTION NOT SHOWN IN SUFFICIENT DEPTH TO EVALUATE 22. NO MENTION OF IMPACT/ UNLAUNCHED PRODUCT (WHEN NOT CONCEPT/ STUDENT WORK) 20. NOT A UX CASE STUDY / NOT DISCUSS OR SHOW UX AT ALL (EX: PRODUCT DEMO) 19. INCOHERENT, CONFUSING OR SLOPPY SUBMISSION (EX: SPELLING ERRORS) 4 COMMON NEGATIVES
  59. 59. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 9 FACTORS TO GO FROM GOOD TO GREAT

 EXCEPTIONAL UX REQUIRES BEING EXCEPTIONAL
  60. 60. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
  61. 61. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS TO CREATE EXCEPTIONAL WORK, YOU NEED TO BE EXCEPTIONAL IN YOUR ACTIONS AND INTENT
  62. 62. UXAwards.org @UXAwards 9 EXCEPTIONAL UX FACTORS: HOW TO BE EXCEPTIONAL 13. ADDRESSES BUSINESS OR TECHNICAL CONCERNS, BEYOND UX 11. POLISHED VISUAL DESIGN AND AESTHETIC 12. NARRATIVE APPEAL VIA MUSIC, PEOPLE, IMAGERY 16. SOCIAL/ ECONOMIC/ CULTURAL IMPACT OR MISSION 18. AIMS TO ADVANCE THE CRAFT OF UX 17. BRINGS UX INTO NEW REALMS (BEYOND SITES & APPS) 15. IMPRESSIVE PRODUCT / NEW / ADVANCED TECHNOLOGY 14. IMPRESSIVE IMPACT / ADOPTION / SATISFACTION AFTER LAUNCH
  63. 63. UXAwards.org @UXAwards CORRELATION ANALYSIS: TOP FACTORS 5-YEAR CORRELATION ANALYSIS OF EACH FACTOR ON WINNING 1. GOOD VISUAL DESIGN 2. IMPRESSIVE PRODUCT 3. SIMPLE 4. INTUITIVE & FUNCTIONAL 5. EXCELLENT CRAFTSMANSHIP 6. BRINGS UX INTO NEW REALMS 7. COMPELLING CASE STUDY 8. SOLVES BUSINESS / TECH PROBLEMS 9. ADDRESSES USER NEEDS 10.IMPACT/ADOPTION
  64. 64. UXAwards.org @UXAwards DIFFERENCES BETWEEN WINNERS, NON-WINNERS WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE
  65. 65. UXAwards.org @UXAwards DIFFERENCES BETWEEN WINNERS, NON-WINNERS WINNERS VS. NON-WINNERS BY FACTOR SCORES, 5-YEAR AVERAGE 1. INTUITIVE & FUNCTIONAL 2. SIMPLE 3. GOOD VISUAL DESIGN 4. IMPRESSIVE PRODUCT 5. IMPRESSIVE IMPACT 6. EXCELLENT CRAFTSMANSHIP 7. INCORPORATES TESTING 8. BRINGS UX INTO NEW REALMS
  66. 66. UXAWARDS.ORG #UXAwards @UXAwards ©2015 KEY TAKEAWAYS FOR YOUR TEAMS
  67. 67. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS MANY INGREDIENTS, WHEN MIXED, CREATE DIFFERENT OUTCOMES
  68. 68. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS THE WINNING RECIPE PRODUCT + PROCESS + SIMPLICITY + CREATIVITY + CRAFTSMANSHIP + STORYTELLING + IMPACT = EXCEPTIONAL UX
  69. 69. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS ESTABLISH THE RIGHT INTERNAL PROCESSES AND GARNER SUFFICIENT SUPPORT FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy - “Case study” aids team with focus on outcomes - Passion for user-centered design - Team creativity and innovation encouraged - Desire to take risks and have an outsize impact - Organizational support: funding, timing, staff, influence and respect ESTABLISH “GOOD UX” TEAM PROCESSES
  70. 70. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK - Impact on business and technology through UX - Superb narrative and storytelling - Design craftsmanship, simplicity, elegance AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT - Advancing the craft of UX - Social/ economic/ cultural - UX in new technical/ interaction realms THEN, HAVE YOUR TEAM ASPIRE TO GREATNESS! - Deep user empathy, understanding - Model of UX process
  71. 71. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 5 KEYWORDS FOR TEAM #GREATNESS INTUITIVE SIMPLE QUALITY IMPACT IMPRESSIVE
  72. 72. UXAWARDS.ORG #UXAwards @UXAwards ©2015 WINNING EXAMPLES
  73. 73. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS UX PROCESS, SOCIETAL IMPACT SIMPLICITY, STORYTELLING BUSINESS IMPACT, CRAFTSMANSHIP, UX PROCESS INNOVATION, SOCIETAL IMPACT, STORYTELLING MOVING THROUGH GLASS BILT NAILSNAPS HACKABALL MOVING FROM GOOD TO GREAT Examples:
  74. 74. UXAWARDS.ORG #UXAwards @UXAwards ©2015 MOVING THROUGH GLASS MARK MORRIS DANCE GROUP H O N O R A B L E M E N T I O N EXCEPTIONAL UX PROCESS & S OCI A L IMPA CT
  75. 75. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards H O N O R A B L E M E N T I O N
  76. 76. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards H O N O R A B L E M E N T I O N
  77. 77. UXAWARDS.ORG #UXAwards @UXAwards ©2015 MOVING THROUGH GLASS MARK MORRIS DANCE GROUP H O N O R A B L E M E N T I O N EXCEPTIONAL UX PROCESS & S OCI A L IMPA CT
  78. 78. UXAWARDS.ORG #UXAwards @UXAwards ©2015 BILT: ASSEMBLY MADE EASY PRODUCT SIMPLICITY & SUPE R I OR S TOR Y TE LLING GOLD: BEST UX FOR INTEGRATED PHY S I CA L-D I G I TA L S OLUTI ONS
  79. 79. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards GOLD: BEST UX FOR INTEGRATED PHY S I CA L-D I G I TA L S OLUTI ONS
  80. 80. UXAWARDS.ORG #UXAwards @UXAwards ©2015 BILT: ASSEMBLY MADE EASY GOLD: BEST UX FOR INTEGRATED PHY S I CA L-D I G I TA L S OLUTI ONS PRODUCT SIMPLICITY & SUP E R I OR S TOR Y TE LLING
  81. 81. UXAWARDS.ORG #UXAwards @UXAwards ©2015 TURN PHOTOS INTO CUSTOM NAIL ART SILVER: MOST FUN AND CREAT I V E UX-D R I V E N PROD UCT STRONG BUSINESS IMPACT, CRAFTSMANSHIP & UX PROCESS
  82. 82. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards SILVER: MOST FUN AND CREAT I V E UX-D R I V E N PROD UCT
  83. 83. UXAWARDS.ORG #UXAwards @UXAwards ©2015 TURN PHOTOS INTO CUSTOM NAIL ART SILVER: MOST FUN AND CREAT I V E UX-D R I V E N PROD UCT STRONG BUSINESS IMPACT, CRAFTSMANSHIP & UX PROCESS
  84. 84. UXAWARDS.ORG #UXAwards @UXAwards ©2015 HACKABALL POWERFUL INNOVATION, SOCIA L IMPA CT & NA R R ATI V E GOLD: MOST ENGAGING UX FOR D I G I TA L E D UCATI ON
  85. 85. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards GOLD: MOST ENGAGING UX FOR D I G I TA L E D UCATI ON
  86. 86. UXAWARDS.ORG #UXAwards © 2011-2016 User Experience Awards GOLD: MOST ENGAGING UX FOR D I G I TA L E D UCATI ON
  87. 87. UXAWARDS.ORG #UXAwards @UXAwards ©2015 HACKABALL GOLD: MOST ENGAGING UX FOR D I G I TA L E D UCATI ON POWERFUL INNOVATION, SOCIA L IMPA CT & NA R R ATI V E
  88. 88. UXAWARDS.ORG #UXAwards @UXAwards ©2015 RECAP: KEY TAKEAWAYS FOR YOUR TEAMS
  89. 89. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS TEAM TAKEAWAYS FROM OUR ANALYSIS GREATNESS IS SUBJECTIVE, BUT THERE ARE STILL COMMONALITIES, AND SURPRISING CONSENSUS
 GREATNESS IN UX REQUIRES MANY BASELINE “GOOD” FACTORS TO BE PRESENT, PLUS
 GREATNESS ALSO REQUIRES YOUR TEAM TO BE EXCEPTIONALL!
  90. 90. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS ESTABLISH THE RIGHT PROCESSES AND GARNER SUPPORT FOLLOW GOOD UX BASICS: Clear user definition based on research; well-defined solution solves explicit user problem; incorporates user testing; focuses on usability & efficacy - “Case study” aids team with focus on outcomes - Passion for user-centered design - Team creativity and innovation encouraged - Desire to take risks and have an outsize impact - Organizational support: funding, timing, staff, influence and respect ESTABLISH “GOOD UX” TEAM PROCESSES
  91. 91. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS AIM TO CREATE EXCEPTIONALLY HIGH-QUALITY WORK - Impact on business and technology through UX - Superb narrative and storytelling - Design craftsmanship, simplicity, elegance AIM TO HAVE AN IMPACT THAT REACHES FAR BEYOND THE PROJECT - Advancing the craft of UX - Social/ economic/ cultural - UX in new technical/ interaction realms HAVE YOUR TEAM ASPIRE TO GREATNESS! - Deep user empathy, understanding - Model of UX process
  92. 92. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS 5 KEYWORDS FOR TEAM #GREATNESS INTUITIVE SIMPLE QUALITY IMPACT IMPRESSIVE
  93. 93. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS TO CREATE EXCEPTIONAL WORK, BE EXCEPTIONAL IN YOUR TEAM’S ACTIONS AND INTENT
  94. 94. UXAWARDS.ORG #UXAwards @UXAwards ©2015 THANKS! AND NOW… QA
  95. 95. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS THANKS TO THE VOLUNTEERS
 WHO HELPED WITH THIS ANALYSIS! SPECIAL ADVISOR Brittany Kaufman, Kevon Lovelace, Conner Hunihan, Hannelore Geeraerts Giles Colborne
  96. 96. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Q&A: BEVERLY MAY FOUNDER & EXECUTIVE DIRECTOR, UX AWARDS
 UX Instructor, General Assembly; UX & Product Lead
  97. 97. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Q&A GUEST: JANAKI KUMAR VP, HEAD OF DESIGN & CO-INNOVATION CENTER,
 SAP LABS PALO ALTO UX Awards Advisory Board & Multi-Time UX Awards Winner
  98. 98. UXAWARDS.ORG @UXAWARDSUXAWARDS.ORG @UXAWARDS Q&A GUEST: RONNIE BATTISTA XD PRACTICE LEAD, SLALOM; PROGRAM DIRECTOR, RUTGERS UNIVERSITY UXD MINI-MS 2012 UX Awards Judge
  99. 99. MOVING YOUR TEAM FROM GOOD TO GREAT UX
 5 YEARS OF INSIGHTS FROM THE UX AWARDS UXAWARDS.ORG @UXAWARDS BEV MAY, EXECUTIVE DIRECTOR UX STRAT, SEPTEMBER 15, 2016

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