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Product Design - Rui Barroca

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Product Design - Rui Barroca

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Product Design - Rui Barroca

  1. 1. PRODUCT DESIGN #3 ACCELERATION PROGRAM
  2. 2. HELLO, MY NAME IS RUI BARROCA
  3. 3. Clients List of clients I worked with
  4. 4. WHAT IS PRODUCT DESIGN?
  5. 5. Product Design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. ‘‘ ’’
  6. 6. Product Design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. ‘‘ ’’
  7. 7. LIFE’s TOO SHORT TO BUILD PRODUCTS NO ONE WANTS.
  8. 8. GET TO KNOW YOUR USERS ? ??
  9. 9. YOU ARE NOT YOUR USER
  10. 10. YOU ARE ONE TYPE OF USER
  11. 11. FROM IDEA TO PRODUCT
  12. 12. PRODUCT DESIGN
  13. 13. PRODUCT DESIGN ASSESSING THE PROBLEM
  14. 14. PRODUCT DESIGN RESEARCH ASSESSING THE PROBLEM
  15. 15. PRODUCT DESIGN RESEARCH BRAINSTORM IDEAS ASSESSING THE PROBLEM
  16. 16. PRODUCT DESIGN RESEARCH BRAINSTORM IDEAS ASSESSING THE PROBLEM PROTOTYPES
  17. 17. PRODUCT DESIGN RESEARCH BRAINSTORM IDEAS ASSESSING THE PROBLEM PROTOTYPES TESTING
  18. 18. RESEARCH BRAINSTORM IDEAS ASSESSING THE PROBLEM PROTOTYPES TESTING VALIDATE PRODUCT DESIGN
  19. 19. THE DESIGN SPRINTGoogle Ventures Design Team
  20. 20. 5 DAY process for answering critical business questions through design, prototyping, and testing ideas with customers.
  21. 21. MONDAY: UNPACKOn the first day of the sprint, your team will “unpack” everything they know. Expertise and knowledge on most teams is asymmetrical: Sales knows things engineering doesn’t, customer support knows things design doesn’t, and so on.
  22. 22. TUESDAY: SKETCHDuring Sketch day, your team will work individually to draw detailed solutions on paper. As you sketch, everyone works separately to ensure maximum detail and depth with minimum groupthink.
  23. 23. WEDNESDAY: DECIDENow you’ll have over a dozen solutions to choose from. That’s great, but it’s also a problem, because you can’t prototype and test a dozen solutions. You’ll have to narrow down and make tough decisions.
  24. 24. THURSDAY: PROTOTYPEYou’ll spend Thursday in the flow, being ridiculously productive, building an entire realistic-looking prototype in just eight hours.
  25. 25. FRIDAY: TEST On Friday, you’ll show your prototype to real customers in 1-on-1 interviews. By the end of the day, your ideas have all been exposed to oxygen — some will be smash hits, while others will meet an early end.
  26. 26. TOOLS & TIPS
  27. 27. PEN & PAPERPost it notes and Moleskin are your best friends
  28. 28. WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo
  29. 29. USER TESTINGInVison, Marvel etc…..
  30. 30. Stop CodingTest first TIP 01
  31. 31. The Lean Startup by Eric Ries TIP 02 BUILD • MEASURE • LEARN
  32. 32. ITERATE, ITERATE, ITERATEWe live in dynamic times TIP 03
  33. 33. Release early, Release oftenUpdate cycles, fresh product TIP 04
  34. 34. VISIBILTY = DISCOVERSocial Media, Angel List, Product Hunt, StartUp List TIP 05
  35. 35. FOCUS FOCUS FOCUSIgnore the noise, believe in yourself TIP 06
  36. 36. One more thing…
  37. 37. It's all about people
  38. 38. https://soundcloud.com/podcast-capituloPodCast
  39. 39. THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA

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