Our media product challenges other real media products by using realistic production techniques like ordinary actors and familiar locations. It represents teenagers as lively and middle-aged people as settling into business roles. The product would be well-suited for distribution by Nowhere Fast Production, known for low-budget British films with innovative stories. While aimed mainly at comic book-loving teen males and females, the realistic setting helps all audiences engage with everyday scenes. Through constructing this product, the author learned skills like using iMovie to edit audio and share videos online. More preparation and an initial strategy could have improved the effectiveness and quality of the product.

1. Evaluation
By Nadine Mapunzamoyo

3. 1.
• Our media product Our media product challenges
forms of other real media products because it is
produced in a more realistic way, old style editing has
been used, familiar locations have been used and
ordinary people have acted/participated in this product
therefore it has heart and it relates to the audience
unlike real media products which have to use famous
stars and surprisingly there is no feeling or heart or
emotion in their products and normal people find it to
relate to their product.

4. 2.
• In our media product middle aged social group have been
represented as storeowners/business people because it is
stereotyped that when people get a little older they seem
to loose interest in long manual handling jobs therefore
they settle down in small businesses like having corner
stores in order to keep the money coming to support their
families and to be responsible. However teenagers have
been represented in a quite opposite way to the middle
aged social class. They have been stereotyped as being the
‘lively ones’ who seem to be up for everything and
therefore they are seen walking and a lot and very lively.

5. 3.
• A independent institution like Nowhere
Fast Production might distribute our
product because it is famous for low
budget productions which is exactly what
our product is and it accepts small films
which allows anyone to make their own
films, it also appears to the British
audience and it has an innovating
storyline.

6. 4.
• Our media product is mainly aimed at teenagers both
male and female however this product might not
attract all teens as it is different in its own way.it is a
very unique product which is likely to attract teen
comic book lovers. The audience feedback I did also
suggests also that our media product would appear
more to teens who have taste mostly in superhero
films.

7. 5.
• When attracting/addresing the audience we decided to
basically consider what the audience itself prefers and
what maybe something they would relate to therefore
we decided to film the product in a very common area
which gives a very realistic approach to normal every
day life therefore this then helped the audience to
engage as we wanted.

8. 6.
• From the process of constructing the product I have learnt how to
use modern technology e.g. using the camera and the mas and
iMovie. From iMovie I learnt how to make movie trailers, easily
edit audio, add effects, and share my media product on Facebook,
YouTube, and more. Since the start of the course in September
2011 I had no idea on how to use a iMac but now I am very
confident in using once because my it skills have improved a lot
and I now know how to improve and edit videos to look better.

9. 7.
• When the media product was being planned we could
have prepared for it a bit more in order to shoot a more
effective product. We should have considered a strategy
first on what to do, where to do and how to save time as
well as producing a quality product. However quality
footage has been improved by involving more people and
doing an audience research based on what the actual
audience like. Different angles of filming have also been
taken from different positions and more editing has been
done.