This document discusses characteristics of postmodern media through various examples. It examines how titles and genres can disguise deeper ideas, as seen in the TV shows The Walking Dead and Life on Mars which blend genres to explore concepts beyond a single classification. Postmodern media is also described as using popular genres as vehicles to covertly convey broader themes, as illustrated by films directed by Martin Scorsese that take this approach.

1. POSTMODERN MEDIA
Applying theory to text

2. What makes a text a postmodern
text?
 Moneysupermarket.com advert – How / why
is this an example of postmodern media

3. What makes a text a postmodern
text?
 Life on Mars
 Ashes to Ashes
 Shrek Forever After
 Once Upon A Time
 Start with titles and work from there

4. The Walking Dead
 Horror drama or western drama?
 Arguably – an update / revision of western
mythology – spreading European style
civilisation across this ‘new world’

5. Generic disguise
 Genre as vehicle for ‘smuggling’ ideas –
Martin Scorsese
 In what ways are Shane and Die Hard similar?

6. Shane

7. Die Hard