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What’s the brand? A B C D E F
What’s the brand? A B C D E F Adidas Honda Nike Shell Playstation Apple
Need to know? ,[object Object],[object Object]
Did your answers include….. colour   quality   boys or girls? brand   where it’s made?   is it new?   size   type of top? make  postage costs how long before I get it? You probably came up with even better ones!
What do these brands all have in common?
Answer They are all owned by the same company: Phillips-Van Heusen Corporation Ever heard of it??? Many of the top brands, that we think are competing against each other, are often owned by the same companies.  Sometimes these companies also make non-branded goods from the same materials as their branded ranges.
91p 61p 46p 46p It is rumoured that McVitie’s also makes biscuits for the major supermarkets. Assume you buy 2 packs a week for a year.  How much do you save if you buy Tesco own brand?

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Branding secrets

  • 1. What’s the brand? A B C D E F
  • 2. What’s the brand? A B C D E F Adidas Honda Nike Shell Playstation Apple
  • 3.
  • 4. Did your answers include….. colour quality boys or girls? brand where it’s made? is it new? size type of top? make postage costs how long before I get it? You probably came up with even better ones!
  • 5. What do these brands all have in common?
  • 6. Answer They are all owned by the same company: Phillips-Van Heusen Corporation Ever heard of it??? Many of the top brands, that we think are competing against each other, are often owned by the same companies. Sometimes these companies also make non-branded goods from the same materials as their branded ranges.
  • 7. 91p 61p 46p 46p It is rumoured that McVitie’s also makes biscuits for the major supermarkets. Assume you buy 2 packs a week for a year. How much do you save if you buy Tesco own brand?