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ASD Gift + Novelties Product Guide

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ASD Gift + Novelties Product Guide

  1. 1. COVER. FPO gift + novelties BUYER’S GUIDE 2016 ASDMARKETWEEK
  2. 2. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 2 Gift + Novelties: A $19 Billion Industry in 2016 The U.S. gift, novelty, and souvenir store industry includes about 30,000 stores with combined projected annual revenue of about $19 billion in 2016 - with no signs of slowing.* This is the ideal category of product for every shop to carry. Today, consumers are looking for products (and shops) that are interesting, unique, and allow for an expression of personality to stand out from the crowd. In other words, that impulse buy! It’s also about bringing a sense of humor and convenience to your buying decisions (i.e. those ugly holiday sweaters are here to stay). Let’s get started! In this report you’ll find: 6 3 5 1 Key gift & novelties trends that will drive sales now Retail tips that will supercharge your sales Staples: Gift + Novelties you should always carry Curated directory of vendors to contact and visit at Gift + Novelties at ASD in 2016 (source* First Research and Statista)
  3. 3. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 3 The Key to Gift and Novelties Retail Success effective product selection, on-trend, high-margin the ability to generate store traffic offline and online in-store events and seasonal promotions social media presence (Facebook, Instagram, Pinterest, etc.) providing a unique customer experience expert merchandising
  4. 4. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 4 The Handmade Revolution: Kitsch-Meets-Do-It-Yourself #1 These are exciting times. Anyone with a good idea and a well-honed craft can sell handmade goods and make money doing it. One thing’s for sure: Etsy helped turn “handmade” into a must-have retail category - which is great for your business (and a welcome break for the tech-obsessed)! SHOP THE TREND W&P Design Bootleg Botanicals UPixel USA Makers Kit K&K Tabletops See it on Social: Your Must-Know Hashtags and Keywords #handmade #stationery #giftstore #mug and #mugs #etsygifts #diygifts Product to stock Dream Catchers | Terrariums | Etsy-Inspired Craft and Hobby | DIY Craft Project Kits: Crocheting, Cocktail Kits, Knitting Patterns / Tutorials | Hanging Earth Planters | “Make Your Own” Jewelry and Bead Sets | Macrame Anything
  5. 5. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 5 #2 Emoji Marketing Fact Studies show that if you include an emoji in your email newsletter subject lines your open rate spikes! SHOP THE TREND Rhode Island Novelty Smiley World Bigmouth Inc. Nila Anthony Get on Fleek Step Up Your Emoji Game With the Latest Batch Did you know there are hundreds of new emojis? Stay ahead of the curve and make sure to include these as part of your offerings In an era when the Oxford Dictionary crowned the “tears of joy” emoji “2015’s Word of the Year” (as the visual incarnation of LOL), it’s no surprise that emojis have a huge influence on product trends. Emojis, better known as those small, cute digital icons everyone uses in electronic communications (texts, emails, etc.), will continue to be everywhere in 2016. Go beyond just smiley-face emojis and your store (or site) will be set. Emojis Forever, LOL: This Trend is Here to Stay Product to stock Pillows | Stickers | Placemats | Mugs | Totes | Wallets | Small Purses
  6. 6. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 6 Which came first? Humor or the booze? This intoxicating accessories product trend opens your shop and e-commerce site to customers from almost every demographic, from collegiate to boomers. Who couldn’t use a wine goblet the size of a small child? I’ll Drink to That! Wine + Booze-Related Gifts/Accessories #3 SHOP THE TREND EZ-Jello Shot Company W&P design Smuggle Your Booze Earthly Body Sign of the time R Expo (USA) Inc. Song of India Baxbo / Flask Tie / Flask Scarf Mostly Signs Funqigifts Hanna’s Handiworks Bigmouth Inc Makers Kit Products to stock Necklaces | Vintage + Irreverent Signs | Wine Shower/Bath Holder | Kitsch Openers | Funny T-Shirts | Curiously-Shaped Wine Glasses | Watch Wine Openers | Cocktail Kits, Brew-Your Own | Beer Pong Stuff | Wine-Scented Candles | Red Solo Cup Kitsch | Shot Glasses
  7. 7. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 7 #4 Sox Sells Are those argyles you’re wearing or are you just happy to see me? Socks are the high-margin canvas where almost anything goes. The more irreverent, quirky, and even sexy, the better. Get your own sock section started at your shop. Bundle Alert Selling footwear? Socks are an easy, revenue-exploding add-on! SHOP THE TREND Unemployed Philosophers Guild Uni Hosiery Socksmith Sox World Inc Everbright Inc. Prints to stock Cats | Nautical | Animals | Unicorns | Hearts | Sugar Skills | Food | Vintage Pin-Ups | Funky Patterns | Emojis (of course)
  8. 8. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 8 Coordinate your inventory with the best movies’ iconic characters and your sell-through will thank you even well after the movie comes out. Want to see what’s in the pipeline? Movies to watch Star Wars Minions Marvel Superheros X-Men Avengers SHOP THE TREND Icup Inc Costume Agent Pyramid America The Pirate Pipeline Spoontiques #5 May the (Blockbuster Movie) Force and Sales Be With You: Licensed to Make Bank Check out Rotten Tomatoes for an overview of the merchandise blockbusters coming to a theater (or Netflix) near you. Products to stock Superhero Aprons | Batman Ice Cube Trays | Storm Trooper Salt And Pepper-Shakers | Minion Plush Toys | Lego Anything
  9. 9. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 9 SHOP THE TREND Big Mouth Inc Chef Craft Novelty Gift Co Siu Sons Trading Streamline Gifts XO Mints Primary Colors Hot sauce, candy, donuts, fruit, vegetables, lollipops - anything that looks edible, but isn’t, is going to be a big seller this year. #6 Hot Sauce = Hot Trends: Embrace These Food-Inspired Money Makers Product to stock Inflatables In Candy Themes | Plush Hot Sauce And Condiment Toys | Funny Napkins | Candy Cannisters And Paint Pails | Rock Candy | Giant Fillable Easter Eggs| Lollipop Pen And Eraser Kits | Donuts
  10. 10. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 10 ASD’s Top 3 Retail Tips: Putting it all Together Tip #1: Merchandising + Selling Trend: It’s Called “Bundling!” Definition: the art of bundling is finding interesting, creative connections between products - and pairing those customized product selections for your customers to purchase. Get Started: Curate 3 or more products according to a theme and sell those as a unit in your shop, site, or online marketplace. Bundling Benefits: Higher margins: Customers see the well-curated “bundle” as more valuable than the sum of its individual components. If you bundle well, consumers will pay a premium for your taste and choices. Customer convenience: Take pressure out of pairing products for your customers with a customized all-in-one selection of trending items - this convenience drives value. Establishes loyalty: Bundles create a hook, convey your unique brand personality, and provide a competitive advantage. Customers see the well-curated bundle as more valuable than the sum of its individual components, and they’re willing to pay accordingly, which is great news for retailers. - Katharyne Shelton, bundling + online selling expert
  11. 11. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 11 ASD’s Top 3 Retail Tips: Putting it all Together Tip #2 Crossover Buying = Transform Your Gift Shop Revenue Adding high margin fashion + accessories items to your gift/novelties mix can significantly increase your revenue and vice versa. We’ve also embraced the trend in fashion accessories and clothing, especially one-size- fits-all, ready-to-wear pieces. That’s turned our business around. - Lee Patterson, St. Vincent’s Hospital Gift Shops, Birmingham, Alabama We sell a lot of gifts and a lot of fashion, with fashion having the largest growth in the last 10 years. We’ve gone from about 10 percent of what would have been termed ‘fashion,’ to almost 50 percent today. - Bruce Leahy, Founder Quips N’ Quotes “Boho” has been a huge trend and continues to be a big trend with tassels on necklaces and earrings with organic stones. - Monica Czerniak, Head National Buyer, Suzy Shier Crossover items to keep an eye on in 2016: Jewelry Leggings Scarves Tunic Tops Shawls Scarves Ponchos Leggings Hats Insider Tip Find these items at ASD Market Week too!
  12. 12. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 12 ASD’s Top 3 Retail Tips: Putting it all Together Tip #3 Did You Know? Travel and Tourism Drives Gift Shop Sales Travel and tourism is one of the biggest industries in the U.S. In 2014 direct travel spending in the United States totaled $927 billion - by domestic and international travelers - and is expected to grow at least 4% annually. Consumer spending, special occasions, and travel help drive product demand. Souvenir-savvy gifts and novelties like: Stock your shop accordingly! Learn More About Bundling: Head over to the ASD Insider Blog and search “bundling” for a quick tutorial » Postcards Maps Caps Mugs Cell Phone Cases Pens Pendants Cookbooks Historical Books Alma Mater Memorabilia Fashion Jewelry Destination Apparel **U.S. Travel Association, SBDCNet, Statista
  13. 13. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 13 Mugs Mason Jars This is a great way to show some personality with funny, irreverent mugs (and even pitchers too). These will make your customers smile and deliver huge returns. Vendors: Unemployed Philosophers Guild, Big Mouth Inc., Culturenik/Classico, Just Funky Tech, Mobile Phone, and Electronics Accessories Perfect for Point of Sale (POS)! Stock colorful and functional flash drives, mobile phone cases, chargers, keyboard accessories, headphones and basically anything for the iPhone. Customers will pay a premium for convenience! Vendors: Cajole, Geek Tech Mobile Accessories, iDecoz, Scosche Industries Office Supplies/Office-related Kitsch From traditional to trendy, office supplies and accessories are always in-season whether it’s time for “back to school” or securing that summer internship! Vendors: Allary Corporation, Aeropen, EasyPag, Honey Can Do Intl Journals/Scrapbooks Every customer will appreciate seeing your store stocked with staples like stationery, journals and scrapbooks. A personal touch never goes out of style. Vendors: Gallant Greetings, Gator Greetings, Hartley Marks/Paperblank, Papaya! Dorm Décor / Dorm Room “Chic” College-bound customers (and alumni) are craving collectible, homey items with a bit more style that easily transition from func- tional to fashionable. Take product cues from Pottery Barn Teen (PB Teen), Urban Outfit- ters, and Bed Bath Beyond and put your own unique spin on dorm room accents. Vendors: Boelter Brands, Hanna's Handiworks, Lucky Horse, Surya Staples: Timeless, High-Margin Treasures That are Always in Style Bundle Alert! Combine multiple dorm-related products into a high-margin set.
  14. 14. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 14 The Experts Weigh In on Gift + Novelties Product Trends The next iteration of gift shop trends will cater more to the millennial generation, who prefers electronics and handcrafted jewelry to cookie jars and angel ornaments. - Lee Patterson, St. Vincent’s Hospital Gift Shops These days the traditional notion of the Gift Store is evolving in amazing ways. I'm seeing convenience stores and even car washes taking a more gift-y approach with their merchandise. Add-ons like postcards, collectibles, and kitschy memorabilia are incredible margin-makers. -Holly Harris, Show Director, ASD Gift+Home Decorative nail files, novelty keychains, trendy earrings, hand sanitizer, fun coasters and stylish mittens are all great examples of what you can add to your assortment of check out area items. This is prime space to gain more attention and more dollars from your customers. - Nicole Leinbach Reyhle, Founder/Publisher of Retail Minded, The Independent Retailer Conference, and Forbes columnist
  15. 15. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 15 About Gift + Novelties at ASD ASDMARKETWEEK Already registered? Research specific products and make appointments at ASD with the vendors above using our show planner. FREE BONUS Buyer Registration Get your free ticket to Gift + Novelties at ASD here - and you’ll be entered for a chance to win a Store Makeover! February 28-March 2, 2016 Las Vegas Convention Center 600+ vendors and 1,000s of new products 90+ free retail education sessions Gift + Novelties at ASD is the largest wholesale gift, novelties, toy, and decorative accessories trade show in the U.S., connecting retailers with trending products at the highest margins anywhere. Your ticket also gets you into Fashion + Accessories at ASD! Follow ASD Market Week on Instagram for the latest product trends and up-to-the-minute event info! #ASDShow The ASD Insider Blog Head over to the ASD Insider blog for year-round retail advice, free trend reports, and how-tos!
  16. 16. ASDMARKETWEEK / Gift + Novelties Buying Guide 2016 / asdonline.com 16 Vendor Directory - Shop The Trends #1 The Handmade Revolution WP Design http://wandpdesign.com/ Bootleg Botanicals http://www.bootlegbotanicals.com/ UPixel USA http://www.upixelusa.com/ Makers Kit* http://makerskit.com/ KK Tabletops* http://www.kandktabletops.com/ #2 Emojis Forever, LOL Rhode Island Novelty* http://www.rinovelty.com/ Smiley World* http://luminousartconcepts.com/ Bigmouth Inc* http://www.bigmouthinc.com/ Nila Anthony* http://www.nila-anthony.com/ Get On Fleek http://www.getonfleek.com/ #3 I'll Drink to That! EZ-Jello Shot Company* http://www.ez-squeeze.com/ WP Design http://wandpdesign.com/ Smuggle Your Booze* http://www.smuggleyourbooze.com/ Earthly Body* http://earthlybody.com/ Sign of the Time* http://www.sottproducts.com R Expo (USA) Inc. Song of India* http://www.songofindia.com Baxbo / Flask Tie / Flask Scarf* http://www.flasktie.com Funqigifts http://www.fun qigifts.com/ Hanna’s Handiworks* http://www.hannashandiworks.com/ Bigmouth Inc* http://www.bigmouthinc.com/ Makers Kit* http://makerskit.com/ #4 Sox Sells Unemployed Philosophers Guild* http://www.philosophersguild.com/ Uni Hosiery* http://unihosiery.com/ SockSmith http://www.socksmith.com/ Sox World Inc* http://www.soxworldinc.com Sunshine Import* http://www.5866sunshine.com Everbright Inc.* http://www.everbrightinc.com #5 Licensed to Make Bank Icup Inc* http://www.icupinc.com/ Costume Agent* http://costumeagent.com/ Pyramid America* www.pyramidamerica.com The Pirate Pipeline* www.piratepipeline.com Spoontiques* http://www.spoontiques.com Hot Properties! Merchandising Inc.* http://hotmerch.com/ #6 Food Inspired Money Makers Big Mouth Inc* http://www.bigmouthinc.com/ Chef Craft* http://www.chefcraft.com/ Novelty Gift Co* http://www.noveltytoys.com Siu Sons Trading* http://www.siunsons.com Streamline Inc. http://www.streamlinenyc.com XO Mints* http://www.xomints.com/ Primary Colors* http://primarycolorscorp.com/ The Staples Gallant Greetings* http://www.gallantgreetings.com Gator Greetings* http://www.gatorgreetings.com/ Hartley Marks/Paperblank* http://www.hartleyandmarksgroup.com/ Papaya* http://papayaart.com/ Unemployed Philosophers Guild* http://www.philosophersguild.com/ Big Mouth Inc.* http://www.bigmouthinc.com/ Culturenik/Classico* http://www.culturenik.com Just Funky* http://www.justfunky.com/ Cajole* http://www.cajoleonline.com Geek Tech Mobile Accessories* http://www.geekaccs.com iDecoz* http://www.idecoz.com/ Scosche Industries* http://www.scosche.com/ Allary Corporation* http://www.allarycorp.com/ Aeropen* http://www.aeropen.com/ EasyPag http://ieasypag.com/ Honey Can Do Intl* http://www.honeycando.com/ Boelter Brands* http://www.boelterbrands.com/ Hanna's Handiworks* http://www.hannashandiworks.com/ Lucky Horse* http://www.the-lucky-horse.com/ Surya* http://www.surya.com/ *vendors you’ll find at Gift + Novelties at ASD

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