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Levis final
Levi Strauss arrived in San Francisco in 1853 and opened a wholesale dry goods business. In 1873, Levi Strauss & Jacob Davis were granted a patent for riveting pants. Today, Levi's sells denim pants, non-denim pants, shirts, jackets and other apparel worldwide under brands like Levi's, Dockers, Denizen. The company focuses on quality, fit, fabric, features and targets various market segments with different product lines and pricing. Levi's uses advertising, promotions, and brand ambassadors like Bollywood stars to promote their jeans and apparel.
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Levis final
- 2. History 1829 : LeviStrauss is born in Buttenheim, Germany. 1853 : Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets, handkerchiefs, etc. to small general stores throughout the American West. 1873 : Levi Strauss & Jacob Davis are granted a patent on the process of riveting pants on May20 1873.
- 3. Product Portfolio Denim Pants Non-Denim Shirts Jackets Others(Foot Pant Wear,Eye Gears,Caps,Belts, Leather Wallets, ,Sweaters) Brand Portfolio Levi’s Dockers Dockers Denizen Levi’s 501 Levi’s Levi’s Strauss Strauss Signature Signature Levi’s Engineered Jeans
- 4. Quality Package PRODUCT Variety Design
- 5. 5’ vers ofLevi’s. Button Fly Arcuate
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- 8. 4 F’s ofa denim. FINISH FIT FABRIC FEAUTRES
- 9. Market locations Shelf Retail location PLACE Locations In store location
- 10. Market /Retail locations Levisfocus on these points. Size of the trade area. Occupancy cost of the location. Pedestrian and vehicle customer traffic location. Convenience of location for customers.
- 11. Retail Locations Levis opened around 500 outlets at prime locations in India.
- 13. Red loop Upper ? class 501 Denizen Middle Lower class class Red Tab
- 14. Retail Credit terms PRICE Discounts Offers
- 15. PRICING STRATEGY As Levi’shas different Products ranges for different segments the pricing strategy of LEVI’S can be Called as both penetrative as well as market growth pricing. Red tab lower middle class. Red loop Upper Class.
- 16. PRICING STRATEGY Product’s priceis influenced by the following factors:- Cost of the product. Affordable for the target market. Demand of the product. Uniqueness and innovative features of the products.
- 17. Pricing Strategy Cont….. In order to maintain revenues, the company releases the Levi’s Signature Jeans. To differentiate Levi’s Strauss Signature ,the company developed new labeling and styles.
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- 19. Advertise ments. Sponsors Personal Promotion hips. Sellings. Sales Promotion.
- 20. PROMOTION The advertisementis given by the LEVIS Strauss on the demand of the product and enhancement of its features. Levi’s uses institutional advertising to promote company’s image by saying Many Copy the Red Tab No One can copy the Original.
- 21. PROMOTION cont… Televisionadvertisements are more innovative and target younger crowds. Levi's launched "Friend's Store", using a new Facebook tool. 17,140,703 fans on Facebook in India alone.
- 22. BRAND AMBASDORS Levishas signed big stars like sushmita sen, kangana ranaut, pryinka chopra, and recently akshay kumar for there 501 promotion.
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- 28. Levi’s® Waste<Less™ B e e Food Tray r b o tt Soda bottle le
- 29. Our Suggestion’s Customized jeans Tie up with apple Targeting rural areas through Brand ‘Denizen’
- 30. Sources Google.com Levi’s.com Levis executive
- 31. Special thanks:- Sanjay Malji ( ASM) Manish Gangar (ASE) Dipesh Solanki (Regional mktg head)