HOW TO NAME YOUR SMALL BUSINESS, PRODUCT OR SERVICEWITH A BIG IDEA <br />Contact: namingmachines.com, twitter.com/namingma...
Hello, We’re the Naming Machines<br />www.NamingMachines.com<br />2<br />
We name things for companies & entrepreneurs like…<br />Alex M., SkateboardingApparel Name<br />Michael K., iPad App Name<...
Are brand names important?<br />Brand names are important. They are the first public act of branding. They are at the core...
Yes, names matter<br />Marketing Professionals (139 respondents)<br />Brand Name<br />Brand Slogan<br />Package Design<br ...
Today you’ll learn… <br />No-nonsense, practical approach to naming your small business, product or service with a big ide...
You will need…<br />$ ¥£€<br />$ ¥£€<br />+<br />7<br />
First, “time”<br />8<br />
Tip 1. Get Strategic<br />9<br />
Tip 1. Get Strategic<br />Ask yourself…<br />What are my competitors’ names?<br />Be Different<br />What do my customers r...
Tip 2. Get Thinking<br />11<br />
Tip 2. Get Thinking<br />Ask yourself…<br />Develop Creative Themes<br />(Like “Intelligent & Fresh”)<br />What’s the esse...
Tip 3. Get Creative<br />13<br />
Set Aside Time,Sit Down,And ActuallyCreate Names…<br />Tip 3. Get Creative<br />Now you have to…<br />Lots of them!It’s ab...
Think about the different kinds of names you can create<br />Construct<br />Expression<br />Functional<br />Acronym<br />A...
Creativity vs. Communication<br />Remember, the more “creative” your name is, the more money you’ll likely spend to build ...
Now that you’ve got all these great names…<br />17<br />
Tip 4: Shortlist & Decide<br />Shortlist and select the final candidate based on the criteria most important to your busin...
If a candidate meets all your criteria and rises to the top…<br />Nice work! You’ve got yourself a new brand name!<br />19...
Now let’s review<br />Get Strategic<br />Get Thinking<br />Get Creative<br />Shortlist & Decide<br />20<br />
Now… the “Money”<br />$ ¥£€<br />$¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />21<br />
Costs to keep in mind (sorry, rough numbers only)<br />0<br />$,$$$ - $$,$$$<br />$$$ - $,$$$<br />$$$ - $,$$$<br />$$$ - ...
Creative Development (pro help)
Linguistic Screening (pro help)
Trademark Screening (pro help)
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How to Name Your Company, Product or Service

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In this presentation, you will learn how to name your small business, product or service with a very BIG idea.

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How to Name Your Company, Product or Service

  1. 1. HOW TO NAME YOUR SMALL BUSINESS, PRODUCT OR SERVICEWITH A BIG IDEA <br />Contact: namingmachines.com, twitter.com/namingmachines, scott@namingmachines.com or 201-918-2727<br />
  2. 2. Hello, We’re the Naming Machines<br />www.NamingMachines.com<br />2<br />
  3. 3. We name things for companies & entrepreneurs like…<br />Alex M., SkateboardingApparel Name<br />Michael K., iPad App Name<br />Xavier J., Restaurant Name<br />Erin K., Baby Accessory Name<br />Leslie M., Productivity Software Name<br />3<br />
  4. 4. Are brand names important?<br />Brand names are important. They are the first public act of branding. They are at the core of all brands.<br />4<br />
  5. 5. Yes, names matter<br />Marketing Professionals (139 respondents)<br />Brand Name<br />Brand Slogan<br />Package Design<br />Brand Character<br />Brand Logo<br />Brand Symbol<br />0<br />20<br />40<br />60<br />80<br />100%<br />Source:The Japan Economic Times<br />5<br />
  6. 6. Today you’ll learn… <br />No-nonsense, practical approach to naming your small business, product or service with a big idea<br />6<br />
  7. 7. You will need…<br />$ ¥£€<br />$ ¥£€<br />+<br />7<br />
  8. 8. First, “time”<br />8<br />
  9. 9. Tip 1. Get Strategic<br />9<br />
  10. 10. Tip 1. Get Strategic<br />Ask yourself…<br />What are my competitors’ names?<br />Be Different<br />What do my customers really want?<br />Be Relevant<br />10<br />
  11. 11. Tip 2. Get Thinking<br />11<br />
  12. 12. Tip 2. Get Thinking<br />Ask yourself…<br />Develop Creative Themes<br />(Like “Intelligent & Fresh”)<br />What’s the essence of my brand?<br />Allow for Stretch<br />(You may even go into Airlines!)<br />Where will it go in the future?<br />12<br />
  13. 13. Tip 3. Get Creative<br />13<br />
  14. 14. Set Aside Time,Sit Down,And ActuallyCreate Names…<br />Tip 3. Get Creative<br />Now you have to…<br />Lots of them!It’s about Quality& Quantity.<br />14<br />
  15. 15. Think about the different kinds of names you can create<br />Construct<br />Expression<br />Functional<br />Acronym<br />Acura<br />BMW<br />Real Word<br />Benefit<br />Mini<br />Volkswagen<br />Coined(compound)<br />Aspirational<br />Infiniti<br />Land Rover<br />GeneralMotorsCorporation<br />Coined (one-word)<br />Descriptive<br />Lexus<br />HybridSynergyDrive<br />Phrase<br />Suggestive<br />Lotus<br />15<br />
  16. 16. Creativity vs. Communication<br />Remember, the more “creative” your name is, the more money you’ll likely spend to build meaning into that name and develop you brand’s story…<br />$80,000,000*(ad spend duringlaunch) <br />Also remember, the more “descriptive” your brand name is, the more generic and commoditizedit can become…<br />16<br />
  17. 17. Now that you’ve got all these great names…<br />17<br />
  18. 18. Tip 4: Shortlist & Decide<br />Shortlist and select the final candidate based on the criteria most important to your business and your brand<br />✓<br />✓<br />Fit to Strategy?<br />Memorable?<br />✓<br />✓<br />Trademark Available?<br />Fit to Brand?<br />✓<br />✓<br />URL available?<br />Allows for Stretch?<br />✓<br />✓<br />Consumer evaluation?<br />No Negative Meaning?<br />✓<br />✓<br />Quick Google Search?<br />Easy to Pronounce?<br />18<br />
  19. 19. If a candidate meets all your criteria and rises to the top…<br />Nice work! You’ve got yourself a new brand name!<br />19<br />
  20. 20. Now let’s review<br />Get Strategic<br />Get Thinking<br />Get Creative<br />Shortlist & Decide<br />20<br />
  21. 21. Now… the “Money”<br />$ ¥£€<br />$¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />$ ¥£€<br />21<br />
  22. 22. Costs to keep in mind (sorry, rough numbers only)<br />0<br />$,$$$ - $$,$$$<br />$$$ - $,$$$<br />$$$ - $,$$$<br />$$$ - $,$$$<br />$$<br /><ul><li>Creative Development (just you)
  23. 23. Creative Development (pro help)
  24. 24. Linguistic Screening (pro help)
  25. 25. Trademark Screening (pro help)
  26. 26. Trademark Registration (just you)
  27. 27. URL Registration (just you)</li></ul>22<br />
  28. 28. A final note…<br />Naming is deceivingly difficult. And it becomes even harder when you have to name something for yourself. But now that you have some general tips and direction on how to name your new small business, product or service, we’re confident you’ll be able to create a big idea. Best of luck, and if you run into trouble along the way, feel free to visit us at www.NamingMachines.com and say hello.<br />23<br />
  29. 29. Find out more about us!<br />http://NamingMachines.com<br />Scott@NamingMachines.com<br />http://Twitter.com/NamingMachines<br />http://Facebook.com/NamingMachines<br />24<br />
  30. 30. THANK YOU!<br />Contact: namingmachines.com, twitter.com/namingmachines, scott@namingmachines.com or 201-918-2727<br />

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