If you are in advertising and looking forward to having a beer with a fun loving creative guy, or perhaps hiring, check this out!

1. Isn’t it
Isn’t it
Amazing
Amazing
How
How
we’ve got
we’ve got
So much
So much
In common!
In common!

3. clients that have paid for my
3 years of fun:

4. 2
#
when someone
mutes out
the commercials

5. Here are some
TV Commercials
(Click on a logo to play)

6. rd
3
For us,
IS THE NEW

9. 365 days of being witty and
unconventional. Check it out here.

12. PHASE 2: Character specific communication, to establish
their personalities.

26. IV
THE FIRST THING WE DO AFTER STARTING OUR CARS IS
TURN ON
THE RADIO

27. YOU MUST HAVE HEARD THESE
RADIO SPOTS
FOR MYNTRA.COM AND IMAGINE TV

28. #5
We
like
giving
personalised
gifts.

29. Here are some
Of the personalised
DMs I had thought of.

30. Colour, Asian Paint’s signature store,
is an experiential store, where the
focus is not to sale products but to educate the
customers about how lights and colour can
transform any given space.
Kaleidoscopes were given out
as an invitation to architecture and interior
designers (the primary customers).

31. The brief: A DM for the parents asking them to
send their kids to the store on Christmas to help
Hamleys build a 20 ft tall Lego Christmas tree.
The idea: On the invite, an actual Lego brick was
stuck and handed over to parents visiting any
Reliance brands store.
The result: Thousands of kids turned up to build
the giant Lego Xmas tree, all thanks to one little
Lego brick!

49. Loo poster

50. Coasters

51. Bartenders’ t-shirts

52. #7 WE FEEL LIKE
MURDERING
THE PERSON
WHOSE PHONE RINGS
DURING A MOVIE.

53. HERE ARE TWO TVC SCRIPTS FOR
“chotte mein”
“andherapan”
Click the titles to hear the audio.
Click here to read the scripts.

54. #8
We both
love
to look good

55. Have a dekko!

57. Brand campaign for inkfruit.com

58. Brand campaign for inkfruit.com

59. Brand campaign for inkfruit.com

60. Brand campaign for inkfruit.com

61. Brand campaign for inkfruit.com

62. EDM for inkfruit.com

63. Coupons for inkfruit.com

64. Packaging for inkfruit.com flipflops (Footprints)

65. Diesel was the main sponsor for
the fashion show event, ‘The Vogue’,
in which the winner gets a chance to
intern at Diesel.
Diesel also had a stall put up where
activities were being held.
The idea:
Package the entire event as the hardships
one need to go through to get the much
coveted, ‘Diesel Learning Licese’.

71. Brochure
and
Long copy

75. #10
We love playing
Secret Santa
Secret Child
And more than that, being a

76. Here’s how we got even
Santa
To shop at
Children’s
Favourite Toy store.

77. The brief:
Make Hamleys Christmas, the Christmas to remember
for kids and their parents and also increase the footfall.
The idea:
Throughout the Christmas season, Hamleys was known as
‘Santa’s Favourite Toy Store’. All communications were made
around this thought asking parents to ‘shop where Santa shops’.

78. Print ad:

79. A letter thanking the children:

84. XII

86. Inspired from a drop of ink and a ‘shout out’, the logo reflects
the two things that brand stands for: being creative and being
participative (the designs are all chosen by people.)

87. A squeezed film reel with sweat dripping from it, represents the
blood, sweat and tears that go into making a film.

88. I’M SURE
These aren't
the only
THINGS
that WE
HAVE IN
COMMON.
LET’S MEET FOR A BEER
LET’S MEET FOR A BEER
AND FIND OUT MORE.
AND FIND OUT MORE.