1. What do we mean by branding?

2. What’s the brand? A B C D E F

3. What’s the brand? A B C D E F Adidas Honda Nike Shell Playstation Apple

5. Did your answers include….. colour quality boys or girls? brand where it’s made? is it new? size type of top? make postage costs how long before I get it? You probably came up with even better ones!

6. Vs.

7. What do these brands all have in common?

8. Answer They are all owned by the same company: Phillips-Van Heusen Corporation Ever heard of it??? Many of the top brands, that we think are competing against each other, are often owned by the same companies. Sometimes these companies also make non-branded goods from the same materials as their branded ranges.

9. 91p 61p 46p 52p It is rumoured that McVitie’s also makes biscuits for the major supermarkets. Assume you buy 2 packs a week for a year. How much do you save if you buy Tesco own brand? 52 weeks in a year! How many biscuits?