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Branding, packaging, and_labeling!

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Akash Jauhari
Akash Jauhari

1) The document discusses various branding concepts including brand names, marks, trademarks, and types of brands such as national, private, and generic brands. 2) It also covers branding strategies like brand extensions, licensing, co-branding, and offering multiple brand types. 3) Specific examples are provided of well-known brands and how companies have successfully used different branding strategies.

1 of 47
Branding, Packaging, and Labeling! Abercrombie
Branding ,[object Object],[object Object]
[object Object]
Look familiar?
Falling Prices????
Question: Why was the name Kentucky Fried Chicken changed to “KFC?”
Everyone knows this fine machine!
And who is this man? What product is he famous for?
Branding ,[object Object],[object Object]
Top 10 List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Importance ,[object Object]
Financial World magazine ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands include: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Name ,[object Object],[object Object]
Diet Coke
Brand Mark ,[object Object],[object Object]
Brand Marks
Trade Name/Character ,[object Object],[object Object]
I LOVE this guy!!!!
Trademark ,[object Object],[object Object],[object Object],[object Object]
YUMMY!
Importance of Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Brands ,[object Object],[object Object],[object Object]
National Brands ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Private Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting……. ,[object Object],[object Object]
“ Private Brand” ,[object Object],[object Object]
Hmmmmm…. ,[object Object]
Generic Brands ,[object Object],[object Object]
Generics ,[object Object]
Branding Extension ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Extension ,[object Object],[object Object],[object Object]
APPLE ,[object Object]
Brand Licensing ,[object Object],[object Object]
The Red Zone sells Officially Licensed UGA Apparel UGA Merchandise. Gear up for the 2006 UGA Football Season ,[object Object],                                                             
Co-Branding ,[object Object],[object Object]
GM MasterCard ,[object Object],[object Object],[object Object]
I WANT ONE!!!!
More Incentives…. ,[object Object],[object Object],[object Object]
Let’s see if you came close.. ,[object Object],[object Object],[object Object]
Mixed Brands ,[object Object],[object Object],[object Object]
Union Carbide ,[object Object],[object Object],[object Object],[object Object]
Useless Information Slide ,[object Object],[object Object],[object Object]
[object Object]
[object Object]
NOW YOU KNOW!!!!

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