Levi Strauss & Co. began selling denim pants reinforced with copper rivets in 1873. Over time, Levi's jeans became popular among laborers and later a fashion staple. Today Levi's has global sales of over $4 billion annually through its various brands like Levi's, Dockers, and Denizen. As one of the most iconic brands, Levi's maintains brand equity through consistent branding elements, quality products, and cultural relevance to remain the top seller of jeans worldwide.

3. To Fashion Week

4. To the world of denim Where…..

5. UNZIPPPPEEDD!! is

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7. BY Mr. Hira Lal Yadav.Roll No-21 Mr. Kishlay Raj Verma.Roll No-23 Ms. Priya Saroha.Roll No-36 Mr. Rohit Kumar Mishra.Roll No-43 Ms. Shivani Khurana.Roll No-49

8. LETS START WITH ITS START

9. HISTORY In 1873 the dry goods merchant, Levi Strauss, sold the first pair of lot 501 waist high work pants to miners working the California gold rush. The tough, durable, hand made work pants quickly became the standard dress for miners, railroad workers, cowboys & laborers in the western frontier. Levi Strauss replaced canvas with blue denim & reinforced the seams with copper rivets. Focused on making only rugged work pants & built very successful & focused business.

11. In the early 1970s, the new publicly held Levi Strauss decided to become broad-based appeal company & purchased established brands such as Perry Ellis & Oxford’s men’s fashions & additional women’s brands.

14. Levi’s : Brand Awareness Your product is the first that comes to mind in a certain product categoryeg. ice tea = Snapple, jeans = Levi’s.

15. Levi’s: Brand Preference/ Loyalty Brand Preference / Loyalty- The degree to which customers are committed to further purchases eg. I will always buy Levi’s

16. Levi’s : Brand Elements Brand elements are also known as brand identities, are Those trademark able devices that serve to identity and Differentiate the BRAND The main one are: Names Logos Symbols Characters Slogons,jingles Package Spokespeople URLs Etc.

18. Levi’s: Brand Association Brand Association- the link to favorable images, celebrities, geographic regionsie. Red Strip - Jamaica, VW - Germany, Screech - NFLDBailey’s - Eire

19. Levi’s : Brand Equity Brand Recognition / Equity– It occurs when the consumer has a high level of awareness and familiarity loyalty, quality, emotion with the brand & holds some strong fob our able & unique brand association is memory. Levi’s Brand Equity:

21. Geographic Segmentation

22. Psychographic Segmentation

24. Upper Middle ClassTarget Market Strategy: Target market strategy adopted by Levis is basically on having long-term relations with their customers and to provide them with better product.

26. Features

27. Design

28. Color

31. Originality

32. Integrity

34. Originality—Being Authentic and Innovative.

35. Integrity—Doing the Right Thing.

37. Leeds (US Apparels)

38. GAAP Jeans

40. Mr./Ms/Mrs beauty contest

41. University/colleges events

42. Reality shows

43. Baby shows

44. FilmsNOTE: Never compromise with quality

45. What Levi’s did ?? Guess what it is???

49. Reaching Consumers Through : Website & Retail Network

51. some facts

52. Thank you

53. Questions or Comments!!!