Here is a detailed presentation on Google answer box. Learn what it is and how to optimize to getting listed in Google Answer Box. Google Answer Box 101

1. SEO For Answer Box
How to Optimize Web Page for Google Featured Snippet

2. What is Featured
Snippet?
According to Google, When a user
asks a question in Google Search, we
might show a summary of the answer
in a special featured snippet block at
the top of the search results page.
This featured snippet block includes a
summary of the answer, extracted
from a webpage, plus a link to the
page, the page title and URL.
Featured Snippet is known as answer
box too.
Let’s take a look
Featured Snippet

3. Answer Box:
Statistic Data
This* foray into the search engine
came up with about 10 000 queries
(10 353 to be more precise). Of those,
only 1792 returned answer boxes,
which is roughly 17% of the total
number of searches.
*About Sample Keywords: The algorithm did automatic searches for phrases such as “what is…” and “who is…”,
adding just one letter after the phrase ( “what is a”, “what is b”, and so on up to “what is z”) and taking into account
the autocomplete suggestions (since those are supposed to be most popular searches, therefore the ones most
likely to elicit answer boxes). To have a standardized cutoff point, we only took into account the first 10
autocomplete suggestions for each generated keyword. Using this method to extract the keywords we selected a
sample of keywords that are most likely to return answer boxes.

4. Type of Answer
Box
Answer boxes comes in many shapes
and sizes. Most of the answer boxes
included definitions or descriptions
that were the result of various website
extractions; they were 1 236, which
amounts to almost 69% of the answer
boxes. Which means that all the other
types of answer boxes – Web
Definitions, Video Widgets, Google
Widgets (conversions, maps) or
Google Dictionary Definitions.

5. Why Should You
Care?
Google has made so many changes in
the past couple of years So, Why are
Featured Snippets important?
1 . They occupy the "#0" position:
What beats #1? Now #0 .
2. They're surprisingly prevalent:
Featured Snippets results constantly
increasing
3. They often boost CTR: According to
Hubspot Research, CTR to the
HubSpot website for high volume
keywords increased by over 114%,
even when they ranked #1 already.
2
3

6. 3 Key to Help You Rank in the
Featured Snippet Section.

7. 1. Find Out Which
Questions User
Asking
The key to getting into the featured
snippet position is to understand
which questions people are asking in
your niche and how to answer them
with your content.
What and Implied-What Questions
A good starting point is "What...?" questions, such as our "What is Page
Authority?" experiment. This is especially effective for industry terms
and other specialized knowledge that can't be easily reduced to a
dictionary definition.
A good starting point is "What...?" questions, such as our "What is Page
Authority?"

8. Continue...
Why Questions
"Why... ?" questions are good fodder for Featured Snippets because they can't easily be answered with factoids.
They often require some explanation, such as this snippet for "Why is my internet so slow?"

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How Questions
"How...?" questions often require more in-depth answers. An especially good target for Featured Snippets is
"How to... ?" questions, which tend to have practical answers that can be summarized. Here's one for "How to
make tacos"

10. 2. Identify Queries
The idea of the Answer Box is to save
a user time when they are looking for a
description, definition, or answer on
Google.Try to identify more complex
questions your audience is asking that
could lead them to your site.
Keyword Research
When carrying out keyword research, look for questions that you will be
able to answer in great depth. Keyword Planner can be used to find a
range of queries relevant to your industry—simply pick out your product
category and include keywords such as “what”, “how”, “why,” and
“where”.
A good starting point is "What...?" questions, such as our "What is Page
Authority?"

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Google Suggestions and Related Searches
Another good way to find queries around a certain keyword or phrase is to look at other suggestions that
Google automatically generates when searching for a term. You can look at the drop down that appears when
you start typing Or in the “Related Searches” box at the bottom of your search results:
Related Searches
Google Suggestions

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By “People also ask” box:
For some queries, you may see a “People also ask” box: Let’s take a look at search query “ Making Pizza”.
People Also Ask

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Investigate Your Current Referrals
In most cases, pages that get into the featured snippet are those that already rank high for that query (1-5 top
positions), so explore your Webmaster Tools “Search Analytics” section as well as Google Analytics top search
referral landing pages reports to identify your site pages with the highest potential to get featured in the quick
answer box.
Ask Real People What Question They Would Ask on your Topic
MyBlogU is a good place to get the community to help: Simply create a new project, describe your topic and ask
the users to submit their questions.
Track Questions Peoples ask on twitter or Quora
User-generated content is one of the best sources of “how-to” content inspiration. Use Cyfe to monitor several
phrases and related questions people tweet.

14. 3. Directly Answer
the Question
Whether you are providing a definition
for a certain term or answering a
query, you need to be clear cut with
your content. Do not manipulate the
answers.
Start by using the query or key phrase
in your headline, then explicitly answer
the question somewhere in your
content. Write your answer as a
complete sentence near the top of
your page, then use variations of your
keyword or answer throughout the rest
of your copy.

15. Key Takeaway
1. Start by finding out if there is a Google Answer Box that relates to content on your website or content that you could
create for your website, as shown in the previous slides.
2. Create content that matches the Google Answer Box, goes into more depth, and make sure it is using the correct markup.
3. Make sure your page’s SEO completely done.
4. Build links to your Google Answer Box content using anchor text that matches the Google Answer Box call to action or
the query the person would search to find the Google Answer Box.
It’s a great place to have your content featured and will drive traffic to your site, increase brand awareness, and build your
audience base.
These simple tips should help you on your way to dominating Google’s Rich Answer Box with relevant content that directly
answers a user’s query, and may ultimately drive them to your website.

16. Questions?