@LeeSmallwood#techntaste<br />
What is Visibility?Is there more to it than just Google?<br />
Simply put:<br />‘Being Seen’ or traffic…	<br />There are various ways of getting trafficand you need to strike a balance ...
What Type of Visibility Do You Want?<br />
Understanding this is fundamental and will provide you with a ‘strategic focus’:<br />Search – Organic<br />Paid Search – ...
Search – Organic search results<br />Requires 11 optimised on page SEO elements <br />URLs, Title, Meta, Headings, Copy, I...
Social… <br />Huge playing field, easy to get distracted!<br />Can generate far quicker results than Organic Search<br />C...
The Bit in the Middle<br />Blog<br />
Blog<br />
The Bit in the Middle<br />SEO<br />SOCIAL<br />slippers<br />slipper<br />Pink<br />Fluffy<br />slippers<br />cartoon sli...
3 Things you can do to get traffic<br />
Comment on post on other sites / forums<br />Reply to questions on Yahoo Answers<br />Create video responses on videos pos...
Comment / post on other sites and forums<br />Requires registering on the site<br />Name, email and… website NOTE: this ca...
3 Things you can do to get traffic<br />
3 Things you can do to get traffic<br />Example<br />
Reply to questions on Yahoo Answershttp://uk.answers.yahoo.com<br />Registration required<br />Will in time – & by ensurin...
3 Things you can do to get traffic<br />Example<br />
Create video responses on videos posted on other videos<br />Great for creating awareness<br />Great for practice /finding...
3 Things you can do to get traffic<br />Example<br />
Build it and they will come!<br />
Build it and they will come!<br />They won’t... …not unless they know how to get there!<br />Looking beyond Google, you in...
@leesmallwood#techntastelee@digicoms.net<br />
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Online Visibility - TalkTalk, Soho, London 15 September 2011

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Discussion on reaching out beyond optimising for search engine results can increase online visibility, web traffic and engagement

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Online Visibility - TalkTalk, Soho, London 15 September 2011

  1. 1. @LeeSmallwood#techntaste<br />
  2. 2. What is Visibility?Is there more to it than just Google?<br />
  3. 3. Simply put:<br />‘Being Seen’ or traffic… <br />There are various ways of getting trafficand you need to strike a balance between them<br />Short and long term objectives <br />What is Visibility?Is there more to it than just Google?<br />
  4. 4. What Type of Visibility Do You Want?<br />
  5. 5. Understanding this is fundamental and will provide you with a ‘strategic focus’:<br />Search – Organic<br />Paid Search – PPC<br />Social<br />What Type of Visibility Do You Want?<br />
  6. 6. Search – Organic search results<br />Requires 11 optimised on page SEO elements <br />URLs, Title, Meta, Headings, Copy, Images, Alt etc<br />Requires off page SEO i.e. backlinks to your webpages<br />Relevant ‘contextual’ links<br />E.g. Blah blah blah pink fluffy slippers blah blah blah<br />What Type of Visibility Do You Want?<br />
  7. 7. Social… <br />Huge playing field, easy to get distracted!<br />Can generate far quicker results than Organic Search<br />Cheaper than Paid Search – zero money but takes time<br />But can benefit your off page SEO at the same time<br />What Type of Visibility Do You Want?<br />
  8. 8. The Bit in the Middle<br />Blog<br />
  9. 9. Blog<br />
  10. 10. The Bit in the Middle<br />SEO<br />SOCIAL<br />slippers<br />slipper<br />Pink<br />Fluffy<br />slippers<br />cartoon slipers<br />Pink slippers<br />
  11. 11. 3 Things you can do to get traffic<br />
  12. 12. Comment on post on other sites / forums<br />Reply to questions on Yahoo Answers<br />Create video responses on videos posted on other peoples videos<br />3 Things you can do to get traffic<br />
  13. 13. Comment / post on other sites and forums<br />Requires registering on the site<br />Name, email and… website NOTE: this can also be a webpage!<br />If your comment ‘adds value’ traffic will come to your site!<br />Some sites allow ‘dofollow’ links – which is good for SEONOTE: Check source code to see if ‘nofollow’ is there…<br />Your replies on some sites will be indexed by Search Engines<br />Help the search engines by bookmarking the page where you left the comment e.g. delicious.com<br />3 Things you can do to get traffic<br />
  14. 14. 3 Things you can do to get traffic<br />
  15. 15. 3 Things you can do to get traffic<br />Example<br />
  16. 16. Reply to questions on Yahoo Answershttp://uk.answers.yahoo.com<br />Registration required<br />Will in time – & by ensuring your replies ‘add value’ – position you as a knowledge source<br />Read the replies that are getting the most votes – to give you an idea of structure and reply depth…<br />3 Things you can do to get traffic<br />
  17. 17. 3 Things you can do to get traffic<br />Example<br />
  18. 18. Create video responses on videos posted on other videos<br />Great for creating awareness<br />Great for practice /finding out what people want to see<br />Doesn’t have to be a vid of you<br />Generate traffic by including link back to your blog within visible description area<br />Although your blog post may not appear in Google search results the Video could …!<br />3 Things you can do to get traffic<br />
  19. 19. 3 Things you can do to get traffic<br />Example<br />
  20. 20. Build it and they will come!<br />
  21. 21. Build it and they will come!<br />They won’t... …not unless they know how to get there!<br />Looking beyond Google, you increase your audience reach – increasing potential of additional audience backlinksand increase your own backlinks by adding supporting content to your original post:<br />Comments, video, images… etcetc<br />
  22. 22. @leesmallwood#techntastelee@digicoms.net<br />

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