2. LinkedIn Facts
• There are 450 million LinkedIn members in the world
• 2 new LinkedIn members are added every second
• 30,000 long-form posts are added every week
• You can increase your profile views 14x just by adding a headshot
photo
Source
3. Why Use LinkedIn?
• To help with employment: find a job/fill a job
• Find new customers
• Stay up to date in your industry
• Every company needs a brand ambassador
• Show off yourself and your business
7. • Add up to 3 websites
(can link to different
pages on company
website)
• Select other instead of
my website or my blog
8. • Your chance to
showcase
yourself/compa
ny
• Know Your
Audience
• Take advantage
of the allotted
space
• Explain/tell
stories that you
can’t convey in
a resume
• Use keywords
people are
searching for Additional Resource: How
To Write The Perfect
LinkedIn Summary
Summary
9. Make sure to
select
company page
when adding
jobsAdd an
explanation/description
Add past jobs
too
Tip: Make sure the
jobs you have on
LinkedIn match your
resume
10. Honors and
Awards
Use this section
to showcase any
awards or
achievements
you or your
company have
earned.
12. Organizations
• Include any
organizations/club
s you have been a
part of
• If you are looking
for an organization
to be a part of:
look into your local
Chamber of
Commerce or
Eventbrite for
groups/meetups
13. • Add all 50 skills
• Use terms you
want to be
searched for
• Other members
can endorse you
for those skills
Skills
15. Recommendations
• General rule: give 2 and
you will probably get 1
back
• NEVER ask to be
recommended – it looks
unprofessional
• Recommendations you
give others will be on their
profile – giving you a
chance to be seen by
prospective
clients/employers/network
ing individuals
17. Company Pages
How to set up: Find under the Me tab on top
You need an email address that matches your domain
Blogs and Presentations:
Add blogs and SlideShare presentations to personal page – Share
them as updates on company page
25. Interacting
Groups
• Find out what groups your network/target audience is in
• Choose what groups show on your profile
• Participate in discussions
Sharing Updates
• Share updates from your company blog and other
relative sources
• Interact with other peoples updates
• Don’t be salesy or too self serving
26. Growing Your
Connections
• After you collect someone’s business card connect with them on
LinkedIn
• Always send a personal message when requesting a connection
• Import contacts from your email – Be careful not to send to whole
email list
• Import an already existing email list
• Don’t spam someone with a sales pitch as soon as they accept
your connection request
• You can export a list of your connections emails if you need to
email them outside of LinkedIn
29. How Often To Post?
• Personally I like a few times a week but if I have something
new to share it may be more often. (what are your
competitors doing?)
• Spread out your posts and don’t post the same exact
thing you did on Facebook (at least at the same time)
• Use a social media calendar to plan in advance and have
time to collect up resources.
30. Additional Resources
Canva: Create graphics
Free Stock Images: Never use Google
Images!
Bitly: Shorten URLs and track traffic
http://okdork.com/linkedin-publishing-
success/
31. ABOUT DESIGN & PROMOTE
• For more than 10 years we have been creating engine
optimized websites that convert more visitors into
customers.
• When you work with us, you work with a team of
experts in graphic design, marketing, search engine
optimization and social media.
• View our portfolio here.
32. GET ON OUR LIST!
www.designandpromote.com/our-seminars/
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