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Seo best practices
This document outlines SEO best practices for small businesses, emphasizing the importance of adapting to the constantly changing nature of search engine algorithms. Key strategies include focused keyword research, structured content, and ongoing performance monitoring to meet business goals. The document also highlights the necessity of implementing these practices from the beginning and regularly reviewing metrics to ensure long-term success.
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Seo best practices
- 1. SEO Best Practices HOWCAN SMALL BUSINESS SUCCEED IN DIGITAL MARKETING? PROVIDED BY: MASTER WEB CREATIONS JUNE 2019
- 2. What is SEO? SEOIS A STRATEGY TO IMPROVE SEARCH ENGINE RANKINGS FOR TARGET KEYWORDS TO MEET BUSINESS GOALS
- 3. State of SEO The only constant is change. Google's search engine algorithm is constantly changing, in response to user behavior, new technology, and social and topical trends. Each industry is different - campaign outcomes cannot be predicted.
- 4. How to implement& follow best practices How does SEO work? SEO is successful when you consistently reach new customers over the long term Establish KPIs Which metrics determine if business goals are met? Which metrics measure the pulse of the business and marketing campaigns? How should SEO be implemented? Build SEO in at conception and have administrators follow best practices consistently to avoid having to perform a daunting site-wide audit In 3 – 6 months, review results What tactics are working? Are you losing customers?
- 5. SEO best practices Long-tail keyword subject focus Proper page titles targeting the subject Organized structure Nested, List-driven navigation Optimized link structure using keywords for the page name Structured taxonomy of Categories and Tags Organized content written in small chunks short sentences lists section headings optimized length Optimized, compressed images with ALT tags Phenomenal user experience that converts
- 6. Keyword Research FOCUSON CONTENT SUBJECT WITH LONG-TAIL KEYWORDS
- 7. Keyword Research Thinkabout what your customer is searching for What words do they use? What questions do they ask? Where are they located? Your product, service, topic, web address are great ideas for starting your research.
- 8. Google Trends Finda popular phrase that has growing related queries. In this example, a custom concrete contractor, a search for ‘Concrete Patio’ is most popular, and on the rise, offering related queries: Broom finish concrete patio Stamped concrete patio with fire pit Sealing Concrete patio Best way to clean concrete patio Stamped concrete cost
- 9. Answer the Public Choose popular phrases that branch Popularity is indicated by the brightness of the green dots In this example, ‘Decorative concrete patio’ offers: Prepositions: decorative concrete for patio Comparisons: decorative concrete patio ideas Comparisons: decorative concrete patio finishes
- 10. Check your Competition Start typing one of the keyword phrases in Google, and Google Suggest will offer more variations as you type ‘Stamped concrete patio’ offers ‘Stamped concrete patio with fire pit’, ‘Stamped concrete patio designs’, stamped concrete patio cost and more ‘Stamped concrete patio with fire pit’ offers ‘Stamped concrete patio with fire pit cost’, ‘concrete patio with fire pit ideas’, concrete patio ideas and more
- 11. Other Competition Sometimes,there isn’t much room for organic results on the first page. In this example, you have: Google Shopping/Sponsored links Google images results Videos Top 4 organic results Top 4 Rich snippet Answers 2 More organic results Paid Ads
- 12. Search Intent Determinesearch intent. What stage are they in the buying cycle? People trying to find information People looking for a certain website People researching for purchase People looking to buy
- 13. Other tools Othertools for keyword exploration: Moz Keyword Explorer Google Keyword Planner Google Correlate Ahrefs Semrush
- 14. Page Content & Structure WRITINGFOR THE WEB (AND FEATURED SNIPPETS)
- 15. Competition Example Google’sAnswer to “Can you put a fire pit on top of concrete?” “How to Build a Fire Pit on Concrete” H1 Title (only one): How to Build a Fire Pit on Concrete Page URL: how-to-build-a-fire-pit-on-concrete High-Quality, responsive image Video of the day Each Step is an H2 tag Organized structure Optimized link structure using keywords for the page name Structured taxonomy of Categories and Tags (Category: Home Hacks & Answers) Organized content written in small chunks short sentences lists section headings optimized length (429 words) Optimized images, compressed for speed with descriptive filenames and ALT tags (In this piece, they use a lazy loader and an image description).
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- 17. Responding to Metrics High bounce rate? check website speed Low session duration? check above-the-fold content No change in metrics? try usability testing Is your content relevant and unique? Does it solve a problem, and is it the best piece on the topic? Follow best practices for writing for the web. Do you have visuals to increase engagement? Are you publishing content frequently and consistently? Have you set up conversion tracking code and is it working?
- 18. More Q &A Have you reviewed UX principles? Are you following your established publication standards? Adjust accordingly and continue confirm that you and your team are following SEO best practices.
- 19. The End, orThe Beginning? After a year, you can set future goals for content marketing, social media, and other online and offline marketing tactics. Review your KPI's to track your growth month-over-month. Remember: The only constant is change. SEO is a long-term strategy that provides a lifetime of results.
- 20. Learn More Learnmore about developing a content strategy and content marketing plan at our blog, https://seowebdesignwi.com/ Learn more about our services, including WordPress website hosting, at our website: https://www.masterwebcreations.com/ Follow us on social for more articles, tips and guides Facebook Instagram SlideShare