Ghost Partner: Getting found on Google (the basics)

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Some great tips and best practices for small businesses understanding HOW Google works and how to increase their ranking on the mighty search engine.

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Ghost Partner: Getting found on Google (the basics)

  1. 1. Getting Found on
  2. 2. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users Getting Found on
  3. 3. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Getting Found on
  4. 4. What factors are playing a role in your Rank? Getting Found on
  5. 5. Content Directories Length of URL Getting Found on Title Tags SEO Backlinks Keywords in body
  6. 6. Search Getting Found on Plus Maps
  7. 7. Getting Found on
  8. 8. Getting Found on
  9. 9. Getting Found on
  10. 10. Best Practices with Google Plus Share your blog posts Include images in your Google+ strategy Use relevant hashtags and keywords Getting Found on
  11. 11. Backlinks… …also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Getting Found on
  12. 12. Backlinks… A great source of backlinks? Getting Found on
  13. 13. Directories Getting Found on
  14. 14. Directories Getting Found on
  15. 15. “More than 50% of listings have earors errors” Wrong phone # Old address Another business has your listing Directories Getting Found on
  16. 16. Ad Directories Getting Found on
  17. 17. “Reviews are the new Currency of the Internet” Directories Getting Found on
  18. 18. Do you have a plan for getting your “Raving Fans” to give you reviews at the right places? Directories Getting Found on
  19. 19. Get Social Getting Found on
  20. 20. 6 Simple Social SEO Tips 1. Optimize your social media profiles 2. Optimize your social media content/updates 3. Build links by making your content shareable Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name. Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content on your website or blog. Get Social Getting Found on THX: Blogs.ConstantContact.com
  21. 21. 6 Simple Social SEO Tips 4. Use Pinterest 5. Sign up for Google+ and spend 10-minutes a day on it Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible. 6. Create a Google+ Local listing Get Social Getting Found on THX: Blogs.ConstantContact.com
  22. 22. Title Tags Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. Getting Found on
  23. 23. Getting Found on
  24. 24. REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy. Getting Found on
  25. 25. Length: Title tags should be a maximum of 70 characters long, including spaces. Getting Found on Title Tags
  26. 26. Length: Title tags should be a maximum of 70 characters long, including spaces. Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). Getting Found on Title Tags
  27. 27. Length: Title tags should be a maximum of 70 characters long, including spaces. Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way). Getting Found on Title Tags
  28. 28. Length: Title tags should be a maximum of 70 characters long, including spaces. Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way). Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.) Getting Found on Title Tags
  29. 29. Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Getting Found on Title Tags
  30. 30. Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags. Getting Found on Title Tags
  31. 31. Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't mass replicate your title tags. Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be: About | Important Keywords | Company Name or Important Keywords | About Us | Company Name Getting Found on Title Tags
  32. 32. Content Getting Found on
  33. 33. Google wants Fresh, Original and Relevant Content. Period. Content Getting Found on
  34. 34. Content Getting Found on
  35. 35. Content is King for SEO Results As Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality. The more relevant, original and educational that content is, the higher your site’s ranking will be. Content Getting Found on
  36. 36. #1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it. Content Getting Found on
  37. 37. #1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it. Content Getting Found on
  38. 38. #2 Google Can Count Use the same keywords too often, and Google notices. The ranking algorithms treat overuse of keywords and phrases negatively. Content Getting Found on
  39. 39. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower. Content Getting Found on
  40. 40. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower. Content Getting Found on
  41. 41. #4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings. #3 Google Can Compare Google’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower. #5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
  42. 42. Get Social Directories Content Getting Found on
  43. 43. March Workshops “Getting Started with Constant Contact” Thursday March 13th, 9:30-11:30am Chambrel Senior Center, Roswell GA ~~~~~~~~~~~~~~~~~~~~ Workshop + Wine Free Wine Tasting after workshop Wednesday March 27th, 6:30-8:30pm Total Wine by Perimeter Mall Getting Found on 75
  44. 44. WHAT WE DO… • Content Creation and Strategy • Email Marketing Services • Social Media Marketing and Setup • Content Optimization and Website content • Search Engine Marketing (cost-per-click) • WordPress websites
  45. 45. Getting Found on
  46. 46. Thank You & Goodbye

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