According to Google's Voice Search algorithm Google prefer to show the websites which appear in Google Answer Box and ranks at 3rd position of first page of Google SERP (Search Engine Result Page). So, what formats should we use to make our content appear in Google Search Box (featured snippet)? Go through the 16 Slides and Leapfrog Your Competitor.. https://www.youtube.com/watch?v=M70tcao__So&t=341s

1. Importance of Appearing
in Google Answer Box

2. What is Google Answer Box?
When someone is looking for an immediate answer and asks Google a search
query with or without Wh words,
Google tries to provide the best answer based upon the knowledge graph, and the
Quick Answer Boxappearswithbestresultforthatquery.

3. Benefits of #0 Ranking
We webmasters often tend to make a website rank in 1st position, But ranking
zero or appearing in answer box means more clicks and traffic to
your websitethanwebsitesrankingin1stor2ndposition.
Reasons:
•Itgivesyourwebsitethetop rankandthisisrank zero
• Besides showing Title and Meta Description the Answer Box shows a
listor paragraphbaseduponthesearchquery.
•Thisanswerboxtakes more place at top of search result.
• It entice visitors to go through rest of points or paragraphs to know more
aboutthetopic.

4. How to Appear in Google Answer Box?
So, there is a new goal and everyone would like to rank their websites in the Quick
AnswerBox..
Usingtypicalcontentformatscandothisjobeasier.
•Paragraphs
•Lists
•Tables

5. Content with Paragraphs
SupposeIamsearchingwithaquery"strengthen lower abs".
I probably want to know more of it and the webpage comes into Quick Answer
Boxwithasectionofparagraphrelevanttomyquery.
Google considers that content more relevant as per its knowledge graph, if I think
thatisrelevantenough,thenthereisachancetoclick & visit that page.
Havealook….

6. Content with Paragraphs

7. Content with Paragraphs
Nowwecangowithaquery"best tmt bar in India".
We can check a Quora answer does also come into Google Answer Box
becauseofitswrittenformat.

8. Content with Lists
If you search for "recovery from gout pain", you can check a list appears in
Google Quick Answer Boxwithawebpagelinkofarthritis.org.
When you get useful points in search result even without clicking the web
url, then there is an obvious chance of getting more clicks and traffic
to that page togothroughotherrecoverytips.
Havealook……………

10. Content with Tables
If you are searching with "wp hosting companies", you will get answer in
Google Answer BoxwithawebpageURL.
If you open the URL and go though the page, then you will see a list type format
with different hosting companies, though the page contains a descriptive content
withdifferentbenefit driven sub headers.
Havealook…
http://in.pcmag.com/web-site-hosting-services/39836/guide/the-best-wordpre
ss-web-hosting-services-of-2017

11. Content with Tables

12. Benefits of having Wh words
TheIdeabehindtheAnswer Boxistogiveanaccurateanswer,theuseris
searchingfor.
Soevenifyouarenot ranking at #1 position,aquery with Wh words
can rank your page upifyourcontentisstructuredrightwithWhwords.
Italsoshows,youhavetheabilitytobeathugebrandsandgivenecktoneck
competition.
CheckoutthepositionofKamdhenuwith2differentsearchqueries:
•Tmtbar
•Whatistmtbar

13. Benefits of having Wh words

14. Benefits of having Wh words

15. Queries used in Answer Box
You can also use the queries and search terms what for your competitors are
appearinginGoogle Answer Box.
So if you're ranking number three or number four and the number two or number one
resultisproducingthatanswerboxwiththeweblinkofyourcompetitor.
You reformat your content, you can get a chance to leapfrog them and can earn
position zero.

16. Thank You