SEO Andrew Broadbent, WebWorx SEO Instructor
4 Steps to Improving Your Web Presence  <ul><li>Get more exposure and more sales by trying these four steps: </li></ul><ul...
Keyword Research  <ul><li>What are people searching for when they want your products or services? </li></ul><ul><li>If you...
Basic Competitor Analysis  <ul><li>What your competition is using to get on first page listing on search engines  </li></u...
How Meta Title and Descriptions Look on Google Searches in Santa Cruz
Headings and Text
Anchor Text Example
Conversion Rate Optimization
Conversion Rate Optimization cont'd <ul><li>Helpful techniques that will make your visitor stay and buy </li></ul><ul><li>...
Conversion Optimization Layout
Showcase your best assets -with company logos
Adding Social to the Mix <ul><li>Google is trying to compete with facebook and twitter in the social sharing market place ...
SEO Tips Recap <ul><li>Compile a list of keywords </li></ul><ul><li>Perform a google search based on keywords </li></ul><u...
SEO Workshops at Cruzio <ul><li>Register for the workshop at  webworxsantacruz.com </li></ul><ul><li>Hands on </li></ul><u...
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SEO and Conversion Rate Optimization Basics

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Four Steps to Improving Your Web Presence:
Get more exposure and more sales by trying these four steps:

Keyword Research
Basic Competitor Analysis
Conversion Rate Optimization
Adding Social to the Mix

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  • Once you decide a list of possible keyword phrases that you would like your business to target and rank for
  • SEO and Conversion Rate Optimization Basics

    1. 1. SEO Andrew Broadbent, WebWorx SEO Instructor
    2. 2. 4 Steps to Improving Your Web Presence <ul><li>Get more exposure and more sales by trying these four steps: </li></ul><ul><li>Keyword Research </li></ul><ul><li>Basic Competitor Analysis </li></ul><ul><li>Conversion Rate Optimization </li></ul><ul><li>Adding Social to the Mix </li></ul>
    3. 3. Keyword Research <ul><li>What are people searching for when they want your products or services? </li></ul><ul><li>If you have analytics, see what keywords people are using to find your website </li></ul><ul><li>Use Google Adwords Keyword Tool to get multiple search results or variations to phrases </li></ul><ul><li>Alexa.com can also be used to get an idea of how visitors are finding your sites </li></ul><ul><ul><li>Results are provided on a monthly basis </li></ul></ul><ul><ul><li>Can also obtain demographic information </li></ul></ul><ul><li>SEOmoz Pro can show you more advanced search information also. </li></ul>
    4. 4. Basic Competitor Analysis <ul><li>What your competition is using to get on first page listing on search engines </li></ul><ul><li>Enter the keywords you researched on google to see what companies are already ranking on the 1st page results. </li></ul><ul><li>Analyze what these companies are using in the titles and meta descriptions and the url of the page. </li></ul><ul><li>Next start looking into the pages more indepth that are ranking- are they using the keywords in the heading tags H1, H2, H3 etc, how often are they using the keyword phrases throughout the body's paragraphs </li></ul><ul><li>Are they using any of these keyword phrases in bold text or as a hyperlink or sometimes called anchor text link </li></ul>
    5. 5. How Meta Title and Descriptions Look on Google Searches in Santa Cruz
    6. 6. Headings and Text
    7. 7. Anchor Text Example
    8. 8. Conversion Rate Optimization
    9. 9. Conversion Rate Optimization cont'd <ul><li>Helpful techniques that will make your visitor stay and buy </li></ul><ul><li>Does your web page answer all their questions? </li></ul><ul><li>Eye tracking studies have shown that people tend to look </li></ul><ul><ul><li>First , at the upper-left-hand area of the page, </li></ul></ul><ul><ul><li>Second , At your headline, </li></ul></ul><ul><ul><li>Third , at the left-hand side of the page. </li></ul></ul><ul><ul><li>Have calls to action at the top of the page. </li></ul></ul><ul><li>Put the most important stuff above the fold . </li></ul><ul><li>Compile list of objections to buying and for each one create a counter objection. </li></ul><ul><li>Show case your best credibility or &quot; persuasion assets &quot; on your home page. </li></ul>
    10. 10. Conversion Optimization Layout
    11. 11. Showcase your best assets -with company logos
    12. 12. Adding Social to the Mix <ul><li>Google is trying to compete with facebook and twitter in the social sharing market place </li></ul><ul><li>Google favors and places a heavy emphasis on Google+ profiles and business pages. </li></ul><ul><ul><li>Take advantage of this. </li></ul></ul><ul><li>You should be using Google + business pages to promote and share links to video & blog posts about your company. </li></ul><ul><li>Last week Google launched Search Plus your World </li></ul><ul><ul><li>This mixes personal and private search results for gmail and Google+ account users. </li></ul></ul><ul><ul><li>Network with other Google+ users </li></ul></ul>
    13. 13. SEO Tips Recap <ul><li>Compile a list of keywords </li></ul><ul><li>Perform a google search based on keywords </li></ul><ul><li>Research what competitors come up on first page results </li></ul><ul><ul><li>See what keywords they are using </li></ul></ul><ul><ul><li>Place keywords on your headings and titles </li></ul></ul><ul><ul><li>Do they sprinkle keywords throughout paragraphs </li></ul></ul><ul><li>List your best assets -above the fold </li></ul><ul><li>Describe your products and services well in key areas on your website - compile a list of objections </li></ul><ul><li>Include calls to action </li></ul><ul><li>Integrate social updates into SEO Campaigns </li></ul><ul><ul><li>Google favors Google+ plus 1s </li></ul></ul><ul><ul><li>Network on google+, facebook, twitter </li></ul></ul>
    14. 14. SEO Workshops at Cruzio <ul><li>Register for the workshop at webworxsantacruz.com </li></ul><ul><li>Hands on </li></ul><ul><li>$89 </li></ul><ul><li>More detail about what we spoke about today, PLUS </li></ul><ul><ul><li>Wordpress plugins and features to help you integrate SEO easily into your website </li></ul></ul><ul><ul><li>Make your content more attractive </li></ul></ul><ul><ul><li>Introduction to Local SEO </li></ul></ul><ul><ul><li>Get familiar with google webmasters and google analytics - add a sitemap to your website, add google analytics to your website. </li></ul></ul><ul><li>A Marketing Plan </li></ul><ul><li>WebWorxSantaCruz.com </li></ul>

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