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Uploaded byPeter "Dr. Pete" Meyers
Be the Answer: SEO in 2016
This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.
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Be the Answer: SEO in 2016
- 1. BETHEANSWER: SEOIN2016DR. PETE MEYERS• MARKETING SCIENTIST • MOZ
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- 11. KNOWLEDGEGRAPHISEXPANDING Google won’t sayofficially what percentage of queries evoke a Knowledge Graph answer but appears comfortable with a ballpark estimate of about 25 percent. -- Steven Levy http://mz.cm/sic2-dp
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- 67. 3 TYPES, 3TACTICS FUTUREPROOF
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