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Be the Answer: SEO in 2016

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As more searchers turn to mobile, wearables, and voice, Google is looking to deliver succinct answers. From Knowledge Cards to Live Results to Featured Snippets, learn how Google is changing and how and where you can compete in the evolving world of answer-driven organic search marketing.

Published in: Marketing
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Be the Answer: SEO in 2016

  1. BETHEANSWER: SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. http://mz.cm/algo
  3. http://mz.cm/sic1-dp
  4. http://mozcast.com
  5. OURMASSDELUSION
  6. SPOTTHEORGANIC!
  7. SPOTTHEORGANIC!
  8. SPOTTHEORGANIC!
  9. SPOTTHEORGANIC!
  10. SPOTTHEORGANIC!
  11. KNOWLEDGEGRAPHISEXPANDING Google won’t say officially what percentage of queries evoke a Knowledge Graph answer but appears comfortable with a ballpark estimate of about 25 percent. -- Steven Levy http://mz.cm/sic2-dp
  12. KNOWLEDGECARDS
  13. FEATUREDSNIPPETS
  14. FEATUREDSNIPPETS
  15. RELATEDQUESTIONS
  16. RELATEDQUESTIONS
  17. KNOWLEDGECOMBOS
  18. QUICKANSWERS AREDESIGNED FORMOBILE.
  19. ANSWERSARE GETTINGMORE DISRUPTIVE.
  20. QUICKANSWERS WILLDOMINATE VOICESEARCH.
  21. CLOSED ECOSYSTEMS: THEBADNEWS
  22. LIVERESULTS:WEATHER
  23. LIVERESULTS:STOCKS
  24. LIVERESULTS:SPORTS
  25. “MEGA-VIDEO”BOX
  26. LYRICS(GOOGLEPLAY)
  27. DEFINITIONCARDS
  28. CALCULATORS&TOOLS
  29. MEDICALKNOWLEDGE
  30. GOOGLENOWCARDS
  31. CURATEDKNOWLEDGE: GOODISHNEWS
  32. KNOWLEDGEPANELS
  33. KNOWLEDGEPANELS
  34. KNOWLEDGEECOSYSTEM
  35. STRUCTUREDDATA
  36. http://mz.cm/sic3-dp
  37. http://mz.cm/sic4-dp
  38. DOYOUWANTTHIS?
  39. DOYOUWANTTHIS?
  40. INDEXEDKNOWLEDGE: BETTER NEWS
  41. THETRUTHISOUTTHERE
  42. THETRUTHISOUTTHERE
  43. EXTRACTEDANSWERS
  44. BULLETED/ORDEREDLISTS
  45. RICHLISTSWITHIMAGES
  46. RICHDATAINTABLES
  47. RELATEDQUESTIONS
  48. I’MFEELINGCURIOUS
  49. http://mz.cm/sic5-dp
  50. CANYOUSKIPTHELINE? #0
  51. FASTTRACKTOTHETOP? #0 #5
  52. IT’SYOURDATA(RIGHT?)
  53. MISSIONACCOMPLISHED
  54. CHALLENGEACCEPTED
  55. CHALLENGEACCEPTED
  56. POORQUESTIONMATCH
  57. 0/1COMBOUNLOCKED!
  58. 1.RANKONPAGEONE 2.TARGETTHEQUESTION TWO“EASY”STEPS
  59. 3 TYPES, 3 TACTICS FUTUREPROOF
  60. 1.LOWOPPORTUNITY:MONITOR
  61. 2.MIXEDOPPORTUNITY:CHOOSE
  62. 3.HIGHOPPORTUNITY:OPTIMIZE
  63. http://mz.cm/glossary
  64. THANKYOUpeter@moz.com • @dr_pete

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