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BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
http://mz.cm/algo
http://mz.cm/sic1-dp
http://mozcast.com
OURMASSDELUSION
SPOTTHEORGANIC!
SPOTTHEORGANIC!
SPOTTHEORGANIC!
SPOTTHEORGANIC!
SPOTTHEORGANIC!
KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp
KNOWLEDGECARDS
FEATUREDSNIPPETS
FEATUREDSNIPPETS
RELATEDQUESTIONS
RELATEDQUESTIONS
KNOWLEDGECOMBOS
QUICKANSWERS
AREDESIGNED
FORMOBILE.
ANSWERSARE
GETTINGMORE
DISRUPTIVE.
QUICKANSWERS
WILLDOMINATE
VOICESEARCH.
CLOSED ECOSYSTEMS:
THEBADNEWS
LIVERESULTS:WEATHER
LIVERESULTS:STOCKS
LIVERESULTS:SPORTS
“MEGA-VIDEO”BOX
LYRICS(GOOGLEPLAY)
DEFINITIONCARDS
CALCULATORS&TOOLS
MEDICALKNOWLEDGE
GOOGLENOWCARDS
CURATEDKNOWLEDGE:
GOODISHNEWS
KNOWLEDGEPANELS
KNOWLEDGEPANELS
KNOWLEDGEECOSYSTEM
STRUCTUREDDATA
http://mz.cm/sic3-dp
http://mz.cm/sic4-dp
DOYOUWANTTHIS?
DOYOUWANTTHIS?
INDEXEDKNOWLEDGE:
BETTER NEWS
THETRUTHISOUTTHERE
THETRUTHISOUTTHERE
EXTRACTEDANSWERS
BULLETED/ORDEREDLISTS
RICHLISTSWITHIMAGES
RICHDATAINTABLES
RELATEDQUESTIONS
I’MFEELINGCURIOUS
http://mz.cm/sic5-dp
CANYOUSKIPTHELINE?
#0
FASTTRACKTOTHETOP?
#0
#5
IT’SYOURDATA(RIGHT?)
MISSIONACCOMPLISHED
CHALLENGEACCEPTED
CHALLENGEACCEPTED
POORQUESTIONMATCH
0/1COMBOUNLOCKED!
1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS
3 TYPES, 3 TACTICS
FUTUREPROOF
1.LOWOPPORTUNITY:MONITOR
2.MIXEDOPPORTUNITY:CHOOSE
3.HIGHOPPORTUNITY:OPTIMIZE
http://mz.cm/glossary
THANKYOUpeter@moz.com • @dr_pete

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