The document contains scripts for tracking analytics from Google and DoubleClick. It also contains code for setting custom variables, including setting a user segment variable. The document provides demographic information about a user, "Dinky Danny", including age range, location, gender, and affinity segments related to travel and health/fitness. It also contains brief text fragments about Smurfs.

12. Scuzzy SmurfetteStylish Smurfette

19. <script type="text/javascript"> var _gaq = _gaq || [];
_gaq.push( ['_setAccount', 'UA-XXXXXXX-1'],['_trackPageview'] );
(function() { var ga = document.createElement('script'); ga.type
= 'text/javascript'; ga.async = true; ga.src = ('https:' ==
document.location.protocol ? 'https://' : 'http://') +
'stats.g.doubleclick.net/dc.js'; var s =
document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s); })(); window.onload =
function() { if(_gaq.I==undefined){ _gaq.push(['_trackEvent',
'tracking_script', 'loaded', 'ga.js', ,true]); ga =
document.createElement('script'); ga.type = 'text/javascript';
ga.async = true; ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js'; s =
document.getElementsByTagName('script')[0]; gaScript =
s.parentNode.insertBefore(ga, s); } else {
_gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'dc.js',
,true]); } }; </script>

20. <script type="text/javascript"> var _gaq = _gaq || [];
_gaq.push( ['_setAccount', 'UA-XXXXXXX-1'],['_trackPageview'] );
(function() { var ga = document.createElement('script'); ga.type
= 'text/javascript'; ga.async = true; ga.src = ('https:' ==
document.location.protocol ? 'https://' : 'http://') +
'stats.g.doubleclick.net/dc.js'; var s =
document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s); })(); window.onload =
function() { if(_gaq.I==undefined){ _gaq.push(['_trackEvent',
'tracking_script', 'loaded', 'ga.js', ,true]); ga =
document.createElement('script'); ga.type = 'text/javascript';
ga.async = true; ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js'; s =
document.getElementsByTagName('script')[0]; gaScript =
s.parentNode.insertBefore(ga, s); } else {
_gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'dc.js',
,true]); } }; </script>

40. _gaq.push([‘_setCustomVar',1,'user
Segment',userSegmentName ,1]);

52. Dinky Danny is
• Age Range: 25-44
• Location: United States
• Gender: Female
• Affinity Segments: Travel Buffs, Health and Fitness Buffs

69. He’s So
Smurfy!

75. @IPULLRANK
Michael King
Digital Marketing Consultant
mike@ipullrank.com
@iPullRank