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Social Media Success Stories

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We'll look at two social media success stories and discuss why each one was successful. We'll begin with a look into EdgeRank, Facebook's algorithm for prioritizing the New Feed.

Then we'll talk about a Facebook success for a 501c3. We planned a celebration for an organization of 10 people and got 100 people in attendance We'll look at another story about a group of folks who thought Facebook was either a toy or evil. We were able to get folks on board and raise money for the homeless in my town using Facebook.

We'll look at other social media outlets and introduce the Pew Research Center's internet data. We'll have a lively discussion and plenty of time for attendees to share their own successes and ask questions of the group.

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Social Media Success Stories

  1. 1. It’s My Party and I’ll Post if I Want To or How I used a picture of my pastor naked to pack the church Social Media Success Stories Viqui Dill @viqui_dill InterChange Conference #InterChangeNE @STCNewEngland #STCorg
  2. 2. Icebreaker: Who are you? • Who are you? • How do you use social media? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  3. 3. Agenda: What’s really going on? • What is EdgeRank? • Facebook story #1 • Facebook story #2 • Other social media sites @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  4. 4. Expectations: What do you want to chat about? • Have fun • Get out on time • Hear stories • Learn new ways to connect • Off topic at least once • How to manage the insane number of SM outlets • What are the superpowers of each tool • Marketing, pushing out, boost the signal @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  5. 5. Social Media is big big big • My town is a facebook town • Our industry is a twitter and LinkedIn industry • It’s free • Use it wisely @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  6. 6. What is EdgeRank? • EdgeRank is an algorithm developed by Facebook to govern what is displayed— and how high—on the News Feed. http://www.whatisedgerank.com/ @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  7. 7. How do we leverage EdgeRank? • Affinity is user-to-user – The more users tagged in a post, the more chances you have of triggering an appearance in the News Feed of another user – Tag as many users as apply to a post @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  8. 8. How do we leverage EdgeRank? • Weight is heavier for photos and video than for text – Create a meme instead of just typing the message – Create a meme in which you can appropriately tag users @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  9. 9. How do we leverage EdgeRank? • Time decay depends on the best times to catch users on Facebook – Check your insights for times of day – Check your insights for days of the week @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  10. 10. Story #1: Naked Chris • Objective: – Get every seat at Chris’ licensing celebration full • Gameplan – Create a bunch of crazy meme invitations – Tag a bunch of folks in the memes – Post them regularly @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  11. 11. Current reality • Link only post reached 36 people – 1 like – 0 comments @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  12. 12. • Naked Chris meme – 3 tags – Link to event • Results – 13 comments – 27 likes – 428 interactions Crazy meme #1 @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  13. 13. • Naked Chris meme – 3 tags – Link to event • Results – 13 comments – 27 likes – 428 interactions Crazy meme #1 @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  14. 14. Crazy meme #2 • American Gothic meme – 1 comment – 7 likes – 141 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  15. 15. Crazy meme #3 • Dog poker meme – 8 likes – 6 comments – 232 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  16. 16. Crazy meme #3 • Dog poker meme – 8 likes – 6 comments – 232 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  17. 17. Crazy meme #4 • Scream meme – 2 likes – 1 comments – 92 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  18. 18. Crazy meme #5 • Napoleon meme – 4 likes – 2 comments – 169 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  19. 19. Crazy meme #6 • Dos Equis meme – 8 likes – 2 comments – 159 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  20. 20. Crazy meme #7 • Lottery ticket meme – 5 likes – 3 comments – 72 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  21. 21. Crazy meme #8 • Fake ID meme – 3 likes – 3 comments – 145 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  22. 22. Let’s look at a graph • Naked Chris FTW! 0 50 100 150 200 250 300 350 400 450 Lifetime Impressions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  23. 23. And we filled the room! @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  24. 24. Story #2: Singing for the homeless • Objective – Get 100 voices in the choir – Invite people to the concert – Raise money for WATTS • Gameplan – Get the community on board – Photos with tags of rehearsals – Countdown to concert day – Infographic shape experiment @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  25. 25. Overcoming the mindset @viqui_dill @STCNewEngland #STCorg #InterChangeNE • Facebook is not evil • Facebook is not a toy
  26. 26. Get the team on board! • Preaching to the choir: – Everybody has a favorite communication language. – Tower of Babel Communication isn’t easy anymore. http://www.biblegateway.com/passage/?search=Genesis+ 11&version=NIV – Day of Pentecost It’s a miracle. We all hear the good news in our own favorite communication language. http://www.biblegateway.com/passage/?search=Acts +2&version=KJV @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  27. 27. Get the team to join in! • Users more likely to react (Like or comment) than post a new status – Like the page – Connect with me – Tag yourself – Repost @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  28. 28. Rehearsal photos • Tag everyone • Post real time • There’s room for you, come have fun with us. @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  29. 29. Countdown memes • Generate some tension • Schedule posts daily @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  30. 30. Good results • Interactions – Up from 50 to 300 • Choir participation – Up from 50 to near 100 • Concert attendance – Full house • Fundraising – $3000 to WATTS @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  31. 31. Twitter • Get the community on board • Use a hashtag – Use lots of hashtags • Tag with @handles • Schedule tweets @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  32. 32. LinkedIn • Professional networking • Emailed notifications – STC members prefer to hear news via email • Less likely to be blocked at work @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  33. 33. Other Social Media Outlets • Pew Internet http://www.pewinternet.org/ @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  34. 34. Expectations? • Did we meet your expectations today? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  35. 35. Questions/Feedback? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  36. 36. Thank you! @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  37. 37. Connect with me • Read the bio http://www.stcwdc.org/bios/dill_bio.shtml • Email social_media@stcwdc.org • @viqui_dill https://twitter.com/viqui_dill • Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5 • Slideshare http://www.slideshare.net/viqui_dill • Facebook https://www.facebook.com/viqui.dill @viqui_dill @STCNewEngland #STCorg #InterChangeNE

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