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Social Media For Travel Brands

Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com

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@eskimon • #TheSocialTraveller • 1We Are Social
THE SOCIAL
TRAVELLER
SIMON KEMP • WE ARE SOCIAL
SOCIAL MEDIA FOR TRAVEL MARKETERS
we
are
social
@eskimon • #TheSocialTraveller • 2We Are Social
SIMON KEMP
@eskimon
@eskimon • #TheSocialTraveller • 3We Are Social
@eskimon • #TheSocialTraveller • 4We Are Social
THIS REPORT IN CONTEXT
Singapore Tourism Board (STB) recently
commissioned We Are Social to research and
analyse the latest trends in social media behaviour
around the world, and provide our perspectives
on how these developments will impact travel
marketers in the coming months. We presented the
findings contained in this presentation at STB’s
Digital Marketing Lab a few weeks ago, but STB
have been kind enough to make these findings
publicly available for the world in this document.
@eskimon • #TheSocialTraveller • 5We Are Social
CONTENTS
1. THE STATE OF GLOBAL SOCIAL
2. SUCCEEDING IN SOCIAL
3. OUR RESEARCH FINDINGS
4. SOCIAL & THE ‘TRAVEL CYCLE’
5. KEY TIPS FOR SUCCESS
@eskimon • #TheSocialTraveller • 6We Are Social
SOCIAL MEDIA USAGE AROUND THE
WORLD IS CHANGING ALL THE TIME

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Social Media For Travel Brands