2. MEANING
Research can be defined as the search
for knowledge or any systematic
investigation to establish facts.
It is a systematic, scientific and careful
enquiry or examination to discover
new relationship between or to
expand existing knowledge for some
specific purpose.
4. TYPES OF RESEARCH
DESCRIPTIVE AND ANALAYATICAL RESEARCH.
Is a fact finding investigation which is aimed at describing the
characteristic of individual, situation or a group(or) describing
the state of affairs as it exist in present.
Researcher have no control over the variables.
To discover causes.
Example:- a student of management pursue a research on
customer preference about a product or services.
Frequency of shopping.
5. • Analytical research:- is primarily
concerned with testing of hypothesis
and specifying and interpreting
relationship by analyzing the fact or
information already available.
• Eg:- Researcher on a company’s
financial performance over a long
times.
6. • Quantitative research and qualitative
research.
QUANTITATIVE RESEARCH is
employed for measuring the quantity or
amount of a particular phenomenon by
the use of statistical analysis.
Qualitative research:- is a non-
quantitative type of analysis which is
aimed at finding out the quality of a
particular phenomenon.
7. • EXPERIMENTAL RESEARCHT IS
design to assess the effect of one
particular variable constant or
controlled.
• Experimental research is commonly
used in science such as sociology
and psychology, physics, chemistry ,
biology and medicine etc.
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8. Historical research
• It is the study of past records and
other information sources, with a view
to find the origin and discover the
trends in the past, in order to
understand the present and anticipate
the future
