2. DEFINITION
A search for knowledge.
It’s a scientific and systematic search for pertinent
information on a specific topic.
According to the learner’s dictionary, “Research is
a careful investigation or inquiry specially through
search for new facts in any branch of knowledge.
3. DEFINITION
According to clifford woody, “Research comprises
defining and redefining problems, formulating
hypothesis or suggested solutions, collecting,
organizing and evaluating data, making
deductions and reaching conclusions and at last
carefully testing the conclusions to determine
whether they fit the formulating hypothesis.
4. OBJECTIVES
To gain familiarity with a phenomenon or to achieve
new insights into it (studies with this object in view are
termed as exploratory or formulative research studies).
To portray accurately the characteristics of a particular
individual, situation or a group (studies with this object
in view are known as descriptive research studies).
5. OBJECTIVES
To determine the frequency with which
something occurs or with which it is associated
with something else (diagnostic research studies).
To test a hypothesis of a causal relationship
between variables (hypothesis- testing research
studies).
6. TYPES OF RESEARCH
DESCRIPTIVE RESEARCH
It includes surveys and fact finding enquiries.
It exists at present and often used term as Ex post
facto research.
The researcher has no control over the variables,
s/he can only report what happened/ what is
happening.
Examples; Frequency of shopping, preferences of
people.
All kind of survey methods are used including
comparative and correlational.
7. TYPES OF RESEARCH
ANALYTICAL RESEARCH
The researcher has to use facts or information
already available, and analyze these to make critical
evaluation of the material.
8. TYPES OF RESEARCH
APPLIED RESEARCH
Aim:- Finding a solution for an immediate problem
facing a society or an industrial/business
organization.
Research concerning human behavior carried on
with a view to make a generalizations about human
behavior aiming at certain conclusions facing a
concrete social or business problem.
Example; Marketing research, evaluation research
9. TYPES OF RESEARCH
FUNDAMENTAL RESEARCH
Concerned with generalizations and with the
formulation of a theory.
Research concerning some natural phenomenon or
relating to pure mathematics are examples of
fundamental research.
10. TYPES OF RESEARCH
QUANTITATIVE RESEARCH
It is based on the measurement of quantity or
amount.
It is applicable to phenomena that can be
expressed in terms of quantity.
11. TYPES OF RESEARCH
QUALITATIVE RESEARCH
Phenomena relating to or involving quality or kind.
Example:- Motivation research, Investigating the
reasons for human behavior.
Aims- Discovering the underlying motives and
desires, using in depth interviews for the purpose.
Example:-Attitude or opinion research
12. TYPES OF RESEARCH
CONCEPTUAL RESEARCH
Related to some abstract ideas or theory.
Used by philosophers and thinkers to develop new
concepts or to reinterpret existing ones.
13. TYPES OF RESEARCH
EMPIRICAL RESEARCH
It relies on experience or observation alone, often
without due regard for system and theory.
It is appropriate and considered to be the most
powerful support possible for given hypothesis.
Example:- Experiment research
14. SOME OTHER TYPES OF RESEARCH
One type research or longitudinal research
Field setting/ laboratory/ Simulation research
Clinical or diagnostic research
Exploratory research
Historical research
15. RESEARCH TYPES AND METHODS
TYPE
• Library Research
METHODS
Analysis of historical records
Analysis of documents
16. RESEARCH METHODS
TYPE
• Field Research
METHODS
Non- Participant (direct observation)
Participant observation
Mass observation
Mail questionnaire
Opinionnaire
Personal interview
Focused interview / Group interview
Telephone survey
Case study and life history