Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
2. DEFINATION
2
Marketing mix is defined as the set of
controllable tactical marketing tools that the
firm blends to produce the response it wants in
the target market. The marketing mix consists
of everything the firm can do to influence the
demand for its product
3. EVOLUTION OF MARKETING MIX
3
E.Jerome McCarthy popularised the
concept of Marketing Mix by grouping
different marketing and related
variables into 4 elements namely :
PRODUCT, PRICE,PLACE & PROMOTION
5. PRODUCT
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Anything that can be offered to a market for
attention, acquisition, use or consumption that
might satisfy a want or need. It includes physical
objects, services, persons, place, organizations
and even ideas.
7. PRICE
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The amount of money charged for a
product or service, or the sum of the
values that consumers exchange for
the benefits of having or using the
product or service.
9. PLACE
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Place includes company activities that
make the product available to target
consumers . It is alternatively called
Channel of distribution or Physical
distribution