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Strategic Service Vision Competitiveness DEA

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Smit Kumar
Smit Kumar

marketing of services

Business
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Chapter 3 Service Strategy
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Objectives (Short List) ,[object Object],[object Object],[object Object]
Strategic Service Vision Elements ,[object Object],[object Object],[object Object],[object Object]
Target Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service Concept ,[object Object],[object Object],[object Object],[object Object]
Operating Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service Delivery System ,[object Object],[object Object],[object Object]
Competitive Environment of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Service Strategies ,[object Object],[object Object],[object Object]
Overall Cost Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus ,[object Object],[object Object],[object Object]
Interactive Class Exercise ,[object Object],[object Object]
Customer Criteria for Selecting a Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Purchase Decision ,[object Object],[object Object],[object Object]
Competitive Role of Information in Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Virtual Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limits in the Use of Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
Class Discussion ,[object Object],[object Object],[object Object],[object Object]
Using Information to Categorize Customers ,[object Object],[object Object],[object Object],[object Object]
Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object]
Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Strategic Service Vision Competitiveness DEA

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