Consumer Behavior

Consumer Behavior
1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards
Kraft Foods versus their attitude towards Vegemite.
The tricomponent attitude model is made up of Cognitive, Affective and Conative component. The
three components are interrelated and integrate to form an attitude of a person toward any product or
service in consumer scenario. Here we are studying how the consumers react to Kraft Food and
Vegemite.
Cognitive Component
Cognition is basically making decisions going through a thinking process. So this thinking process
can occur on the basis of knowledge and perceptions that already existed in the consumers ' minds.
The Cognitive Component of attitude is developing a belief based on past ... Show more content on
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Elements of Consumer learning
The basic elements that contribute to an understanding of learning are motivation, cues, response
and reinforcement. Consumers will be motivated to learn if the information is relevant to their needs
and goals while cues serve to direct consumer drives when they are consistent with consumer
expectations. Response is how consumers react or behave to a drive or a cue while reinforcement
increases the likelihood a response will occur in the future as a result of a cue.
Kraft encouraged consumer input for their new Vegemite product through the "How do you like
your Vegemite" and the "Name me.." campaign. By getting the consumers to be involved, the
Australians will feel that they 'own' the brand which created the sense of belonging. Kraft asked
consumers to log on to the website and post their ideas on the different ways they ate the product.
Instrumental Conditioning
Instrumental Learning theorists believe that learning occurs through a trial and error process in
which the positive outcomes in the form of results or desired outcomes lead to repeat behaviour like
Repeat Purchase or Repeat Positive Word of Mouth. Both positive and negative reinforcement can
be used to encourage the desired behaviour. The timing of repetitions influences how long the
learned material is retained. Learning usually persists longer with distributed re–inforcement
schedule, while mass repetitions produce more initial
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How Does Australia Become Too Americanised
Is Australia becoming too Americanised? Americanisation is to make or become American in
character. American culture is overriding the culture of our nation and will continue to as American
aspects keep becoming larger within Australia. Over the past years Australia's identity is being
merged with America, as aspects like American foods/ brands, TV/film, trends and slang are
becoming extremely popular and influencing Australian citizens. Through these common American
aspects our Australian culture as what it is stereotyped to be fading dramatically.
American based food industries and American brands are becoming increasingly popular within
Australia. Businesses such as McDonald's are more common within Australia compared to places
like the UK as the amount of McDonald's is significantly less. Although McDonalds is an American
company they include Australian produce such as meats to make it seem Australian. Many typical
Australian food brands are actually owned by other American companies, such as vegemite
originally owned by Kraft but is now currently owned by a US Confectionary company. Due to the
change in ownership the once know ... Show more content on Helpwriting.net ...
After the war, Australia struggled to keep up with the increase in Hollywood films and television
programs. This was shown as during the 1960's, 83% of television programs viewed in Australia
were American. America's population is larger than Australia, and as both are English speaking
countries, it is cheaper for America to produce films due to the higher demand and higher economy.
Australian films often include American actors as this creates a higher rating and higher demand to
see the film. As the majority of movies are America based or have American actors, it influences
how Australian's behave and act in terms of language and common slang, as what is portrayed in
American comes forward into

Legal And Political System Of Australia
Legal and Political System Australia's government design was taken from the British Westminster
system after those who originally colonized Australia. A functional, western style democracy, there
are a number of minor political parties operating in Australia but the country's federal politics is an
essential 2–party system at present, much like the United States (Our Country, 2015). Power in
Australia is shared between various levels of government, the Federal, State and territorial.
Establishing operations within Australia would require understanding the Federal government's laws
and policies as well as the laws and policies of the six state governments as well as two additional
territories each with its own regional governing body. Law ... Show more content on Helpwriting.net
...
Australia's main trading partners are China, Japan, the United States, Republic of Korea and
Singapore. Nearly half of Australia's trade activity in terms of imports and exports are with these 5
countries alone. Particularly with the recent growth of the Chinese economy, Australia's chief
trading partner, the country has seen growth in its exports. However very recently the growth of the
Chinese economy has been slowing which is a risk to Australian exports. 72% of Australia's two–
way trade is within the APEC countries. Like the G20, this trade relationship is quite significant.
Australia's single top import is personal travel services, however overall most of what Australia
imports is petroleum products and motor vehicles. It's appetite for refined petroleum increased by
12% over the past 5 years. Australia's top exports are its natural resources, iron ores, coal and natural
gas. (Australian Government: Department of Foreign Affairs and Trade, 2014) Since 2012, Australia
has maintained a mostly negative trade balance, perhaps amid uncertainty of its currency against the
US dollar, but more likely is its economic growth is causing it to import more and more petroleum
products which it's exports of its own natural resources is not able to match. Australia and Canada
have similar economic policies that govern their banking systems. As a result both countries

Plan for International Trade
1. Shipping and airfreight services and determine the most appropriate transport method and route
and protection/security options 1) 3 air cargo services: * Worldwide customs and forwarding agents
* DHL * FedEx
3 shipping services: * K–line Japan * Worldwide customs and forwarding agents * NYK Container
Line
2) The configuration and carrying capacities of 2 types of aircraft and 2 ocean vessels that go to
Japan.
There are many types of aircraft which go to Japan from Australia, two of these are: * Airbus a330–
300
Range: 11,750 km
Overall length: 63.96 m
Height: 16.83 m
Max Payload: 45.9 tonnes
Freight Capacity: LD3 capacity under floor: 32 Max pallet number under floor: 9+5 LD3 Bulk ...
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Containers are connected at the corners with locking devices.
Today, container ships are used as major transport method between countries, and most of products,
which are called dry cargo such as daily products, processed food, timbers and metals, are
transported by container ship.
* Reefer ship
Reefer ships are a refrigerated cargo ship; a type of ship typically used to transport perishable
commodities which require temperature–controlled transportation, such as fruit, meat, fish,
vegetables, dairy products and other foods. Carrying capacities depend on the number electrical
outlet of that ship.
3) Shipping services and transport routes offered by the 3 air cargo services and 3 shipping services.
Air cargo service * FedEx
FedEx is an American global courier delivery services company. The company has expanded from
its original focus on ground and air–based services to include home delivery options and a retail
division. They have 5 choices when shipping around the world. In case of above 68kg packages,
customers can choose 2 choices,

Transport routes: the products will be corrected by FedEx from factories to FedEx branch, and then
they are carried to the nearest airport. After that, the products are transported to Japan by airplane. It
is not sure that where the products go through on the way to Japan. It may be transported directly
from Australia or it might be sent to Japan via some airport like Hong Kong, Singapore

Causes Of Australia's War
Although Australia participated in lots of wars, it still has world connections with the United States
of America, China, New Zealand, India, Thailand, Malaysia, Singapore and Indonesia. In Australia,
has almost every religions, 64% are Christian, 25.8% are Catholic, 2.7% are Muslims and 0.7 are
Hinduism. The natives in Australia are called the Aboriginals. They came from Asia, and there are
500–600 different groups of them. In the year of 1788, on January, the first fleet of the follow
convicts, which were most English, arrived on Botany Bay: England, Ireland, Scotland and Wales.
They were commanded by Captain Arthur Phillips.
From the year 1760 to the year 1860, Australia's bushrangers time covered almost a hundred years
from the first convict

Australian Popular Culture
Popular Culture Depth Study–Kayhla Walters
This essay will be comparing and contrasting the jazz song 'Dream a Little Dream of Me' written by
Fabian Andre and Wilbur Schwandt and the rock 'n' roll song 'Land Down Under' by Men at Work.
By examining these songs this essay will discuss the differences and similarities between the two
songs from two different eras and genres, examining the themes, values, language used and the
influences the songs had on their audiences and Australia.
The language used in the two songs is very different. The rock and roll song 'Land Down Under'
uses a lot of lingo/slang. The title of the song itself is slang, 'land down under' is a nickname/slang
for Australia and this line is used throughout the song. Other unique Australian slang is used
throughout the song such as chunder, a euphemism enforcing the Australian culture of drinking
(until they "chunder", vomit). As well as "Zombie", in the line 'Head full of zombie', Zombie being
slang for marijuana. References to an iconic Australian product, ... Show more content on
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In 'Dream a Little Dream of Me' the theme is love, and in 'Land Down Under' the theme is love of
their country. By looking at the themes of the songs we can tell that in the 1930's people were
influenced more by love and loving those around you, so people really connected with the song
'Dream a Little Dream of Me'. When 'Land Down Under' came out Australians were embracing their
new and unique culture and this song was embracing the culture and making it known worldwide.
The values of the people listening to 'Dream a Little Dream of Me' were a lot more conservative
than those of the people listening to 'Land Down Under'. In the Rock n roll song they talk about
doing drugs, drinking until they puke and also being proud about all that. In the jazz song they talk
about love and hope, so it shows that people back then believed in

Essay on healthcare
Q2–Evaluate Vegemite's brand image based on the social media research undertaken by Talbot and
his team .In light of these historic factors, Why did Talbot want to revitalize the brand?
Answer–Part 1 The brand image is the brand's total personality impression in the consumer's mind
(real and imaginary qualities and shortcomings). It is developed through advertising campaigns over
time with a consistent theme. Talbot and his team conducted social media research and there
objective was to: –
1.Identify valuable trends and patterns in consumers.
2.Provide insight for development of potential vegemite product extensions.
3.To find the unique trend and pattern from the conversational web.
After the research the team ... Show more content on Helpwriting.net ...
The product was made and in first two months following launch, Kraft's New Vegemite sold 2
million jars and achieved 12% house hold penetration. Consumers enjoyed the new taste of it and
results were remarkable.
Q3–Compare the "How do you like your vegemite " campaign with "isnack 2.0" Naming campaign.
Why were the results do different?
Answer– "How do you like your Vegemite" Campaign Firstly the campaign allowed people to think
about and reappraise their past and present consumption. It was a public relation campaign and was
the most successful campaign in history of the Kraft ANZ. Major retailers were running out of
vegemite and Kraft has to ship over 1000 tons per month. Sales also increased by 5% than previous
year. The associated foods sales of cheese and avocado also rose sharply. Use of Social media help
paid them handsomely and people also sent 300,000 submissions, suggesting new combination for
vegemite. The campaign main goal was to know what was other food associated with vegemite so
that they can produce a perfect combination.
"Isnack 2.0" Naming campaign It was a competition–based campaign and it ran for almost six
weeks and consisted of voting via online, SMS and regular mail .48,000 names were suggested
some of them were ridiculous to

The Land Of The Long White Cloud Essay
Aotearoa, "The land of the long white cloud", is known today by many people as New Zealand, the
third most beautiful country in the world. If one is planning on moving there or visiting, it definitely
a country that will not disappoint. New Zealand is known for many things, especially their
outstanding food and their successful economic situation. During 800 C.E. a group of people from
Polynesia, made their way over to New Zealand. In the 17th century the same group of Polynesians
evolved as the Maori, a spiritual group. The Maori are responsible for New Zealand's original name
Aotearoa, "The land of the long white cloud". However, that name was changed when a Dutch
explorer landed on their land, he changed the name to New Zealand, after a Dutch province. When
the Europeans came to New Zealand, the Maori tribe was pushed out of their homes, farms and
businesses. It was not until 1840 that Britain signed the Treaty of Waitangi, which protected the
Maori tribe for fear of the Europeans. New Zealand was a colony governed by the British until
1907. Now the queen of the United Kingdom, Queen Elizabeth, only has a small amount of control
over New Zealand. The Maori culture still exists in New Zealand today. Visitors who go to New
Zealand can experience their food, daily rituals, and song and dance if they would like to learn more
about their culture. The New Zealand rugby team before every game performs the traditional Maori
war dance, Kapa Haka, to scare their opponent. The

Marketing on Vegemite
This essay will explain the target market and the 4P's analysis for one of the Kraft product,
Vegemite. Kraft Inc Company, which is the owner of Vegemite product in Australia, is the largest
food and beverage company in The United States. Kraft has been a major player in the food and
beverage industry for a long time ago. Kraft has broad range products of food and beverage that are
available around the world. One of the Kraft products that are marketed in Australia is Vegemite.
Vegemite is considered as much a part of Australia's heritage as kangaroos and the Holden cars. It is
actually an Australian obsession that has become a unique and loved symbol of the Australian nation
(Vegemite Australia, 2010). It is made from leftover brewers' ... Show more content on
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The second Promotion mix is Public Relations. Kraft through its program "The Happy little
Vegemite Foundation" uses Public Relations to Celebrate 80th birthday of Vegemite. The
Foundation will provide up to $80,000, each of $2,000 to not–for–profit organisations who are
working in their community to create a healthy, happy, fun and safe future for people under the age
of 18. The Third promotion mix is personal selling, Kraft rarely uses personal selling to promote
vegemite, because of expensive cost of using personal selling, and vegemite is a convenience
product which rarely uses personal selling. The Fourth promotion mix is promotion selling. The
supermarkets, which Vegemite is sold sometimes, give special price or "cents–off offers" to the
customers to encourage them to buy Vegemite. The conclusion for Promotion for Kraft's Vegemite
is, Kraft does advertise vegemite quite often, it also uses public relations to develop people's
awareness toward Vegemite and it also give special prices sometimes through supermarkets.
The last P for marketing mix is place (distribution). Place for P focuses on Distribution of the
product through marketing channel. Channel B, C and D is can be

Religion And Religion In Australia
Religion
In Australia religion is a very important belief to the many different Australians. As Australia is a
very diverse place there are many different religions and cultures in small towns and cities of
Australia. The population of Australia is 22,751,014. From 22,751,014 30.1% are Protestant 30.1%,
17.1% are Anglican ,5.0% are Uniting Church, 2.8% are Presbyterian and Reformed,1.6% are
Baptist, 1.2% are Lutheran, 1.1% follow Pentecostal 25,3% follow Catholic, 25.1% follow Roman
Catholic, 2.9% of people follow Christianity, 2.8% follow Orthodox, 2,5% follow Buddhism , 2.2%
of people follow Muslim, 1.3% follow Hinduism and a massive 9.3% don't identify themselves with
a certain religion.
Food
Australian cuisine is very different

Vegemite Case Study
Overview
Although the new "iSnack 2.0" enjoyed high sale growth few days after the launch, Tablot should
rename the "iSnack 2.0" brand to accommodate the backlash because the short–term revenue is only
a hype generated by curiosity after the huge launching event. Brand equity, customer centricity
strategy, and long–term benefit of the company should not be put at risk since Vegemite is not any
product, but Australian lifestyle, culture, and pride.
Brand affinity
As Vegemite is such an important part of their life, Australians have strong bonds with the brand.
With over 70 years of history, Vegemite has been perceived a heritage of Australian cultures, and
Australian people feel they own the brand. The strong relationship has been sustainably

Midnight Oil Poetic Techniques
I watched the video and studied the lyrics of Beds Are Burning by Midnight Oil (1983) and I
observed that this is a protest song in support of giving the native Australian people their lands back,
because some time ago they were forcibly moved from them. The lyrics tell us that it is about time
to amend for the mistakes that former governments made. Furthermore, I quite love this song as a
piece of music because its rhythm and tempo increase and this makes that you can get its mood,
calling you to action, to reveal against abuses and build a better world in which to live. Moreover, in
relation to the images, I encounter them useful in order to understand the message they want to share
and the display of aboriginal dance clips make it easier. ... Show more content on Helpwriting.net ...
Besides, as we have said above, it is a political protest in support of the rights of Australians natives,
who have been suffering abuses and injustices since the XVIII century.
The second song I studied was True Blue by John Williamson (1981) and I noticed that it is
highlighting the nationalism feeling, the Australian costume of spend their free time in family and
the Australian companionship. Relating to the song as a piece of music, I can say after listening it
this is one of my favourite Australian songs, even though is quite slow for me. The images in the
video are lovely, insomuch they show how in Australia children live full of happiness, your friends
are there when you need them, there are lots of associations and how Australian people is
hardworking and loyal.
Furthermore, concerning the language and the Australian–specific expressions that I have identify in
this song, I can distinguish as relevant ones "smoko", "true blue", "Vegemite", "mate" or "fair
dinkum", because in my opinion they convey some main aspects of Australian daily life and

Poetic Devices Used In 'Land Of Roos'
There are many poetic devices used in 'land of roos' to remind readers what their connection with
Australia and their personality is. The use of rhythm, similes, and rhyme create a strong connection
together in the poem and benefit the readers to understand what Australian individuality means and
what inspires them to act, be, or think like an Australian. Repetition is used at the start and end of
the poem, 'Land of cockatoos, land of punching roos' (stanza 1 and 4, line 2 and 3). The recurrence
of 'land of' show a sense of energy and express what is important to the people of the land. It creates
the feeling of Australia and mentions kangaroos which are native to Australia. Another poetic device
that has been used are similes. An example of

Case Study Kraft Foods And Vegemite
Table of Content:
1.0
Introduction
P.1
2.0
Key Issues in the Case
P.1
2
3.0
Secondary Issues in the Case 4.0
Links with Consumer Behaviour Theories 5.0
Answers to the Questions in the Case 6.0 Conclusions Bibliography
P.2
P.3
P.4
5
P.6
P.7
Behavior Case Study iSnack 2.0 : It looked good on paper...
Introduction In 2009, Kraft foods and Vegemite undertook a product line extension and significant
public and interactive campaign to incite consumers to name the new brand of vegemite that was
developed under their specifications and preferences. Throughout
Australia and New ... Show more content on Helpwriting.net ...
Secondary Issues in the Case As stated above, Kraft had a lack of connection to consumers and
consumer trends which lead to the decline in sales for isnack 2.0. The lack of connection with
consumers came from the poor entrepreneurial drive that kraft offered which therefore lead to the
lack innovation of isnack 2.0. Pros and cons of using social media to ask consumers what they want
the product named : The campaign "Name me" was not the issue, the issue was how Kraft

responded and interpreted the information that was given to them by the public which lead to the
decrease in sales.
Pros
● Allows for consumers to have a say on new product
● More chance of the consumers liking the product due to their involvement
● Kraft is able to revolve their product more around exactly what consumers want Cons
● Kraft had the possibility to cop a lot of negative comments towards the products
2
● Potential consumers could just donkey vote for a name, leading Kraft to think that people
actually like name that's a bit of a joke
Another issue that relates to isnack 2.0 is salience, which means even though they changed the name
to cheesy mite consumers will still be under

Percy Callister: The Inventor
Agriculture and Food The Inventor Cyril Percy Callister (the inventor of vegemite) was born on the
16th, February 1893. His parents were William Hugh Callister (schoolmaster) and Rosetta Anne, née
Dixon. He was an only child and went to University of Melbourne on a major residential scholarship
to Queen's College. In January 1915 he joined Lewis and Whittie, manufacturers of food and
household products . The later in June he worked in the Imperial force, afterwards (three months
later) he was drawn out by the Department of Defence and then sent to Britain to spend the war
working on explosives manufacture in Wales. Then in Scotland he met his future wife Katherine
Hope Mundell who he married at Annau, on 8 March 1919. With her, they raised

Relationship Between Food, Technology And Society
The vegemite commercial is affective towards families, particularly children as it impacts
individuals' physiology including their nutritional requirements and age. The commercial
incorporates other children expressing that "their mummy said they're growing from it every single
week because they love their vegemite". Kids who watch this commercial may think they won't
develop if they do not eat vegemite, which could encourage children to eat vegemite and consume
the vitamin D1 it contains which will meet the need of their daily nutritional requirement. The
commercial recommends vegemite for breakfast, lunch and tea and impacts the amount of bread
people eat as it says "the delicious spread", meaning it is best served on bread or freshly, cooked
toast. The commercial is mostly dominated towards children between the age of 5–10 years as there
are other children in that video between that age meaning they would be more affected and trust the
information significantly more unmistakeably.
Examine the relationship between food, technology and society. E.G. discuss how your television
selection influences society.
The commercial has a strong association with nourishment and technology as it is advertising
vegemite on television which is a standout amongst the most utilized devices used today! The
commercial has a connection with society as commercials not only encourage people to purchase
new products to accomplish individual's aims or targets, values and delights, but they

Vegemite Essay
An Individual Essay on Vegemite Table of Contents
Introduction 3
1. Importance of Marketing Mix Especially in Foreign Market 3
2. Issues of Vegemite's Marketing Mix in Foreign Market 6
3. Result of not adjusting Marketing Mix in International Market 7
Conclusion 8
References List 9
Introduction
This is an individual essay where the researcher is assigned to discuss about the importance of
marketing mix especially in the foreign market. The theme of the given topic refers to use the
example of Vegemite. It is actually a food paste that is prepared from the leftover yeast extracts of
brewers. It mixes lots of other spices and vegetables in this food pastes. The main subject of this
essay is the marketing mix. Before understanding it, a discussion about the market research is
important here. In an international business market research becomes more important, because the
loss factor appears more crucially here.
1. Importance of Marketing Mix Especially in Foreign Market
Vegemite is known as a tasty spread for toast, sandwiches, cracker biscuits, crumpets and so on.
Vegemite is also used as the filler for the pastries. It is a product of the company Fred Walker & Co.
Vegemite was first launched in the year of 1923. Cyril P. Callister was the inventor of this product.
The present supplier of Vegemite is Mondelez International (Vegemite.com.au, 2015). Figure 1:
Logo of Vegemite
(Source: Vegemite.com.au, 2015)
Actually, marketing mix mostly depends on market

Cadbury Dairy Milk Essay
INTRODUCTION: Cadbury Dairy Milk is a brand of milk chocolate as of now made by Cadbury,
aside from in the United States where it is made by The Hershey Company. It was presented in the
United Kingdom in 1905 and now comprises of various items. A specific item in the Dairy Milk line
is made with only drain chocolate. In 2015, Dairy Milk was positioned the top of the line chocolate
bar in the UK. The first Dairy Milk bar ("with a glass and a half of new drain") was propelled in
1905. Variation bars incorporate caramel "natural product and nut" (a bar with raisins and almonds),
"entire nut" (with hazelnuts) and a bar with a Turkish joy focus. Dairy Milk Ritz, a bar with salty
Ritz wafers was propelled in the United Kingdom in 2014. Close by this Dairy Milk with Lu
Biscuits was likewise dispatched. A Vegemite seasoned bar, which comprises of milk chocolate,
caramel, and Vegemite (5%), was ... Show more content on Helpwriting.net ...
Different other real issues additionally occurred, when three years back worms were found in the
chocolate bars of dairy milk in Maharashtra, which shook the business sector of the main chocolate
organization during an era when its deals should blast, amid diwali. Amid the period when the
organization should expand its business income, Cadbury confronted a straight 30% diminishment
in its business, what took after was changes in the bundling and more inventive commercials battles
to win the clients back again and to enhance the confidence which the clients had lost. Cadbury
likewise takes after different conventions under the Mondelez establishments to enhance the states
of the cocoa

Dualism In David Lewis The Qualia Problem
Throughout the history of philosophy, the mind–body problem has been an ever–present topic of
debate. One aspect of note is the knowledge argument set up by Frank Jackson in The Qualia
Problem, as well as his introduction of the Mary's room example. However, as a response, many
authors have formed a skepticism around the validity of the knowledge argument. Collectively, these
authors provide arguments that lead to a view that the knowledge argument is not valid.
In The Qualia Problem, Frank Jackson attempts to support dualism by showing the weakness in the
physicalist's view of the mind–body problem. Primarily, Jackson attempts to refute physicalism by
using examples to show the existence of qualia, which is the what it is likeness or the quality ...
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Firstly, Flanagan examines one of the claims in Jackson's Mary's room thought experiment. When
Mary is first in the room, Jackson claims that she collects all the physical information there is about
color and color perception. Contrarily, Flanagan says that Mary is missing a key aspect of the
physical information, that of experience. To distinguish between what Mary does and does not
know, Flanagan proposes two types of physicalism. First, he presents metaphysical physicalism
which says that everything that exists is physical. In addition, he presents linguistic physicalism
which proposes that "everything physical can be expressed or captured in the languages of the basic
sciences: 'completed physics, chemistry, and neurophysiology.'" Linguistic physicalism is the
complete physical knowledge that Jackson speaks of, to say that Mary knows everything about color
in the way that the physical sciences can offer it to her. However, Flanagan disagrees that this is all
physicalism has to offer, he states that "there is no reason to think that there will be some expression
in the basic sciences that will capture or express what it is like to experience red." Flanagan states
that to know what the qualia of seeing red is, one must have the experience of "seeing something
red." This argument aims to demonstrate the falseness of Jackson's first statement that Mary knew

Americanisation in Australia Essays
Last time I checked the name of our country was not Ausmerica! So why are we slowly letting
America make us the 51st state of the USA? The American media and imports have caused
Australian culture to become submerged in the generic cosmopolitanism of the US!
Good morning/afternoon Ms Bui and class today I will be speaking to you about the
Americanisation of Australia's language and culture through music, film and television.
The national spread of American media including; TV, film and music has been the cornerstone of
Americanisation in Australia since 1945, the end of world war two. 'Britain's Farm' and 'America's
Junior Partner': that is what Australia was labelled as, around the end World War II. Prior to WWII it
is argued Australia ... Show more content on Helpwriting.net ...
And when was the last time you heard about Delta? The latest of the two I do believe was Chris
brown and when you think about it delta has not been in the news or magazines or anything for a
while now.
This leads me to products and how product placement is also americanising us. I mean we see
famous people drinking Starbucks coffee and junk food from MacDonalds and burger king on TV so
we want to drink coffee from Starbucks and buy from burger king?well at least we call it hungry
jacks?we changed something. The point is places like MacDonalds, Hungry Jacks, KFC, and Red
Rooster are all imported shops from America even products we thought were owned and operated
and all by Australia aren't I mean take?vegemite for example purely Australian? I don't think so, it is
owned and operated by the Americans even all the ingredients are imported there is now not one
thing that is Australian about vegemite!
Many a time Australia copies America willingly for e.g. how many of us played with Barbies when
we were younger? I'm sure not to many of us would have even played with beanie kids instead. And
trick or treating?! It is fast becoming popular here. Seriously how long will it be till were celebrating
"thanksgiving" and "July 4th"??
It is becoming a disgrace; we are already too much like America! Everyone knows everything about
USA! Mention George Washington and we all know he was the first president of the US, but
mention Edmund Barton

The Importance Of Aussie Identity
On the surface, Australia may appear to be floating piece of dirt filled with hardly–humans who
smoke and drink their way through the wages, but down under is a group of people whose bent teeth
and beer bellies belie their values.
Hello, I am Layton Osborne.
Seldom seen by the masses who judge 24 million Australians based on misperceptions and
stereotypes, is a nation whose rich history and prosperous agricultural and tourism industries drive
and motivate the Australian population to proudly uphold their identity. So what is the Aussie
identity? Is it courage? Is it equality? Is it hard work? Or is it all of these? What about vegemite, and
thongs, and singlets? One thing that can be said is that whether it's leaving butter in the vegemite jar
or blowing a plugger, Australians are united not through appearance or slang but rather through our
qualities and values. The film 'Australia' follows a rich English woman who travels to Darwin to
force her husband to sell a property they own. When Lady Sarah Ashley travels to Faraway Downs,
she is met by an Australian man referred to as 'Drover'. Straight off the bat Drover epitomises the
true Australian identity by exemplifying hard work, equality and courage, values every Australian
should be proud to possess.
Whether it's a job behind the counter at Maccas or representing our country in the Olympics,
Australians give their best effort. Like many outback Australians, the Drover is a rugged man whose
industrious attitude is

Vegemite Marketing Mix Essay
Table of Contents
Executive summary 1
Company objective 2
Market Overview 2
Market category 2
Market size 3
Market Potential 3
Market Structure 4
Trends 4
Demographic 4
Culture 4
Economic 4
Natural 5
Technological 5
Social 5
Political 6
Competitor 6
Factors influence on consumer behaviour 6

Segmentation 7
Internal analysis 8
Product 8
Price 9
Promotion 9
Place 10
SWOT Analysis 10
Strength 10
Weakness 11
Opportunities 11
Threat 11
Conclusion 12
List of reference 12
Appendix A 13
Appendix B 14
Appendix C 14 ... Show more content on Helpwriting.net ...
Moreover, the price level will always compete one to another. As a result, there is a strong barrier
for other companies to enter the same market. Which ultimately it will only encourage those three
companies to continue their dominance of the market share of spreads.
Trends
Demographic
In the year ending 31 December 2009, Australia's estimated resident population (ERP) had increased
by 433,000 people to 22.2 million, a 2.0% increase from December 2008. This followed growth of
460,000 people (or 2.2%) between December 2007 and December 2008. The rate of population
growth has become considerably faster since the mid–2000s. Over the two decades prior to 2006,
the annual growth rate had averaged 1.3%, adding an average of 234,000 people per year in that
period. The recent growth rate of around 2% per year is faster than at any other time in the past
several decades, and faster than nearly all other developed countries.

Culture
Australia's population is culturally and ethnically diverse. As at June 2010, there were 22.3 million
residents in Australia, around one–quarter of the population was born overseas and many residents
who were born in Australia have a parent who was born in another country. Aboriginal people and
Torres Strait Islanders represent 2.3% of the population
Economic
Research conduct that despite the strong economic growth of recent years, most multi–nationals
company in Australia regularly

Creative Writing: Authentic Australian Cuisine
Back in October, Nathan, my Aussie boyfriend, treated to me to authentic Australian cuisine. This
was surprising since he is always talking about the food in Australia and is always comparing the
food. For example, Nathan gets so excited when we order pizza and comments on how the pizzas in
Australia are smaller than the ones here. I guess I just assumed that all pizzas were made equally
when it came to the size of them, although apparently that is not so. I was a bit nervous since, I
happen to be an incredibly picky eater and I did not wish to upset him. The first food he made was
pikelets. I was sorta excited because Nathan made it sound as if it were something super exotic,
however to my surprise these pikelets are basically delicious, Australian

Comparing Wilbur Schwandt And George Kahn
This essay is to compare two songs from different era's and different genres. Song A is 'Dream a
little dream of me' by Fabian Andre, Wilbur Schwandt, and George Kahn, written in 1931. Song B is
'Land down under' by Men at Work, written in 1983. This essay will compare the values, language,
themes, and audience of the two songs, to determine the differences and similarities between the
two. The themes of the two songs have more differences than similarities, because of the time period
that they were produced in. The song 'Dream a little dream of me' was written in 1931, the era of
smooth jazz, blues, folk music and swing jazz, whereas the song 'Land down under' was written in
1983, which was the era of dance music, new wave and rock'n'roll. ... Show more content on
Helpwriting.net ...
The values of 'Dream a little dream of me' is a romantic connection between two people falling in
love, and it's quite traditional. Whereas 'Land down under' represents the ability to make fun of
society and the stereotypes given to Australia from outsiders. 'Dream a little dream of me' features a
connection between two people, completely in love with one another. It has a very traditional,
1930's appeal as the female is longing and waiting for the man to visit her or make the first move. It
would be unusual and untraditional for that point in time for the female to initiate conversation or
make the first move towards the male. However, in 'Land Down Under', the song is used to make
fun of the stereotypes given to Australia, and those that imply the stereotypes. The view of Australia
is that we're beer drinking, smoking, vegemite loving people, and that's all there is to us. The two
songs have completely different values because one features a traditional and romantic love, and the
other is an Australian making fun off the stereotypes of

Vegemite Marketing Mix
For this assignment I chose Vegemite as the product to analyze.
Vegemite is a uniquely Australian food product commonly spread on bread or toast. The reason I
chose Vegemite is because it is a very distinguishable product in a market saturated in with
normality. I find its most interesting feature is how most Australians love this savory spread, and it
is one of, if not the strongest product of its type in the Australian market, where it has little to no
success overseas.
Vegemite is quite profitable within Australia with a spokesman stating that it is currently consumed
in 80% of Australian households. This is a phenomenal statistic considering its limited use outside
of Australia.
When analyzing Vegemite it is its potential that I

Religious, Cultural, Culture, Identity, And Australian...
Term 3, Persuasive Oral – Ella Ryan
There is no real singular Australian identity waiting to be uncovered. A national identity is a
superficial invention as each one of us could describe our nation with various different identities.
Your favourite thing to eat is not vegemite. You're not always drunk. You do not ride a kangaroo to
work, we cannot all surf, and your favourite ad is definitely not the Paul Hogan one. However, we
definitely do share one Australian culture.
Good morning,
Attempting to define the Australian identity along cultural, ethnic or religious lines, gender, class, or
ideology is impossible. "In Australia, the religious, cultural and ethnic complexity of our society is
particularly diverse" (ABC, 2014). In the midst ... Show more content on Helpwriting.net ...
This is apparent when Tilly supports her mother through a gritty, emotional struggle when no one
else does. Tilly stands strong to her belief that her mother deserves the same tender love and care
that she gave Tilly as a child, despite the folklore of the townspeople. A similar stubborn
independence originated in 1901 when we finally branched and took the step off from Great Britain,
and continued to thrive into the ever–growing nation we are today. Additionally, Tilly creates her
own path, choosing freedom over security; the path of independence rather than acceptance. Tilly
desires to be free: free to wear what she wants, free to not be sexualised, free to associate with
whomever she wants and free to have sex when, and with whom she wants. Teddy suggests that the
town will have to get used to her, her response: "No... I'll just have to get used to them" elucidates
her inner turmoil. Tilly knows that the townspeople will think what they want of her, yet she is not
phased by this. As long as Tilly is doing what she feels is the right thing, then nothing will stand in
her way.
The film thrives on the renewed bond between mother and daughter. Tilly returns to her hometown
to visit her mother and discovers her mother suffering from dementia and the house in a state of
neglect. "Look what they've done to you!" Tilly exclaims. Tilly cleans up the house, and bathes and
feeds her mother, not

Personal Identity: Netball And Basketball
Culture plays an very important part in everyone's life, it's what makes unique and interesting
individuals.. It has shaped my identity, and without it I wouldn't be the person I am today. I belong
to two sporting cultures, Netball and basketball. Both these communities are made up of different
groups of friends, where we all enjoy playing in each other's company. Doing these sports
throughout my life I have learnt a lot about teamwork, goal–setting, and personal growth. When
working with my coaches and teammates to win games and achieve goals, I learn how to be
successful and a team competitor. Playing netball and Basketball make me feel happier as I am
always looking forward to getting on the courts. Seeing my different friendship groups

Vegemite Case
This report was commissioned to examine what Mondelez International needs to do in order for
Vegemite to maintain its iconic symbol in the Australian spread market and to recommend ways of
increasing its market share.
Research from competitor analysis draws attention to the fact that in 2008, the market share of
Vegemite in the Australian spread industry was 40% (Brat 2009). The shares of their key
competitors such as Nutella, as well as lesser–known rivals consisting of Marmite and Ozemite
contributed to 35% and 25% respectively in an industry worth over $100 million (Brat 2009). Over
the next few years, sales of Vegemite steadied, maintaining a majority of the market share despite
the initial negative response of iSnack 2.0 and the "How do you like your Vegemite" campaigns,
selling over 22 million jars that year (Marmite and Vegemite case study 2008, p. 5). ... Show more
content on Helpwriting.net ...
Brito (2008) mentions that this has seen the rise of new rival and substitute products such as "jam[s],
honey [and] peanut butter" that are threatening to seize Vegemite's shares. These products, Marmite
($1.72/100g) and Ozemite ($2.46/100g), despite their inferior cost–leadership structure to Vegemite
(1.43/100g), claimed to offer consumers a stimulating spread to satisfy their savory spread

My Take Away: A Cultural Analysis
This week we learned so many different terms related to culture. We talked about Enculturation,
Acculturation & Ethnocentrism and so many others. What I find most interesting and true to many
people is Ethnocentrism. It believes that our own culture is correct and that all others are wrong
(Chaney & Martin, 2014). For instance, I find vegemite in crackers for breakfast is weird or bread as
Australian table food is unacceptable for an Asian like me who loves rice for lunch and dinner is an
example of ethnocentrism. Thinking that we are more superior than the other culture creates wrong
assumptions about others behaviors.
In the article "Be unaware of cultural differences at your own peril" written by Justin Thomas is a
good example of cultural diversity, "A Dutch colleague of mine recounts a business trip to the US.
After a long day of meetings, someone from the American side suggested that they should all hit the
sauna. My Dutch friend, a lover of steam, was the first man in. He was also the first to turn bright
red, not from the sauna's heat, but from the realization that his American hosts all wore bathing
suits, while he sat there naked, wet and apologetic. He had broken an unwritten rule, and discovered
cultural differences the hard way." ... Show more content on Helpwriting.net ...
Normally we look at other culture and try to understand them. But surprisingly in this week's class I
found it interesting how important to take a look at my culture and myself first. My understanding
and judgment of other people are based on my perception about them. In working across culture we
should realize that our beliefs, expectations and assumptions are not the same as

National Indigenous TV News Analysis
National Indigenous Television (NITV) shows many stories of the people of Aboriginal and Torres
Strait Islander decent. This channel is important for the indigenous community to be able to presents
a platform for these people to share their issues. Two programs that share stories and contemporary
issues are Mugu Kids and NITV News. Mugu Kids shares the stories of Indigenous communities in
an engaging way to teach the young about their heritage, while NITV news shares the issues
currently being faced by these people and by the world. Both programs present the many different
faces for Aboriginal and Torres Strait Islander People. Episode 1, Season 1 of Mugu kids teaches
children about language of different indigenous communities. This program

Sidney Nolan's Paintings
VU21473 Naeun YU GEC000001K
Task 1
1. Sidney Nolan (1917 – 1992)
2. He is best known for his series of paintings on legends from Australian history, most famously
Ned Kelly, the bushranger and outlaw. Nolan's stylised depiction of Kelly's armour has become an
icon of Australian art.
3. Nolan's painting style is noted for its fluidity, which he emphasized by applying unusual
mediums–such as ripolin (an enamel house paint) and polyvinyl acetate–to masonite, glass, paper, or
canvas.
4. From 1934 he attended night classes sporadically at the National Gallery of Victoria Art School.
5. Sir Sidney Nolan, in full Sir Sidney Robert Nolan (born April 22, 1917, Melbourne, Australia–
died November 27, 1992, London, England), artist known for his paintings ... Show more content on
Helpwriting.net ...
At the car park, I met this aussie who was quite racist and aggro against me. Despite being quite a
beautie, she was quite rude. The moment she saw me she started saying racist things with chewie in
her mouth while wearing a sunnies which made it more irritating looking at her. However, I could
not be bothered dealing with her since I did not have my breakie this morning so I just headed inside
my apartment hoping to finally get some rest. Just when I thought it could not get any worse, for
some reasons my room was full of mozzie and my expensive chokkie went bad because I forgot to
put it the fridge. I think I am calling in for a sickie tomorrow to hold a barbie party with my mates
and my oldies to relax.
2. Name of the icon
Vegemite
Description of icon
Looking at the icon gives off this feeling this is something of an extremely savory taste due to its
color and the depiction of Vitamin B.
3. Name of the icon
The boomerang
Description of icon
This is quite straight forward as the icon is actually of a boomerang flying and returning to the
original location. Also it somehow gives off this feeling which causes people curiosity of how it
feels to try this boomerang
4. Name of the icon
Hills Hoist
Description of icon

The icon gives off this feeling that it is a firm and sturdy clothes line which is very useful for
housewife or basically anybody who is the one that normally does the chore at

Marketing Analysis : Marketing And Marketing
Introduction
Marketing research is "the process that associates the consumers, customers, and end users to the
marketer through information – information used to classify and describe marketing prospects and
problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and
development understanding of marketing as a process. Marketing research identifies the information
required to address these issues, designs the method for collecting information, manages and
implements the data collection process, analyzes the results, and communicates the findings and
their implications. This is the systematic collecting, recording, and analysis of qualitative and
quantitative data about problems relating to marketing products and services. The aim of marketing
research is to classify and evaluate how changing components of the marketing mix impacts
customer behavior.
Important of market research
Market research is an indispensable part of any industry because that offers products or services to
focused and well targeted. Business decisions that are based on good intelligence and good market
research can minimize risk and pay dividends and by making market research part and parcel of the
business process and conducting market research throughout the lifecycle of a product or service. It
is the best way and to elevate business performance .market research will bring the following
benefits:–
Market research will assistance better communicate:
current

Halal Food In Australia Essay
Halal is an Arabic word meanings lawful or permitted. Halal food means any foods that are allowed
to be eaten by Muslims according to their Islamic faith. There are matter regarding to Halal
certification around Australia. Halal certification may not be successful and may be in charge of
supporting terrorism. By contrast, global values of these Halal foods is US $1.1 trillion expected to
increase US $1.6 trillion by 2018.
Halal means permitted and the opposite of it is Haraam. Every action or objects are permitted unless
the Quran says it is prohibited, like every foods are obviously Halal. The most non halal food or
Haraam is pig/pork meat only pork are not allowed to be eaten by Muslims. However, because of
these different ingredients put ... Show more content on Helpwriting.net ...
That statement means they need to produce more Halal foods, it also means more producing Halal
foods need more workers. That is why these halal foods are supporting jobs and helping the
economy of the Australia. Global population of Muslims continues grow and the Australia's
government are taking advantage of it, by producing huge amount of Halal foods. They do not like
how Muslims influence other people and companies that wanting to make money out if it but some
companies are just paying because they are avoiding the hassle. There are gossips around Australia
that with huge amount of money coming from producing much Halal foods, they might be helping
terrorism. There are also a debate happening in government according it. The Senate Economics
References Committee's inquiry into third party certification had received a staggering 670
submissions since mid–May before acceptances ended on July 31. People thinks that Islam's Halal
funds and terrorism are totally linked. Not everyone like how Muslims religious beliefs affects other
people's lives. They reckon that with that huge money coming from Halal certification, they funds
terrorism. However, they did not find any evidence that Halal certification underpinning

Porters 5 on Kraft Foods
Revenue 49 billion Second largest company behind nestle Employs 125,000 Its five brands are
divided into 5 main sectors snacks,beverages,grocery,and convient meals Sanja khosia is the
president of kraft His 7 step bussiness model is to drive growth is DISCOVERY: find out what
works STRATEGY: focus through lenses VISION: find a simple hook EXECUTION: clarify and
deligate ORGANIZATION: build collaborative networks METRICS: manage numbers and tell
stories Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and beverage
company in the U.S., and is the second biggest worldwide. Kraft was founded in 1903 by James L.
Kraft and, after inventing pasteurized processed cheese not requiring refrigeration, would ... Show
more content on Helpwriting.net ...
Public companies are listed on the Stock Exchange and their shares are available for the public to
invest in. "make today delicious" Tuesday, September 6, 2011 Kraft Food's Mission Statement
Helping People Around the World to Eat & Live Better Kraft's mission is to provide fun,
healthy food for people to enjoy. Their mission statement informs us that they care about their
consumers. Their values are innovation, quality, safety, respect, integrity, and openness. They strive
as a company to communicate with the world reassuring them they're a trusted company with their
products. Kraft Foods Inc. (KFT) – Financial and Strategic SWOT Analysis Review Summary Kraft
Foods Inc., (Kraft Foods) manufactures and markets snacks, confectionery, and quick meal products
worldwide. Kraft Foods is number 1 US food company and number 2 worldwide. It is principally
engaged in manufacturing and marketing of packaged food and beverages. The various products
offered by the company include cheese, dinners, dressings, coffees, meats, biscuits, cream cheeses,
powdered beverages and chocolates. The company markets its products under the brand names of
Kraft, Maxwell House, Oscar Mayer, Oreo, LU,

Effects Of Americanization Of Australian Identity
Good Morning Ms Lewis and students, today I will be talking to you about Australia and how
America is over powering our national identity and Australia is slowly becoming Americanised and
has been for many years. Australian culture and identity has been significantly affected and
dominated by America through movies, tv shows, music and food.
In my opinion the Americanisation of Australia's culture is a sad and terrible thing. It is a process
where ordinary Australians are bombarded every day with images of American lifestyle, so much
that it merges almost unnoticed into our own lifestyle. It is a process whereby our home–grown
entertainment industry is overwhelmed by the enormous heart of the American economy, with
drastic effects upon the ... Show more content on Helpwriting.net ...
Are getting more popular by the day. But Australian signers like Guy Sabastian, Delta Goodrem and
Shannon Noll are getting more unpopular by the day. Just because people are opting for the signers
who are ostracized by the news and paparazzi and such just because the media power of America is
much bigger and stronger then Australia's. I mean when was the last time you heard about Delta?
America's influence on food in Australia is all around us: coca cola is one of the most recognised
symbols in Australia. The level to which American food has infiltrated our society is pretty amazing,
we can't escape it
This leads me to products and how product placement is also Americanising us. I mean we see
famous people drinking Starbucks coffee and junk food from McDonalds and burger king on tv so
we want to drink coffee from Starbucks and buy from burger king? Well at least hungry jacks. The
point is places like McDonalds, hungry jacks, KFC and Red Rooster are all imported shops from
America even products we thought we owned and operated and all by Australia aren't I mean, take
vegemite for an example purely Australian right? Well its surprisingly not its owned and operate by
the Americans even all the ingredients are imported there is now not one thing that is Australian
about

Australian Aboriginal Society
Australia is located south of Papua New Guinea, in the southern and eastern hemispheres and is
surrounded by the Pacific and Indian oceans. The absolute location is 25.2744° S, 133.7751° E. The
island is thought to have been inhibited by Aboriginal people since 70,000 B.C. The Dutch were the
first Europeans to land on the west coast of Australia, and named the island "New Holland". In 1770
British explorer James Cook discovered the east coast of Australia. He landed in Botany Bay
(Sydney), and named the territory "New South Wales".
Rapid population increase and high crime in England led to the colonization of "New South Wales"
(Australia) and the establishment of a penal colony on the island. On May 13, 1787 England sent 11
ships ... Show more content on Helpwriting.net ...
Most of the immigrant resident population were born in the United Kingdom, New Zealand, China,
India, Philippines, or Italy. While English is the official language, there are over 200 different
languages in Australia. Approximately 15% of Australians speak a language other than English at
home. There are many religions represented in Australia and the country does not have an official
religion. The majority of Aussies are Christian (65%), with 25% of those being Roman Catholic.
Approximately 3% of Aussies practice Buddhism, 2.5% Islam, 1.3% Hinduism, and 0.5% Judaism.
Australian culture has its roots in British culture, but also has major influences from the native
Aboriginal population as well as the large immigrant population. The country has a vibrant visual
and performing arts scene. The Sydney Opera House and the Museum of Contemporary Art are big
attractions. The vivid light festival is a very popular 3 week event held in Sydney each year. Sports
are a big part of Australian life. There are over 120 national sporting organizations; cricket and
rugby are the most popular.
Like any country, Australia has some environmental, economic, and social problems. Climate
change, deforestation, overfishing, and pollution have damaged the coastal ecosystems, wetlands,
and forests. The government is trying to changes laws to protect the environment and wildlife. Many
Aussies say alcohol abuse is a very serious problem in society, especially for the aboriginal
population. The Australian Department of Health created the National Binge Drinking Campaign to
educate the population on the dangers of drinking

David Lewis Ability Theory
If physicalism is true, Mary knows all there is to know, and hence her knowledge is complete. When
Mary steps out of the room and sees a red tomato, she learns about what it is like to see a red
tomato. Since Mary knows all the physical facts, what she learns outside the room is a
phenomenological feature of her visual experience, also known as qualia. Qualia, the subjective
experience, relate to sensations and emotions such as feeling exhausted due to a headache. An
example of qualia is what it is like for me to taste this specific type of candy at this moment. In
Mary's case, she learns what it is like to see the red tomato when she is outside of the room. The
world has a combination of non–physical and physical facts. Therefore, the theory of physicalism is
false as Frank Jackson's Knowledge Argument takes account of qualia which successfully targets
what physicalism lacks. ... Show more content on Helpwriting.net ...
This objection attacks the claim that Mary learns a new fact. According to Lewis, new experience
gives an individual new ability. For instance, a person tasting Vegemite for the first time would
result in gaining the ability to remember the taste, to recognize the taste the next time he has
Vegemite, and to imagine that same taste. So, when Mary knows what it is like to see red, she gains
the ability to remember, to imagine, and to recognize. However, gaining a new ability is different
from gaining a new information. A new ability, moreover, doesn't have a phenomenal property.
Therefore, Mary didn't learn any new fact and the Knowledge Argument fails to refute

Kyrgios In Court
That was the phrase Kyrgios used on court during his opening win against Argentinian Diego
Schwartzman. Kyrgios had to defend himself afterwards and insisted the slur had not been directed
towards the umpire following his threat of a mid–match strike, but rather at himself.
GET DOWN
Kyrgios was ordered by a Wimbledon steward to clamber down from railings outside Court 14 when
he climbed up to get a vantage point for a doubles match featuring fellow Aussies Lleyton Hewitt
and Thanasi Kokkinakis.
CAUGHT OUT
Wrong–footed by Milos Raonic in their third–round tussle, Kyrgios received a code of conduct
warning after slinging his racquet down on the grass in exasperation, and it bounced high over a
fence and into a shocked spectator's arms.
THE FAN–ISH INQUISITION ... Show more content on Helpwriting.net ...
He said later: "I thought she said something like, 'Pull your head in.' She started laughing. I didn't
really find it funny. It's easy when you're just sitting there and you're just watching, when you've got
no experience at all on the court."
NEW FACES
Kyrgios encouraged fans on Facebook to send him pictures of themselves with faces covered in
various sandwich spreads after one of his followers volunteered to do so. Snaps of fans with
Vegemite and chocolate across their faces were "weird and wonderful", according to Kyrgios, but
they also sparked suggestions it was a case of 'blacking up'. Women's top seed Serena Williams said
she would be interested to know why the fans posed for the pictures.
THE INCREDIBLE

Personal Experience Is The World Can Not Be Fully...
Personal experience is a gateway to recollection, attitudes, and knowledge. By trying different ice
cream flavors an individual can establish a preferred flavor, by playing in the outdoors an individual
can decipher his or her ideal season, and by looking at an array of colors an individual can
determine a favorite hue. Without personal experience, an individual inherently lacks a certain depth
of knowledge about the qualitative components of experience, and can only hold understandings
based upon physical components. In Epiphenomenal Qualia, Frank Jackson asserts that physicalism
is false because the world cannot be fully described based solely upon physical descriptions.
Jackson proposes a thought experiment known as the Knowledge Argument that seeks to clarify the
distinction between formal knowledge and qualitative experience. Supporters of physicalism would
contend that the qualia is only relevant to ability, and formal understanding is the only significant
component to knowledge. However, Jackson's thought experiment successfully identifies an error in
physicalism by demonstrating that ability teaches a type of knowledge that cannot be taught through
purely physical terminology, which therefore affirms that physicalism proposes ideas that are narrow
to be entirely valid. Foremost, it is prudent to emphasize the difficulty in clearly defining
physicalism. The general idea is that science can tell us everything about the world. Specifically,
physicalism asserts that

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