An overview of social software on the web and relevant components we need to be mindful of as we consider building better social software solutions. This presentation was delivered to St. Paul's School in London on 2 October 2007.

1. Going Social
Thomas Vander Wal
Presented to: St. Paul’s School
London, England :: 2 October 2007

2. What is Social
Software?

3. Services...

4. People...

5. Objects...

6. Sharing...

7. But essentially

8. it is all about

10. My friends

11. My interests

12. My sharing

13. and following.

14. It is being

16. We select services…

17. Where our friends are

18. Where we can interact

19. “[The rule-breakers] seem to have an extraordinary set of
traditional and 21st-century skills, including communication,
creativity, collaboration and leadership skills and technology
proficiency”
- 27 September 2007

20. ...most children use the internet for social networking, enabled
by the widespread and free availability of internet tools
that allow people to communicate by creating text, pictures or
videos and sharing them with other people connected to
the web – often referred to as Web 2.0.
- 27 September 2007

21. Business calls it collaboration

22. or knowledge sharing

23. we know it as

24. communicating.

25. Sharing and being social
is how we humans got
out of caves

26. Being social is how we
advance as a society

27. So far we have:
People
Objects
Interests
Interaction
Sharing & following
Communicating
Collaboration

28. We have a lot of information

29. Many layers of information

30. We need tools for understanding

31. We share:
Things found
People
Events
Things created
Links
Preference
Status/presence
Media

32. Cure technology pain

33. Tech Pain:
Syncing Refinding
Taste
Precision
Ease of use
Portability
Privacy
Attention

34. Social Software:
Tools and Services

35. Social Bookmarking

36. Social Bookmarking:
Links Found things
Have: Identity
Tags
Comments
Ease of use
Solve: Portability
Taste Attention

39. Tagging &
Other Features

40. Tagging
Derived Value
Abstracts
Identity
Favorites Long Text Annotation
Titles
Ratings
Work Contributing

41. The “F” Word

42. Folksonomy

43. Folksonomy Definition
❖ Folksonomy is the result of personal free tagging of pages
and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared
and open to others)
❖ The act of tagging is done by the person consuming the
information

44. Folksonomy Triad
Object Identity
Interest
Definition
Vocabulary
Metadata

45. Dual Folksonomy Triad
Object Interest Identity
Culture Vocabulary
Definition
Terminology
Community Metadata

46. Finding More Objects
Object 1 Identity Object 2
Metadata

47. Self & Others
Refind links annotated in your understanding
Others with similar understanding
and interest find info
Connect and collaborate with
people with similar interests
Access your info from any browser

49. Your Annotation

51. Social Bookmarking
Gets Social

53. Apple Group
(public/private)
Top Tags
Recent
Bookmarks
Recent
Discussions
Group
Members

54. Using the Power
of Your Network

56. Getting to Real
Relationships

57. Spheres of Sociality
Mob
Collective
Selective
Personal

58. Directional Sociality

59. Not All
Relationships
Are Equal

60. Real Relationships
Self Friend
Self Friend
Self Friend
Self Acquaintance
Self ? ? Stranger

61. Unequal Access
Public
Private

62. Approaching
Real Relationships
Share Share
Listen
Public Private
Friend A X X
Friend B X X X
Friend C X X
Acquaintance A X X
Acquaintance B X

63. Granular Listening

65. The Social Network

66. Social Networking:
Status Created things
Have: Collaboration
Identity Comments
Ease of use
Solve: Privacy
Taste Attention

74. Important Social Bits
Events Refinding
Extracting
People
Ease of use
Portability
Privacy
Attention

75. Information is good

76. but, we need to be able
to do something with
the information

77. Twitter has Favorites

79. We know there is
incredible power and
value from social
software

80. Social software is not
perfect, but it is always
improving

81. Thank you!

82. URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
InfoCloud Solutions, Inc. - 2007