On an individual level, Ed Brill’s work in social engagement embodies many of the tenets of IBM at our best. Through his blog and participation in social networking platforms, such as Twitter, LinkedIn or Flickr, Ed authentically and consistently engages in social media as an IBMer with a focus on creating an advantage for IBM. He crafts thoughtful and compelling arguments with intelligence and reason about IBM products and services or competitors and their positions. He also listens to his followers and engaging them as forward-thinkers in an ongoing dialog. In doing so he is actively living IBM’s value, particularly building trusted relationships with IBMers, clients and IBM partners. Through his long-term community engagement, he has become the face of IBM’s Lotus brand to many online.
Lets do a quick overview of the existing capabilities in Lotus Connections - Profiles takes a simple and flexibly white pages model and adds collaborative and social capability to find experts, track friends and colleagues and link together the rest of Connections - Communities support grassroots creation of interest groups or other teams and sharing of information among those groups - Blogs allow individuals or groups to share and comment on ideas and expertise - Dogear is a social bookmarking service which makes it easy to find pre-vetted information, browse tags and users and even capture an early view of developing trends - Activities provides lightweight management of collaborative work, allowing you to focus on goals instead of tools - The Homepage, introduced in Connections 2.0, brings together the recent Connections and other content relevant to you in a single, extensible interface. In addition, there are a set of common capabilities across Connections, such as tagging, search, customization, feeds and so on. Connections is also accessible from other products such as Notes, Portal, Quickr and Office. We're going to talk about and show you the new services in Connections as well as the major enhancements we're working on.
Main Point: Web 2.0 is far more interactive and driven by users than Web 2.0 – a classic Web 1.0 site was driven by a web master, and had a one directional model where users consumed – enter Web 2.0 that drives a two directional model where users contribute content and are more interactive. Now the value of the site isn’t limited to the defined set of interactions originally envisioned – the potential business value is exponentially greater as people have more flexibility in contributing and interacting with the content. Classic Web 1.0 site Web Master“ runs web site, end users only consume Few content editors Web site provides limited content Accumulates relatively small amounts of information and content Unidirectional View-only markup Only human users Admin defined Fixed categories Modern Web 2.0 site End users contribute to the web site, user empowerment Every user is a content editor and rater Web site provides collective contributions of all users Accumulates huge amounts of information and content from end users Bi-directional Semantically tagged markup Humans and applications as users User defined FlexibleTagging Folksonomy
I Love IT !!! Social Media in a professional environment
Yves Van Seters – External Communications & Media Relations IBM BeLux I love IT !!!!!! Social Media in a professional environment
Inventory Check <ul><li>Uses Flickr/Picassa </li></ul><ul><li>Uses LinkedIn / Xing / Plaxo </li></ul><ul><li>Uses Delicious </li></ul><ul><li>Uses Digg </li></ul><ul><li>Reads blogs? </li></ul><ul><li>Reacts on a blog? </li></ul><ul><li>Has a blog? </li></ul><ul><li>Uses RSS-feed readers </li></ul><ul><li>Uses Instant messaging </li></ul><ul><li>Has no idea what Instant messaging is </li></ul><ul><li>Uses Skype </li></ul><ul><li>Thinks (s)he need Social Media Skills in his/her future carreer </li></ul><ul><li>Has a SmartPhone/BB/iPhone </li></ul><ul><li>Has a Hotmail / Gmail / Yahoo Account </li></ul><ul><li>Looked something up with Yahoo? </li></ul><ul><li>Looked something up withGoogle? </li></ul><ul><li>Looked something up with Ask? </li></ul><ul><li>Looked something up on Wikipedia? </li></ul><ul><li>Contributed to Wikipedia? </li></ul><ul><li>Uses review sites </li></ul><ul><li>Contributes to a review site </li></ul><ul><li>Has a Clint (zatte vrienden) account </li></ul><ul><li>Has a Facebook account </li></ul><ul><li>Has a Twitter account </li></ul>WHO
Social Business New Technologies (always on) Personal Contact (you and me) Business Private Social Business
The Bar, The Backyard BBQ & The Office IMPACT (*) (*): ex zattevrienden.be
Statement : <ul><li>Social Media is a hype ! </li></ul>
The most trusted providers of information today are not institutions .
They are “ other people like you & me.” Oh-oh…..
Only if you have interesting things to say, people will listen… IBM Evening Academy
<ul><li>OK, I’m Sold! </li></ul><ul><li>Where do I join ! </li></ul>
Social Networking and Collaboration Weave social networking into existing collaboration tools to naturally discover people and their knowledge Collaborative tool Social Networkingl Lovable Fool Lovable Star Incompetent Jerk Competent Jerk Fool Competent Jerk Lovable
“ Social Software describes the online IBM technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves” Online Collaboration is … Personal Informal Fast A Conversation
Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Bookmarks Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization and connecting to others. Homepage Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues. Wikis Files Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings. Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments. All your social software needs ready for business
Tagging <ul><li>A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). </li></ul><ul><li>This kind of metadata helps describe an item and allows it to be found again by browsing or searching. </li></ul><ul><li>Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system. </li></ul><ul><li>The tagging mechanism is also know as folksonomy , being the opposite of fixed categorizations or taxonomies </li></ul>