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Advocacy and Storytelling Using Social Media

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Advocacy and Storytelling Using Social Media as presented April 12, 2010 at the Pacific Rim International Conference on Disabilities.

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Advocacy and Storytelling Using Social Media

  1. 1. Advocacy and Storytelling Using Social Media<br />A Hands-on Workshop<br />Presented by Michele Martin, Robb C. Sewell, and Savannah Barnett<br />John J. Heldrich Center for Workforce Development<br />Rutgers University<br />April 12, 2010<br />
  2. 2. Agenda<br />Quick poll<br />Storytelling<br />Social Media Overview<br />You create story ideas<br />We talk about them in small groups<br />We come back together to discuss<br />Ask questions!<br />
  3. 3. Storytelling<br />Importance of storytelling in advocacy<br />Introduction of Think Beyond the Label<br />Examples from Cancer Support Groups<br />Other stuff that Robb thinks is important to say<br />
  4. 4. Social Media<br />Many tools, many uses<br />It’s about the people, not the tech<br />Yes, there are accessibility issues<br />
  5. 5. Web 1.0<br />One-way communication<br />Static home pages<br />Minimal multimedia<br />Site as destination<br />Push content<br />
  6. 6. Web 2.0<br />Conversation<br />Dynamic content<br />User contributions & co-creation<br />Multimedia-rich<br />Outposts on the web<br />“Pull” content<br />
  7. 7. Benefits<br />“Google Juice”<br />Going viral<br />Multiple ways to use/re-use<br />Transparency<br />Get others to spread your message<br />Easy to connect, respond, participate<br />“On the Internet, nobody knows you’re a dog.”<br />
  8. 8. Blogs<br />Usually short, concise pieces about hot topics<br />Good blogs have focused content (i.e. photography, gluten-free cooking, disability employment resources, etc). Go where your obsession takes you! <br />Good blogs stimulate comments and discussion<br />Free blog hosting<br />
  9. 9. Twitter<br />Limited to 140 Characters<br />Can share resources and interact with other users<br />Followers & Following<br />@, RT, DM <br />#Hashtags<br />URL Shorteners<br />Accessible Twitter<br />
  10. 10. Facebook<br />Profiles, “Walls”, “Friending”, News Feed, Multimedia, Games<br />Can be used for informal, casual purposes or to promote a business, event, or prospective employee<br />Over 2 million unique web visits in Jan 2010*<br />* http://news.bbc.co.uk/2/hi/technology/8562801.stm<br />
  11. 11. “White Label” Networks<br />“Roll your own”—Ning, SocialGo<br />Customized to specific interests<br />Public/private<br />Profiles, “Walls” and Activity Feeds<br />Blogs & Forums<br />Video/Photo-sharing<br />Events<br />Embed “widgets”—chat, live-streaming video, etc. <br />
  12. 12. Photo sharing <br />Flickr<br />Upload your own photos to tell a story<br />Can find CC-licensed photos to re-mix and re-use<br />Create public or private groups, “geo-tag” photos, create slide shows<br />
  13. 13. Video sharing<br />Youtube, Vimeo<br />Now automatic captions on YouTube!<br />Storytelling through video<br />Can watch and upload video via mobile devices<br />User comments, video replies<br />
  14. 14. Other Tools<br />Wikis<br />“White Label” social networks—Ning, SocialGo<br />Slideshare<br />Screencasting—Jing, Screencast-o-Matic<br />Podcasting<br />MySpace<br />Google Buzz<br />
  15. 15. Questions?<br />
  16. 16. After the session<br />Go to: http://pacrimsocialmedia.pbworks.com/ for all workshop content and additional links and resources<br />Contact us with any follow up questions:<br />michelemmartin@gmail.com<br />rcsewell@rutgers.edu<br />sbarnett@rci.rutgers.edu<br />

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