This document discusses developing a personal and professional digital identity. It outlines examining your digital identity by searching for yourself online and determining your personal and professional strengths. It recommends reflecting on how you want to be known and perfecting your profile on professional networks like LinkedIn. Maintaining internal networks involves defining your unique skills and passions, while external networking focuses on common ground and following up. Overall, the document provides guidance on crafting an online presence that accurately reflects your real identity.

1. DEVELOPING YOUR
PERSONAL & PROFESSIONAL
DIGITAL IDENTITY
@chris_trudell
Chris Trudell; M.Ed
New Student and Family Programs
Robbie Fitzwater; B.S.
Clemson Public Affairs, Marketing Services
@robbiefitz

2. OUTLINE
• Networks and Relationships
• Internet Identity “Breakdown”
• Knowing your digital self
• Developing your digital identity / The power Google
• Identity reflection online and offline / professional /
private
• Networking Relationships (Internal & External)
• Examples of Internet identity & networks

3. Q&A: YOUR INTERNET
IDENTITY

4. 4 RULES OF THE INTERNET
• Real space (environment)
• Real time
• Real people
• Reality

5. What is a
Network,
and why is it important?

6. Lascaux, France

7. What Networks Look
LikeThe “Dunbar Number” is a suggested cognitive limit to the number
of people with whom one can maintain stable social relationships.
LinkedIn, 1,000+Us, about 150

8. Mark Grandovetter Sociology Professor at Stanford. Wrote about th
Strength of Weak Ties

9. Power of Networks
Your
Reference
Group
Community
World
100’s 1,000’s A lot!

10. How do we take this blank
canvas and make something of

11. INTERNET IDENTITY
“BREAKDOWN”
• Three major ways to look at “Internet identity”
1. Digital Identity: Data (text, pictures, video,
etc)
2. Online Identity: Data & Behavior
3. Internet Identity: Data Behavior ::
Identity

12. DIGITAL IDENTITY• The data that uniquely describes a person or a thing &
contains information about the subject (text, links, photos,
videos, content).
• A critical problem in cyberspace is knowing with whom one is
interacting — because we’re interacting with data
• Currently there are no ways to precisely determine the
identity of a person in digital space (data can be
manipulated)
• Even though there are attributes (data) associated to a
person’s digital identity, these attributes or even identities
can be changed, masked or trashed & new ones created

13. ONLINE IDENTITY
• User establishes in online communities & websites.
• Choice, decisions, reflection, & participation
• It can also be considered as an actively constructed
presentation of oneself (behavior).
• Relationship to a certain social group(s) they are a part of
online. Some can even be deceptive about their identity
(but that still “tells us” something about a person’s identity).
• The combination of data, behavior, association, &
expression

14. INTERNET IDENTITY
• Online identity – personal self-concept as it relates to the
Internet (cf. Identity (social science))
• Internet = environment
• How we relate to the environment (physical, social,
emotional)
• Digital identity – a culmination of data that uniquely describes a
person or a thing & contains information about the subject’s
relationships to other entities
• (Note: the interconnected reliance to above)

15. KNOWING A
DIGITAL SELF• The digital environment is a real and influential
space
• Critically influencing self-concepts | self-
perception
• Critically influencing relationships | perceptions
of…
• Critically influencing ideas, values, & creation
of new knowledge

16. Step 1) Google Yourself

18. DOUBLE-CLICK TO KNOW
• Know your DIGITAL IDENTITY
• Texts, links, hashtags, photos, videos, etc.
• Know your ONLINE IDENTITY
• Associations, communities, interactions,
connections (likes, retweets, follows, etc.), etc.
• Should be able to define your digital and online self
at all times

19. A TRUE REFLECTION ?
• Does a digital & online identity accurately
reflect who a person is ?
• Deleting / withholding content
• Balance between quantity and quality
• Balance = congruency

20. Step 2) Determine your Digital
Identity
What are
your personal
strengths?
What are your
professional
strengths?

21. Step 2) Determine your Digital
Identity
Personal
Strengths
Professional
Strengths
Look for overlap | Look for congruency

22. Step 2) Determine your Digital
Identity
Online & Offline Congruency
Personal & Professional Congruency
YOU

23. FINDING YOUR SPACE

24. PROFESSIONAL PRESENCE
VS.
SIMPLY PRESENT
• Professionalism & Internet Identity
• Subdivided profiles issue
• Adding students? Why not? Why we should…
• Facebook, LinkedIn, Twitter, Instagram
• Google yourself frequently | memorize your network
• Aim for congruency in all platforms | environments

25. STEP 3) REFLECT ON
YOUR IDENTITY
•What do you want to be known for?
•How do you want to represent yourself?
•Do you want to be a generalist or a subject matter
expert?
•Who do you aspire to be like and why?
•When asked what do you do, can you answer it
concisely?

26. PERFECT YOUR
PROFESSIONAL MEDIA
• Starting with
Create Your Profile: LinkedIn
1.Add a photo
2.Fill out Summary
3.Claim your custom URL
4.Experience (add Clemson University as employer), Education,
5.Organizations, honors, certifications, projects
6.Follow influencers you are interested in
7.Connect with others!!!
8.Engage with and share content in your news feed

27. APPROACHING
NETWORKING
Internal External

28. INTERNAL
Connecting
• What do you do?
• Define what makes you unique (skills, passions, finding
your “ness”)
• Define your digital identity (clean up, FB and Twitter, set up
LN)
Growing
•Telling your story (what’s interesting to you, what are you
doing, reading, etc..)
Maintaining
• Keep learning, and growing (Read!!!)
• Share what gets you excited and why (This is your journey,
take everyone else along with you.)

29. EXTERNAL
Connecting
• Common Ground (passion, school, work, etc…)
• Do homework (know who your meeting)
Growing
• Connect on LinkedIn
• Follow Up (thank them for a great conversation)
Maintaining
• Share something that makes you think of the person (article, story,
book)
• Introduce them to someone
• Celebrating others (Return on Relationships)

30. 4 RULES OF THE INTERNET
• Real space (environment)
• Real time
• Real people
• Reality

31. VISUALS & CONTEXT• Seeing your Internet Identity
• Sharing personal examples
• LinkedIn, Twitter, Facebook, Etc.
• MentionMapp, SociLab
• MATRIX:
• 1 an environment or material in which
something develops; a surrounding medium
or structure

32. DISCUSSION /
QUESTIONS?