The document proposes an online strategy with objectives of content, news, and community to be supported by a website, blog, and social media. It recommends a hub-and-spoke model where the website acts as a central hub and social media platforms like Twitter, Facebook, and LinkedIn serve as outposts to drive traffic back to the hub. Finally, it suggests using Twitter to simplify communications by pushing short news updates and links from the hub to other social networks.

1. Online Strategy Brainstorm
March 6, 2010

2. Online Strategy Overview
Objectives Medium
1. Content Website
2. News Blog
3. Community Social Media

3. Online Strategy Details
Key objectives of content, news, and community can be supported by
various web and social media technologies. Usage should align with
purpose.
Objective Purpose Medium Sample Technologies
Content Main web presence for business. Website Wordpress
Show product/concept info, MovableType
company info, contacts. Ning
Drupal
News Communications – news, events, Blog Wordpress
PR, promotions, thought MovableType
leadership. Ning
Community Engage and connect with Social Facebook
customers, partners, and Media Twitter
investors through communities Linked In
(internal and external). Provide Flickr
customer service. Converse, YouTube
participate, reward, and energize Google Buzz
customers.

4. Hub & Spoke Model for Social Media
Social media (SM) universe is vast. Prioritize on key
platforms that support objectives. Operate using a hub
and use SM outposts to drive traffic to the hub.
twitter
• Share news, promo
• Real-time
facebook conversation
• Largest social network Outposts • Customer service
• Converse with • Crisis management
customers • See trends
• Build awareness,
loyalty
linked in
Hub flickr
• Share photos
• Build business
(events, products,
network of
partners, investors people)
wordpress (Hub) youtube
• Website and blogging • Share videos (events,
platform promos, ads,
• Serves as central hub for products, people)
business and content

5. Social Interaction Flow
Interactions on social networks can drive traffic back to the hub site.
People Social Network
Tourists Drive traffic back
Customers Conversations to the hub.
Partners Connections
Investors Partnerships Hub
Charities
Beneficiaries

6. Short News Communications
Twitter can be used to push short news updates and links
from the hub to other social networks, simplifying
communications.
• Facebook
• Linkedin
• Google Buzz
• Blogs
• Delicious (bookmarks)
• Digg (social news)
• Others