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March 6, 2010 Online Strategy Brainstorm
Online Strategy Overview ,[object Object],[object Object],[object Object],[object Object],Medium Website Blog Social Media
Online Strategy Details ,[object Object],Objective Purpose Medium Sample Technologies Content Main web presence for business. Show product/concept info, company info, contacts. Website Wordpress MovableType Ning Drupal News Communications – news, events, PR, promotions, thought leadership. Blog Wordpress MovableType Ning Community Engage and connect with customers, partners, and investors through communities (internal and external).  Provide customer service.  Converse, participate, reward, and energize customers. Social Media Facebook Twitter Linked In Flickr YouTube Google Buzz
Hub & Spoke Model for Social Media ,[object Object],Hub Outposts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Interaction Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Network Conversations Connections Partnerships Drive traffic back to the hub. Interactions on social networks can drive traffic back to the hub site. Hub
Short News Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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