KMA Insights Webinar Aug 2009 Enterprise Social Computing

Webinar Series

August 26, 2009

Enterprise Social Computing
The 'What', 'Why', and 'How' of Enterprise Social Computing &
Ways You Can Implement It Today Using SharePoint

Presented by:

About the Speakers

Gil Yehuda Mike Gilronan Laura Farrelly

Gil [at] Mgilronan [at] LauraF [at]
GilYehuda[dot]com kma-llc[dot]net NewsGator[dot]com

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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Agenda
• How to decipher the terminology around Social Media
and Enterprise 2.0.
• 5 ways SharePoint users are using enterprise social
computing today, using out-of-the-box capabilities.
• 5 ways to amplify the value of your SharePoint enterprise
social computing experience using NewsGator Social
Sites.
• Questions & Answers

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Twitter hashtag:

Gil Yehuda:
How to decipher the terminology around
Social Media and Enterprise 2.0

Presented by Gil Yehuda of GilYehuda.com on behalf of
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Twitter hashtag:

Our questions for this session
• What do these words mean?
– Web 2.0, Enterprise 2.0, and
Social Media
• Are these products, technologies,
philosophies, eras, or market
channels?
• What problems are we trying to
solve? Why now?
• What does this means to you?
• Where does SharePoint fit in? Photo credit: http://www.flickr.com/photos/dotpolka/3064142574/

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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Words and their implications
Web 2.0 describes the web and how we use it.

• The Internet has changed via participatory, networked, contribution-
based services.

Social Media describes how and what we share.

• The Internet now provides a new democratized channel for sharing
new media.

Enterprise 2.0 describes a transformed organization.

• Social computing results in behavioral changes within organizations.

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Social takes on many forms

Products Eras Technologies Channels Philosophies

Flickr, Mass
Pre web RIA / Ajax Transparent
YouTube distribution

Facebook, User
Web 1.0 SaaS Shared
Twitter generated

Intranet Social
Web 2.0 Mashups Emergent
social tools distribution

Software Wikis, blogs,
Is 3.0 next? Viral Networked
services profiles

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Terminology hints: who’s asking & why
Knowledge • Document or records mgt
Management • Learning and on-boarding

• Voice of customer
Idea Harvesting
• New product development

Social media • Marketing initiative
campaigns • R&D Other tip-offs words:
• Social Computing
Virtual Teams • Global outsourcing • Enterprise 2.0
collaboration • Workforce changes • Social Business
• Crowdsourcing
Intranet Portal • Technology refresh • Open Collaboration
2.0 • IT push of new services • User generated content

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The information workplace is broken
• Shared file systems are ineffective
• Email is overloaded
• Enterprise Search rarely finds right stuff
• Employee directories are useless
• Knowledge Management is a pain
• Job transitions are inefficient
• Valuable information gets lost quickly

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What if you ignore these problems?
Workers may be using
unsanctioned tools

Information fragmentation
and loss

Lost productivity

Lost recruitment
opportunities

Weaker competitive position Photo credit http://www.flickr.com/photos/tenderlung/3129694511/

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Adoption of Business / Social
• …is growing and becoming mainstream.
• Depending on the analyst firm report, anywhere
from 25%-40% of large organizations already have or
plan to implement some form of social software in
the next operational cycle.
• Most of the rest don’t know that their employees are
already experimenting with social software.
• But many SharePoint users don’t use the capabilities
that SharePoint provides in this area.

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Companies are asking for the features
they see on the Web 2.0 Internet
Content (What) • User generated content
• Like what you see in Wikipedia, • Me-focused context
Blogs, and Forums • Find and share what can
Profiles (Who) be shared
• Like what you see in LinkedIn and • Interlinked and
Facebook networked
Activity (What’s now) • Mobile Accessibility
• Like what you see in Twitter and
• Crowd-informed
status updates relevance

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But, SharePoint?
Web Portals
(Corporate Intranet and
Web site)

Enterprise Data
User Base

Repositories
(Highly Structured)

Departmental
Solutions
(Structured &
Unstructured) Collaboration Sites
(Team Sites) Personal Sites
(My Sites)

Graphics courtesy of Microsoft Corp. Employee Empowerment
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KMA:
5 ways SharePoint users are using
enterprise social computing today, using
out-of-the-box capabilities.

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Twitter hashtag:

Social Computing and SharePoint
4 Features 4 Themes
• Blogs • How they are used
• Wikis • Policy considerations
• Discussions • Challenges/Limitations
• MySites & Profiles • Ways to mitigate

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Social Computing and SharePoint –
Perceived Effectiveness
100% 2009

80%

60%

2008

40%

20%

Effective
Very Effective
0
Disc Wikis RSS Social networking / MySites Blogs
threads People Search

Source: KMA 2009 SharePoint Survey

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Twitter hashtag:

Blogs
• Scenarios
– Individual
– Team
– Enterprise / Authoritative

• Policies
– Comments (Anonymous?)
– Moderation

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Twitter hashtag:

SharePoint Blogs

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Twitter hashtag:

SharePoint Blogs with CodePlex EBE

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Twitter hashtag:

Blogs:
Challenges We’ve Seen, and Alternative Solutions

Challenges Alternative Solutions
Branding Community Kit for SharePoint (CKS): Enhanced Blog Edition
(from CodePlex)
Usability Third Party Enterprise Blogging Platforms (not integrated)
Tag Clouds Custom solution from partner

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Twitter hashtag:

Wikis
• Scenarios
– Reference – “Workipedia”
– Team brainstorming
– Doc development (e.g. reqmts)
– Project management
– Rapid/lite page publishing model (e.g., employee handbook)

• Policies
– Track history
– Wiki based app policies
– Incent contributions?

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Twitter hashtag:

SharePoint Wikis

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Twitter hashtag:

Wikis:

Usability -- Rich Text Editor limitations: RADeditor by Telerik (for RTE)
markup, paste fidelity, embedded objects (only available as part of suite)
(e.g., images), Export to MS-Word
Integrated discussions in context ISV product: Confluence by Atlassian
(wiki platform integrated with SP)
Navigation limitations ISV product: Confluence by Atlassian
(wiki platform integrated with SP) or
custom development

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Twitter hashtag:

Discussion Boards
• Scenarios
– Communities of Practice -- forums
– Q&A applications
– Distributed/Field-based Organizations

• Policies
– Retention - it's not email anymore
– Moderation (community, or central)
– Inappropriate content

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Twitter hashtag:

SharePoint Discussion Boards

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Twitter hashtag:

Discussion Boards:

Usage Statistics and Usability CKS: SP Forums 2007 (CodePlex) or Quest
Enhanced Discussion Board View
Social Networking, Communities, ISV product: NewsGator Social Sites
Integrating Discussions with Content

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Twitter hashtag:

MySites (including Profiles)
• Scenarios
– “Corporate Facebook”
– “MyFileShare”
– Expertise Finder

• Policies
– Storage Quotas
– Who gets it?
– Privacy
– File Types

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Twitter hashtag:

My Site – Home

Outlook Web
Blog and
Access
Comments
integration

Colleague
Tracker Web
Part

Documents Support for 3rd
from party widgets,
SharePoint gadgets
Sites and Tasks
Assigned
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Twitter hashtag:

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My Site - Profile Details

Self Optional
Description
Privacy
Settings for
every field

Static Tags –
free form or
from corporate
taxonomy Automatically
Populated Data

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Twitter hashtag:

MySites (including profiles):

Limited Customization (tough for ad hoc Customization by partner, CKS
teams/communities) – can only broadcast MySiteCreate, or ISV product: NewsGator
profile elements to specific audiences Social Sites
based on AD hierarchy
Profile Photo Management Partner solution: scripting to enhance AD
integration
Explicit vs Implicit Knowledge Capture via ISV Solution: NewsGator Social Sites (e.g.
Content Aggregation, Social Networking Activity Streams, Knowledge Explorer)

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Twitter hashtag:

Summary & Resources
• Solutions: Core, Custom, CodePlex & ISVs

• Governance
– Doug Cornelius’ Blog:
• http://www.compliancebuilding.com/?s=social+internet+policy

– Dion Hinchcliffe: 14 Reasons Why Enterprise 2.0 Projects Fail
• http://blogs.zdnet.com/Hinchcliffe/?p=718

• What About SharePoint 2010? (preview)
– http://blogs.msdn.com/arpans/archive/2009/08/19/sharepoint-2010-
sneak-peek-presentation.aspx

• KMA Social Computing Readiness Assessment

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Twitter hashtag:

NewsGator:
5 ways to amplify the value of your
SharePoint enterprise social computing
experience using NewsGator Social Sites.

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Twitter hashtag:

NewsGator &
Social Sites Social Sites
Innovation Social Computing
Management Business Intelligence
Communities Social Networks

Knowledge Explorer Enhanced RSS

NewsGator Social Sites
Enhanced Social Computing &
Social Profiles Profile Building
Enterprise RSS Built In To SharePoint
Enterprise RSS Built Into SharePoint

Activity Streams SocialPedia
Social Bookmarking Social Search

©2009, NewsGator Technologies, Inc.

Feature
1 Online Communities

 What It Is
 Provides online collaboration space
 Supports ad hoc creation by non-technical users
 Includes options for activity streams, discussions, feeds, bookmarks,
wikis, blogs, document sharing, innovation management,
announcements, member lists, etc.
 How It Helps Your Business
 Supports collaboration
 Bridges gap between geographic offices or organizational divisions
 Lowers travel and communication costs


Feature
1 Online Communities
 Who Uses It


Feature
2 Innovation Management

 What It Is
 Offers a user friendly interface for generating, capturing, and prioritizing
ideas
 Enables employees to create campaigns, submit ideas, comment on
ideas, vote for ideas, and manage a basic innovation life-cycle
 Integrates with social network
 Boosts innovation
 Lowers costs
 Increases employee participation in innovation management
 Enhances the visibility of new ideas


Feature
2 Innovation Management
 Who Uses It


Feature
3 Activity Streams

 What It Is
 Offers a recent view of SharePoint/Portal/Social Network activities
 Includes views of colleague activities, community activities, and your
activities
 Integrates with third party social networks (Twitter, Facebook, LinkedIn,
etc.)
 Eases expertise location
 Improves knowledge management & knowledge sharing
 Saves time with creating and tracking status reports


Feature
3 Activity Streams
 Who Uses It


Feature
4 Social Profiles

 What It Is
 Enhances My Sites
 Updates automatically based on SharePoint actions
 Adds over 20 web parts including Widgets, Activity Stream, Microblog,
Profile Builder, Birthdays, Recommended Colleagues, Relevant Content,
Tags, Communities, Recent Postings, Favorite Feeds, Organizational
Hierarchy, Social Network Graph, Following Me, My Ideas, News Reader,
Mini Pop-Up Profiles, etc.
 Improves talent management
 Decreases burden of profile building and updating


Feature
4 Social Profiles
 Who Uses It


Feature
4 Social Profiles

 Who Uses It


Feature
5 Knowledge Explorer

 What It Is
 Depicts key corporate topics
 Shows link between topic area and top experts in company
 Displays assets (by expert) for each topic
 Improves knowledge management
 Assists with project staffing, promotions, and reorganizations


Feature
5 Knowledge Explorer
 How It Works


NewsGator &
Social Sites Learn More

 Contact Me
 lauraf@newsgator.com
 Visit Our Website
 www.NewsGator.com
 Attend Our Next Webinar
 Boost Social Computing on SharePoint – Battelle Case Study
 August 27, 2009 at 2 pm ET
 http://www.newsgator.com/webinars/2009/sharepointadoption.aspx?Le
adSource=PartnerEmail


Questions and Answers

Gil Yehuda Mike Gilronan Laura Farrelly

Social Computing SharePoint NewsGator SocialSites
Overview Solution Overview Solution Overview

Thank you to our speakers

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Twitter hashtag:

In Closing…
• How to get (and share) a copy of today’s slides

• Next KMA Insights Webinar – watch for invitation:
– SharePoint the Sophomore Year
– Wednesday, September 30th, 12:30 pm

• Closing feedback/survey

• Continue the Social Computing conversation
Name E-mail Phone Twitter

Gil Yehuda Gil [at] gilyehuda [dot] com 781.784.8211 @gyehuda

Mike Gilronan Mgilronan [at]kma-llc[dot]net 781.693.6823 @mikegil
Laura Farrelly Lauraf[at]newsgator[dot]com 303.552.2046 @laurafarrelly
Adrian duCille Aducille[at]kma-llc [dot]net 781.693.6813 @aducille

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KMA Insights Webinar Aug 2009 Enterprise Social Computing

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