Breaking it down.. SOCIAL The social part of the term is simply to indicate that it is used by many people. The implications of this element however are much more complex and interesting.Its a means, not an endIts a 2 way communication street MEDIAThe media part simply indicates ameans of communication. Since thiskind of media is used by manypeople, it is different from TV forexample, because information iscommunicated 2 ways.
Measure success EVALUATE (What worked/didnt?) EXECUTE Optimize your usage of the tools (Facebook, Titter, other) MEDIA Where is your audience? (what social medium?) MESSAGE What do you want to tell them? (Identify the message) AUDIENCE Who do you want to talk to? (Identify audience of your CSO) GOAL What should your social media presence achieve? (Achievable, specific, strategic plan)TEAM W ho will do the outreach strategy for your CSO? (supervisor, social media expert, website coordinator, communication officer?)
Choose at least one person on yourTEAM team to be responsible for social media updates and communication. Specific Measurable Be SMART! AttainableGOAL Relevant Time-based Engage your community!AUDIENCE Keep 2 Cs in mind! Content & Community
EXECUTENow that you know your GOAL, your AUDIENCE, yourMESSAGE, and your MEDIA... Its time to use media optimally and get your best results Optimize your tools!
Optimizing@ List the Twitter handles of the staff contributing to your feed Create Twitter List of your staff, supporters, and partners - Keep track of whats trending in your CSO field or hashtags related to your cause# - Recruit staff, members, and volunteers through Twitter: #jobs is always popular!RT Retweet and favorite Respond! To questions, praise, and criticism--keep track!
OptimizingBe searchableocreate a cause and add it to your fanpageBe interactive o Allow members to post on wall, updates, photos, etc. o Ask questions in your status o Ask them to upload photos and videos related to your cause or CSO fieldBe social o Like and comment on fans media o Post all events on Facebook o Support and re-post events and media from partners and supporters
Optimizing other mediao Use the YouTube Nonprofit Program to raise moneyo Hold video contestso Show your results: post videos o Upgrade to Flickr Pro account o Hold photo contests
Do not “harass” people Talk to them Share your interests& Promote your cause!