GRSB New Zealand Update - Terry Meikle, Regional Manager North America, Beef + Lamb, New Zealand, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil. More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustainable-beef

1. Sustainable Beef Farming in
New Zealand
Terry Meikle
Regional Manager – North America
Global Roundtable for Sustainable Beef
Sao Paulo, Brazil
4 November 2014

2. Reflections on yesterday…
 The #10 playmaker
 One player doesn’t make a team
 A great coach can help

3. OVERVIEW
1. Who We Are
2. The Challenge of Improvement
3. Red Meat Profit Partnership

4. BEEF + LAMB NEW ZEALAND
• Industry-good organisation, farmer-owned
• Funded by producer levies
• NZ $25.7m in levies in 2013
• Requires a referendum, last in September
2009, next in 2015

5. B+LNZ PROGRAMMES

6. OVERVIEW
1. Who We Are
2. The Challenge Of Improvement
3. Red Meat Profit Partnership

7. SECTOR CHALLENGES –
“YOU CAN’T GO GREEN, IF YOU ARE IN THE RED”
Farm
profit
variability

8. GRSB
• GRSB
– Joined in 2014
– Provided input from NZ perspective
– Regional perspective and interpretation is key
– NZ doesn’t have a regional roundtable –
B+LNZ will have key role.
– Relationship to NZ law and regulation

9. THE TYRANNY OF DISTANCE, BUT…
• Animal Welfare Act (1999): “Five Freedoms”
• Carbon and water footprinting studies
• Global Research Alliance – leadership role
• LEAP (FAO), SAI Platform – various leadership roles
• Global Livestock Dialogue
• On-farm MPI verification audits – 900 farms per year.
• Quality food safety standards
• Sustainable Beef Integration Programme

10. WATER SUSTAINABILITY
“THE HOT TOPIC”
• Water – quality, quantity, storage and irrigation
• Environment extension – equipping farmers
– Land and Environment Plans (LEPs)
• Economic analysis
• Land and Water Forum (collaborative process)

11. OVERVIEW
1. Who We Are
2. The Challenge of Improvement
3. Red Meat Profit Partnership

12. RED MEAT PROFIT
PARTNERSHIP
• Partnership to lift sheep and beef profitability and
productivity
– Government
– Beef + Lamb New Zealand
– Meat processing, exporting and marketing (Alliance, ANZCO, Blue
Sky Meats, Greenlea Premier Meats, Progressive Meats, Silver
Fern Farms)
– Financial services (ANZ Bank, Rabobank)
• 7 year programme costing NZ$65 million
– 50% from government
– 30% from B+LNZ
– 20% from meat processing industry