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More presentations at http://www.swinecast.com/2015-world-pork-expo
The National Pork Board is working to improve pork quality and grow consumer demand. Through consumer research, they found quality and freshness were important factors influencing eating experiences and purchases. A task force proposed voluntary quality standards around tenderness, pH, marbling and color. After engaging packers and retailers, who raised concerns, the board adopted standards designating pork as Best, Better or Good based on color and marbling scores. Further research is needed on quality over time and consumer willingness to pay to support standards implementation.
The document provides an update on programs from the US Pork Center of Excellence (USPCE). It discusses the vision, mission, and board of the USPCE. It outlines funding partnerships with universities and pork associations. It introduces new outreach directors and summarizes various USPCE programs including the Swine Science Online program, Professional Swine Manager program, Pork Information Gateway, National Swine Reproduction Guide, Swine Research and Education Experience program, and the upcoming National Swine Research Forum.
Launching Krispy Natural: Cracking the Product Management CodeSohil Sharma
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O documento discute o abate humanitário de suínos, enfatizando a importância de reduzir o estresse dos animais. Detalha os principais aspectos do manejo e do bem-estar dos suínos, incluindo a capacitação de funcionários, o comportamento dos suínos, o conforto térmico, a área de descanso e a insensibilização elétrica.
Powerpoint presentation of "Butchery" in Principles of food production (.
Disclaimer: I do not own the rights nor property of this powerpoint presentation. All rights reserved to the owner.
Don't forget to follow me on twitter @joviinthecity
Thank You!
xoxo
-Jovi
The National Pork Board is working to improve pork quality and grow consumer demand. Through consumer research, they found quality and freshness were important factors influencing eating experiences and purchases. A task force proposed voluntary quality standards around tenderness, pH, marbling and color. After engaging packers and retailers, who raised concerns, the board adopted standards designating pork as Best, Better or Good based on color and marbling scores. Further research is needed on quality over time and consumer willingness to pay to support standards implementation.
The document provides an update on programs from the US Pork Center of Excellence (USPCE). It discusses the vision, mission, and board of the USPCE. It outlines funding partnerships with universities and pork associations. It introduces new outreach directors and summarizes various USPCE programs including the Swine Science Online program, Professional Swine Manager program, Pork Information Gateway, National Swine Reproduction Guide, Swine Research and Education Experience program, and the upcoming National Swine Research Forum.
Launching Krispy Natural: Cracking the Product Management CodeSohil Sharma
Krispy Natural is launching a new line of healthy crackers. It conducted consumer research showing high demand for healthy snack products. It will use a direct store delivery system to maximize shelf space and turnover. The marketing strategy involves television, online, and social media advertising. Discounts will be offered over a 6 month period. Celebrities may be used to endorse the product. Pricing will be at a premium level to position the brand as healthy. The goal is to gain market share from competitors like Kraft and Kellogg in the salty snack category by appealing to consumers' desire for natural and healthy options.
Dr. Kenneth Prusa - Feeding for Pork Quality: Impacts of DDGSJohn Blue
Diet Decisions for the $ and the Hog, Part II Feeding for Pork Quality: Impacts of DDGS- - Dr. Kenneth Prusa, Iowa State University, Department of Food Science and Human Nutrition, from the 2012 Iowa Pork Congress, January 24 - 26, Des Moines, IA, USA.
Dr. Matt Ritter - Safe and Effective Animal MovementJohn Blue
Part I Safe and Effective Animal Movement, Animal Well Being Decisions for Modern Pork Production - Dr. Matt Ritter, Elanco Animal Health, from the 2012 Iowa Pork Congress, January 24 - 26, Des Moines, IA, USA.
O documento discute o abate humanitário de suínos, enfatizando a importância de reduzir o estresse dos animais. Detalha os principais aspectos do manejo e do bem-estar dos suínos, incluindo a capacitação de funcionários, o comportamento dos suínos, o conforto térmico, a área de descanso e a insensibilização elétrica.
Powerpoint presentation of "Butchery" in Principles of food production (.
Disclaimer: I do not own the rights nor property of this powerpoint presentation. All rights reserved to the owner.
Don't forget to follow me on twitter @joviinthecity
Thank You!
xoxo
-Jovi
This document summarizes updates from the National Pork Board meeting. It discusses the increase in sponsorships and producer representation at the Pork Management Conference. Regarding PEDv, it provides details on the virus and the containment and research efforts underway. It outlines the pork industry's customer engagement strategy including targeted outreach and new content. Information is also presented on keeping pork moving through the supply chain and new pork chop cut names and doneness messaging. Finally, it previews new tools being developed for pork producers.
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More presentations at http://www.swinecast.com/2017-north-american-prrs-nsif-joint-meeting
The document summarizes a study on consumer purchase behavior for meat products in General Santos City, Philippines. It describes the objectives, sampling methodology, and key findings of the study. The study found that household consumption is the main reason consumers purchase meat. Income class AB purchases more beef, chicken, and pork compared to lower income classes. Supermarkets are the most common purchase location for beef and chicken, while meat shops are most common for pork. Freshness and cleanliness are highly important attributes for consumers. Age, gender, household size, and income were found to significantly influence beef purchase behavior.
The document discusses the National Pork Board's efforts to drive demand for pork against rising food prices. It outlines advertising campaigns targeting consumers, a new standard of professionalism for the industry, and expanding exports. The Pork Board is working to change perceptions and meet changing consumer expectations through public relations, education programs for producers, and establishing standards for swine production knowledge.
This document analyzes market trends in the sliced cooked meat category in the UK. It finds that ham accounts for the largest volume share but continental meats like Parma ham and salami are growing. Quality is an important factor for consumers when purchasing sliced cooked meats. The document recommends promoting quality attributes and providing easy browsing and selection in store to drive further category growth.
Dr. Raluca Mateescu does research in the area of beef cattle, sheep and goat molecular genetics. Most biological traits of economic importance in domestic animals have a complex inheritance (are influenced by many genes and the environment) and the long-term research goal is to unravel the genetic basis for the phenotypic variability in this type of trait. Her research uses recent advances in the animal genomics field with the goal of improving animal production efficiency and enhancing animal products for improved human health.
Consumer satisfaction and willingness to purchase the product again in the future are largely determined by the quality of eating experience at consumption. To address consumers' demand for high-quality products, the beef industry needs to use all tools at its disposal to deliver a product with superior eating quality and implementation of an effective genetic improvement program is a critical step toward this aim. Palatability is not based only on one characteristic but is based on the relationship of three characteristics - tenderness, juiciness, and flavor – and how they work or do not work together to determine beef eating satisfaction. These traits are impractical to improve through traditional selection (difficult and expensive to measure) but are ideal candidates for genomic selection if genetic markers that account for a worthwhile proportion of the variation could be identified.
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The banana on the left exhibits several quality problems:
1. Its color is uneven and not fully yellow, indicating it may not be ripe or fully developed.
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3. Its size is smaller than expected and uneven along its length, a sign of potential poor growth conditions or unripeness.
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2. Objectives
-Gather pork quality attributes nationwide
-Provide benchmarking data to producers,
processors, and retailers
– Provide a baseline for current quality variation
– Identify areas of improvement
– Benchmark future industry improvement
6. In Store Data Collection
Full and self-serve cases
– Pork Blade Steaks
– Pork Center-Cut-Loin Chops (En & Non-En)
– Pork Sirloin Chops
Location
– 117 Retail Supermarkets
– 15 Club Stores
– 67 Cities
– 25 States
– 32 Markets
– 51 Store Brands
7. Pork Loin Chop Assessment
Ten packages of each brand assessed in store
Ten packages of each brand purchased
Color-Marbling-Defects-Package Info-Tenderness-
pH-cook loss
8. Results
• 65 Brands of Pork (L S B)
• 117 stores carried center-cut-loin chops
• 5 temp recommendations ranging from 145-
165⁰F
Meat
Cut
Total
Number of
Pkg
Percent of
Pkg Bone-
in
Percent of
Packages
Enhanced
Percent of
Packages Over-
wrapped
Percent of
Packages
MAP
Percent of
Packages
Vacuumed
Blades 863 95.25 40.44 80.07 0.35 19.58
Sirloins 706 22.10 59.21 88.95 2.41 8.64
Loins 6237 47.49 50.87 91.07 4.95 3.98
9. Figure 1. Frequency distribution of subjective color scores for
enhanced and non-enhanced center-cut loin chops.
11. Figure 3. Frequency distribution of subjective marbling scores for
enhanced and non-enhanced center-cut loin chops.
12. Figure 4. Shear force frequency distribution of enhanced
and non-enhanced center-cut loin chops.
24.5
13. Implications
• A significant amount of US pork fails to meet
standards associated with good eating quality
• Any attempt to use quality measures to develop
grading or certification standards will depend on
benchmarking the mean and SD
14. Discussion
• Benchmarking is needed. No consistent dataset to
compare against. However:
• Subjective color in store over the past 7 years is
fairly consistent (NPPC 3.12 – 3.52)
• Objective color has decreased (L* 48.07 – 55.39)
over the same time period
L. I. Wright et. al. 2005. Benchmarking value in the pork supply chain: Characterization of US pork in the retail
marketplace.
S. J. Moeller et. al. 2009. Consumer perceptions of pork eating quality as affected by pork quality attributes and
end-point cooked temperature.
15. Discussion
• Some research suggests that pork is bought on
visual acceptance (R. C. Person et. al; M. S. Brewer
et. al) and prior eating satisfaction (M. S. Brewer
et. al)
• Intercept data
• Research also suggests that pork with greater pH
and higher marbling equates to a better eating
experience (S. J. Moeller et. al)
16. Discussion
• Marbling has remained fairly consistent (NPPC 2.37 –
2.52) since 2005.
• Goal = consumer acceptance of higher marbled pork ?
• Research suggests consumers eating experience is better when
pork is higher in marbling (S. J. Moeller et. al)
• Education of consumers and meat case managers
L. I. Wright et. al. 2005. Benchmarking value in the pork supply chain: Characterization of US pork in the retail
marketplace.
S. J. Moeller et. al. 2009. Consumer perceptions of pork eating quality as affected by pork quality attributes and
end-point cooked temperature.
17. • Comparison to existing data
• Taste of Preference Study (Moeller et al., 2010)
• Consumer responses favor pork with:
• Lower WBS
• Greater pH
• Higher IMF
• Pork cooked to a lower temperature
Editor's Notes
L. I. Wright, J. A. Scanga, K. E. Belk, T. E. Engle, J. D. Tatum, R. C. Person, D. R. McKenna, D. B. Griffin, F. K. McKeith, J. W. Savell, G. C. Smith. 2005. Benchmarking value in the pork supply chain: Characterization of US pork in the retail marketplace. Meat Science, 71: 451-463.
S. J. Moeller, R. K. Miller, K. K. Edwards, H. N. Zerby, K. E. Logan, T. L. Aldredge, C. A. Stahl, M. Boggess, J. M. Box-Steffensmeir. 2009. Consumer perceptions of pork eating quality as affected by pork quality attributes and end-point cooked temperature. Meat Science, 84: 14-22.