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Profiting from Sustainability 
York Conference 
10th December 2014
Profiting from Sustainability 
Steve Cann 
Future Food Solutions 
York Conference 
10th December 2014
Profiting from Sustainability… 
Key Conference Questions: 
• What do we mean by sustainability? 
• What practical things can be done to improve the sustainability of our food 
and farming supply chains? 
• How do we make this happen? 
• How do we create an “environmental premium” so everyone can benefit 
from improved sustainability ?
Profiting from Sustainability 
Paul Rhodes 
Director 
Future Food Solutions 
York Conference 
10th December 2014
Sustainable Farming – Why Bother? 
Climate Change is causing 
unpredictable weather resulting in 
variable production now working in 
tandem with spiralling population 
growth. 
We have one key challenge: 
How to produce more food from less 
resources. 
“More with Less”.
Some Global Food Facts…. 
• World consumption of meat increased almost six-fold between 1950 and 
2010 
• Global fish consumption per person has tripled since 1950 
• Global poultry consumption increased by an average 4% per annum 
between 1990 and 2010 
• Meat consumption in China increased more than seven-fold between 1975 
and 2010 
• Egg consumption in China increased four-fold between 1990 and 2010 
• India’s milk production has increased almost six-fold since 1970
Sustainable Farming – Why Bother? 
• We only have one planet…. 
• As farmers and custodians of the land, we can make a real difference, 
locally and globally 
• Sustainable farming using the latest technology and farming practices is 
good business and should improve profits – therefore a win, win 
• Sustainability is important to our customers and their shareholders 
• Sustainability is important to our customers’ customers so we need to 
develop an “environmental premium” for sustainable food production
Sustainable Farming Groups 
The Aim 
To bring together, farmers, food companies and research facilities to build a 
more sustainable, profitable and collaborative agri-food industry. 
To share best practice, disseminate latest technology, and then create linkages 
which help to develop a sustainable competitive advantage for agri-food 
businesses, whilst reducing the impact of supply chain activity on the 
environment. 
To create a structure and business culture that is conducive to investment, 
growth and developing the innovative solutions to the challenges we face.
Potential Forum Topics 
• Supply chain collaboration 
• Improving crop yields 
• Reducing entire supply chain carbon footprint 
• Improving soil structure 
• Improving bio-diversity – bee friendly farming 
• Precision farming/fertiliser/agri-chemical utilisation 
• Waste reduction 
• Co-product utilisation 
• Plant breeding and genetics
Next Steps - How to Get involved 
• From today we will Identify 3 sets of 8-12 farmers keen to be involved in 
locally themed, product focused, farmer groups 
• Hold initial facilitated group meetings with a standard agenda. Get 
commitment to a plan and create group aims and goals. Develop a 
programme to help deliver this plan. 
• Run 3 meetings for each group over the winter period to include expert 
speakers e.g. agronomist, soil scientists, precision farming 
• Guidance on self assessment to help identify current status 
• During May hold a facilitated feedback session bringing the groups together 
to share findings, successes, practical ideas and case studies 
• Plan the way forward…
Sustainable Farming Groups 
Benefits to Farmers… 
• Improved Supply Chain linkage 
• Route to production and quality improvements 
• Access to comparator metrics and benchmarking 
• Establishing an entry point to R&D and new thinking 
• Premium Added Value opportunity 
• Sharing best practice and knowledge transfer
• 
Profiting from Sustainability 
Questions 
Prize draw 
Lunch 
Many thanks for attending the conference 
Please return Feedback sheets to the check-in desk

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Steve Cann & Paul Rhodes Profiting from Sustainability Conference York Dec 2014

  • 1. Profiting from Sustainability York Conference 10th December 2014
  • 2. Profiting from Sustainability Steve Cann Future Food Solutions York Conference 10th December 2014
  • 3. Profiting from Sustainability… Key Conference Questions: • What do we mean by sustainability? • What practical things can be done to improve the sustainability of our food and farming supply chains? • How do we make this happen? • How do we create an “environmental premium” so everyone can benefit from improved sustainability ?
  • 4. Profiting from Sustainability Paul Rhodes Director Future Food Solutions York Conference 10th December 2014
  • 5. Sustainable Farming – Why Bother? Climate Change is causing unpredictable weather resulting in variable production now working in tandem with spiralling population growth. We have one key challenge: How to produce more food from less resources. “More with Less”.
  • 6. Some Global Food Facts…. • World consumption of meat increased almost six-fold between 1950 and 2010 • Global fish consumption per person has tripled since 1950 • Global poultry consumption increased by an average 4% per annum between 1990 and 2010 • Meat consumption in China increased more than seven-fold between 1975 and 2010 • Egg consumption in China increased four-fold between 1990 and 2010 • India’s milk production has increased almost six-fold since 1970
  • 7. Sustainable Farming – Why Bother? • We only have one planet…. • As farmers and custodians of the land, we can make a real difference, locally and globally • Sustainable farming using the latest technology and farming practices is good business and should improve profits – therefore a win, win • Sustainability is important to our customers and their shareholders • Sustainability is important to our customers’ customers so we need to develop an “environmental premium” for sustainable food production
  • 8. Sustainable Farming Groups The Aim To bring together, farmers, food companies and research facilities to build a more sustainable, profitable and collaborative agri-food industry. To share best practice, disseminate latest technology, and then create linkages which help to develop a sustainable competitive advantage for agri-food businesses, whilst reducing the impact of supply chain activity on the environment. To create a structure and business culture that is conducive to investment, growth and developing the innovative solutions to the challenges we face.
  • 9. Potential Forum Topics • Supply chain collaboration • Improving crop yields • Reducing entire supply chain carbon footprint • Improving soil structure • Improving bio-diversity – bee friendly farming • Precision farming/fertiliser/agri-chemical utilisation • Waste reduction • Co-product utilisation • Plant breeding and genetics
  • 10. Next Steps - How to Get involved • From today we will Identify 3 sets of 8-12 farmers keen to be involved in locally themed, product focused, farmer groups • Hold initial facilitated group meetings with a standard agenda. Get commitment to a plan and create group aims and goals. Develop a programme to help deliver this plan. • Run 3 meetings for each group over the winter period to include expert speakers e.g. agronomist, soil scientists, precision farming • Guidance on self assessment to help identify current status • During May hold a facilitated feedback session bringing the groups together to share findings, successes, practical ideas and case studies • Plan the way forward…
  • 11. Sustainable Farming Groups Benefits to Farmers… • Improved Supply Chain linkage • Route to production and quality improvements • Access to comparator metrics and benchmarking • Establishing an entry point to R&D and new thinking • Premium Added Value opportunity • Sharing best practice and knowledge transfer
  • 12. • Profiting from Sustainability Questions Prize draw Lunch Many thanks for attending the conference Please return Feedback sheets to the check-in desk